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101	Info The first occurrence of ID menu-item-1583 was here. On line 195, column 36649 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-performance-marketing-and-advertising-law/publishers/"><span class="menu-item-text">Publishers</span></a></li><li id="menu-item-1583" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
102	Error Duplicate ID menu-item-1611. On line 195, column 48635 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/spam-law-compliance-litigation-defense/"><span class="menu-item-text">SPAM Law Compliance and Litigation Defense</span></a></li><li id="menu-item-1611" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
103	Info The first occurrence of ID menu-item-1611 was here. On line 195, column 36931 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/spam-law-compliance-litigation-defense/"><span class="menu-item-text">SPAM Law Compliance and Litigation Defense</span></a></li><li id="menu-item-1611" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
104	Error Duplicate ID menu-item-1582. On line 195, column 48923 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/telecommunications-and-mobile-marketing-law/"><span class="menu-item-text">Telecommunications and Mobile Marketing Law</span></a></li><li id="menu-item-1582" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
105	Info The first occurrence of ID menu-item-1582 was here. On line 195, column 37219 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/telecommunications-and-mobile-marketing-law/"><span class="menu-item-text">Telecommunications and Mobile Marketing Law</span></a></li><li id="menu-item-1582" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
106	Error Duplicate ID menu-item-4813. On line 195, column 49242 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/nutraceutical-and-dietary-supplement-advertising-compliance/"><span class="menu-item-text">Nutraceutical and Dietary Supplement Advertising Compliance</span></a></li><li id="menu-item-4813" class="menu-item menu-item-type-custom menu-item-object-custom"><a hre
107	Info The first occurrence of ID menu-item-4813 was here. On line 195, column 37538 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/nutraceutical-and-dietary-supplement-advertising-compliance/"><span class="menu-item-text">Nutraceutical and Dietary Supplement Advertising Compliance</span></a></li><li id="menu-item-4813" class="menu-item menu-item-type-custom menu-item-object-custom"><a hre
108	Error Duplicate ID menu-item-1610. On line 195, column 49624 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
109	Info The first occurrence of ID menu-item-1610 was here. On line 195, column 37920 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
110	Error Duplicate ID menu-item-4818. On line 195, column 49933 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/sweepstakes-and-promotions-law/"><span class="menu-item-text">Sweepstakes and Promotions Law</span></a></li></ul></li><li id="menu-item-4818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children pp-has-submenu"><div c
111	Info The first occurrence of ID menu-item-4818 was here. On line 195, column 38229 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/sweepstakes-and-promotions-law/"><span class="menu-item-text">Sweepstakes and Promotions Law</span></a></li></ul></li><li id="menu-item-4818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children pp-has-submenu"><div c
112	Error Duplicate ID menu-item-1593. On line 195, column 50351 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
113	Info The first occurrence of ID menu-item-1593 was here. On line 195, column 38647 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
114	Error Duplicate ID menu-item-1615. On line 195, column 50641 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
115	Info The first occurrence of ID menu-item-1615 was here. On line 195, column 38937 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
116	Error Duplicate ID menu-item-4819. On line 195, column 50923 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
117	Info The first occurrence of ID menu-item-4819 was here. On line 195, column 39219 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
118	Error Duplicate ID menu-item-1609. On line 195, column 51189 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
119	Info The first occurrence of ID menu-item-1609 was here. On line 195, column 39485 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
120	Error Duplicate ID menu-item-4910. On line 195, column 51434 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
121	Info The first occurrence of ID menu-item-4910 was here. On line 195, column 39730 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
122	Error Duplicate ID menu-item-4812. On line 195, column 51669 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
123	Info The first occurrence of ID menu-item-4812 was here. On line 195, column 39965 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
124	Error Duplicate ID menu-item-1616. On line 195, column 52079 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
125	Info The first occurrence of ID menu-item-1616 was here. On line 195, column 40375 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
126	Error Duplicate ID menu-item-1590. On line 195, column 52551 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
127	Info The first occurrence of ID menu-item-1590 was here. On line 195, column 40847 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
128	Error Duplicate ID menu-item-1621. On line 195, column 52854 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
129	Info The first occurrence of ID menu-item-1621 was here. On line 195, column 41150 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
130	Error Duplicate ID menu-item-1629. On line 195, column 53107 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
131	Info The first occurrence of ID menu-item-1629 was here. On line 195, column 41403 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
132	Error Duplicate ID menu-item-1607. On line 195, column 53368 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/terms-and-conditions/"><span class="menu-item-text">Terms and Conditions</span></a></li><li id="menu-item-1607" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
133	Info The first occurrence of ID menu-item-1607 was here. On line 195, column 41664 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/terms-and-conditions/"><span class="menu-item-text">Terms and Conditions</span></a></li><li id="menu-item-1607" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
134	Error Duplicate ID menu-item-1591. On line 195, column 53745 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/trade-secret-agreements-confidentiality-non-compete-social-media-policies/"><span class="menu-item-text">Trade Secret Litigation and Confidentiality Agreements</span></a></li></ul></li><li id="menu-item-1591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
135	Info The first occurrence of ID menu-item-1591 was here. On line 195, column 42041 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/trade-secret-agreements-confidentiality-non-compete-social-media-policies/"><span class="menu-item-text">Trade Secret Litigation and Confidentiality Agreements</span></a></li></ul></li><li id="menu-item-1591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
136	Error Duplicate ID menu-item-1596. On line 195, column 54211 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Online Intellectual Property Law<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Online Intellectual Property Law: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1596" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
137	Info The first occurrence of ID menu-item-1596 was here. On line 195, column 42507 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Online Intellectual Property Law<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Online Intellectual Property Law: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1596" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
138	Error Duplicate ID menu-item-1600. On line 195, column 54509 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-copyright-registration-and-infringement/"><span class="menu-item-text">Internet Copyright Registration and Infringement</span></a></li><li id="menu-item-1600" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
139	Info The first occurrence of ID menu-item-1600 was here. On line 195, column 42805 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-copyright-registration-and-infringement/"><span class="menu-item-text">Internet Copyright Registration and Infringement</span></a></li><li id="menu-item-1600" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
140	Error Duplicate ID menu-item-1626. On line 195, column 54840 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/internet-trademark-registration-and-infringement/"><span class="menu-item-text">Internet Trademark Registration and Infringement</span></a></li><li id="menu-item-1626" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
141	Info The first occurrence of ID menu-item-1626 was here. On line 195, column 43136 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/internet-trademark-registration-and-infringement/"><span class="menu-item-text">Internet Trademark Registration and Infringement</span></a></li><li id="menu-item-1626" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
142	Error Duplicate ID menu-item-1618. On line 195, column 55151 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/dmca-notices-and-counter-notification-letters/"><span class="menu-item-text">DMCA Notices and Counter-Notification Letters</span></a></li><li id="menu-item-1618" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
143	Info The first occurrence of ID menu-item-1618 was here. On line 195, column 43447 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/dmca-notices-and-counter-notification-letters/"><span class="menu-item-text">DMCA Notices and Counter-Notification Letters</span></a></li><li id="menu-item-1618" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
144	Error Duplicate ID sidebar-menu. On line 195, column 61346 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/domain-names-disputes-cybersquatting/"><span class="menu-item-text">Domain Name Disputes (Cybersquatting)</span></a></li></ul></li></ul></nav></div></div></div></div></div></div></div></aside></div><div class="fl-col-group fl-node-5befb76368e3e" data-node="5befb76368e3e"><div class="fl-col fl-node-5befb76368e7d" data-node="5befb76368e7d"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-html fl-node-5befb763690ea" data-node="5befb763690ea"><div class="fl-module-content fl-node-content"><div class="fl-html"> Posted in <a href="https://www.hinchnewman.com/consumer-protection/" rel="tag" class="consumer-protection">Consumer Protection</a>, <a href="https://www.hinchnewman.com/ecommerce/" rel="tag" class="ecommerce">eCommerce</a>, <a href="https://www.hinchnewman.com/enforcement-trends/" rel="tag" class="enforcement-trends">Enforcement Trends</a>, <a href="https://www.hinchnewman.com/featured-internet-law-blog-posts/" rel="tag" class="featured-internet-law-blog-posts">Featured Posts</a>, <a href="https://www.hinchnewman.com/federal-trade-commission/" rel="tag" class="federal-trade-commission">Federal Trade Commission (FTC)</a>, <a href="https://www.hinchnewman.com/internet-law/" rel="tag" class="internet-law">Internet Law</a>, <a href="https://www.hinchnewman.com/internet-marketing-advertising/" rel="tag" class="internet-marketing-advertising">Marketing &amp; Advertising</a>, <a href="https://www.hinchnewman.com/nutraceutical-and-dietary-supplement-advertising-compliance/" rel="tag" class="nutraceutical-and-dietary-supplement-advertising-compliance">Nutraceuticals &amp; Dietary Supplements</a>, <a href="https://www.hinchnewman.com/press/" rel="tag" class="press">Press</a></div></div></div><div class="fl-module fl-module-separator fl-node-5befb76368fb3" data-node="5befb76368fb3"><div class="fl-module-content fl-node-content"><div class="fl-separator"></div></div></div><div id="prevNext" class="fl-module fl-module-fl-post-navigation fl-node-5befb7636906e" data-node="5befb7636906e"><div class="fl-module-content fl-node-content"><nav class="navigation post-navigation" aria-label="Posts"><h2 class="screen-reader-text">Posts navigation</h2><div class="nav-links"><div class="nav-previous"><a href="https://www.hinchnewman.com/internet-law-blog/2023/02/tcpa-established-business-relationship-defense-defeats-class-allegations/" rel="prev">&larr; TCPA Established Business Relationship Defense Defeats Class Allegations</a></div><div class="nav-next"><a href="https://www.hinchnewman.com/internet-law-blog/2023/04/richard-b-newman-selected-author-consumer-protection-section-alm-ftc-law-practice-procedure-treatise/" rel="next">Richard B. Newman Selected to Author Consumer Protection Section of ALM FTC Law, Practice and Procedure Treatise &rarr;</a></div></div></nav></div></div></div></div></div></div></div></div></div><div class="uabb-js-breakpoint" style="display: none;"></div><div class="fl-builder-content fl-builder-content-5263 fl-builder-global-templates-locked" data-post-id="5263" data-type="part"><div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-5d1e1d78b2343 fl-row-default-height fl-row-align-center" data-node="5d1e1d78b2343"><div class="fl-row-content-wrap"><div class="uabb-row-separator uabb-top-row-separator" ></div><div class="fl-row-content fl-row-fixed-width fl-node-content"><div class="fl-col-group fl-node-5d1e1d78b2347" data-node="5d1e1d78b2347"><div class="fl-col fl-node-5d1e1d78b2349" data-node="5d1e1d78b2349"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-info-box fl-node-5c1a8af36247d" data-node="5c1a8af36247d"><div class="fl-module-content fl-node-content"><div class="uabb-module-content uabb-infobox infobox-center "><div class="uabb-infobox-left-right-wrap"><div class="uabb-infobox-content"><div class='uabb-infobox-title-wrap'></div><div class="uabb-infobox-text-wrap"><div class="uabb-infobox-text uabb-text-editor"><p>Please contact us at <a href="tel://12127568777">(212) 756-8777</a>, via email to <a href="mailto:[email protected]">[email protected]</a> or via our <a href="https://www.hinchnewman.com/contact-us/">Online Case Submission Form</a>.    </p></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="uabb-js-breakpoint" style="display: none;"></div></div><div class="fl-builder-content fl-builder-content-5244 fl-builder-global-templates-locked" data-post-id="5244" data-type="part"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-5ea3279524631 fl-row-default-height fl-row-align-center" data-node="5ea3279524631"><div class="fl-row-content-wrap"><div class="uabb-row-separator uabb-top-row-separator" ></div><div class="fl-row-content fl-row-fixed-width fl-node-content"><div class="fl-col-group fl-node-5ea4235f08620" data-node="5ea4235f08620"><aside class="fl-col fl-node-5ea4235f08498 fl-visible-medium fl-visible-mobile fl-col-bg-photo" data-node="5ea4235f08498"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-widget fl-node-5e9f16dc5d067 fl-visible-medium fl-visible-mobile" data-node="5e9f16dc5d067"><div class="fl-module-content fl-node-content"><div class="fl-widget"><div class="widget widget_search"><form aria-label="Search" method="get" role="search" action="https://www.hinchnewman.com/" title="Type and press Enter to search."> <input aria-label="Search" type="search" class="fl-search-input form-control" name="s" placeholder="Search" value="" onfocus="if (this.value === 'Search') { this.value = ''; }" onblur="if (this.value === '') this.value='Search';" /></form></div></div></div></div><aside class="fl-module fl-module-heading fl-node-5e9f16dc5d06d fl-visible-medium fl-visible-mobile" data-node="5e9f16dc5d06d"><div class="fl-module-content fl-node-content"><h3 class="fl-heading"> <span class="fl-heading-text"><strong>Areas of Concentration</strong><hr></span></h3></div></aside><div id="sidebar-menu" class="fl-module fl-module-pp-advanced-menu fl-node-5e9f16dc5d06e fl-visible-medium fl-visible-mobile" data-node="5e9f16dc5d06e"><div c
145	Info The first occurrence of ID sidebar-menu was here. On line 195, column 32408 ect-page"><a href="https://www.hinchnewman.com/contact-us/"><span class="menu-item-text">Contact</span></a></li></ul></nav></div></div></header></div></div></div></div></div></div></header><div class="uabb-js-breakpoint" style="display: none;"></div><div id="fl-main-content" class="fl-page-content" itemprop="mainContentOfPage" role="main"><div class="fl-builder-content fl-builder-content-4385 fl-builder-global-templates-locked" data-post-id="4385"><div class="fl-row fl-row-full-width fl-row-bg-uabb_gradient fl-node-5bf1fac225877 fl-row-default-height fl-row-align-center" data-node="5bf1fac225877"><div class="fl-row-content-wrap"><div class="uabb-row-separator uabb-top-row-separator" ></div><div class="fl-row-content fl-row-fixed-width fl-node-content"><div class="fl-col-group fl-node-5bf1fac2257a0" data-node="5bf1fac2257a0"><div class="fl-col fl-node-5bf1fac2257ea" data-node="5bf1fac2257ea"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d692aae1331c" data-node="5d692aae1331c"><div class="fl-module-content fl-node-content"><h1 class="fl-heading"> <span class="fl-heading-text">Richard Newman Quoted by Law.com on FTC’s First “Review Hijacking” Action</span></h1></div></div></div></div></div></div></div></div><div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-5befb76368df6 fl-row-default-height fl-row-align-center fl-row-bg-fixed" data-node="5befb76368df6"><div class="fl-row-content-wrap"><div class="uabb-row-separator uabb-top-row-separator" ></div><div class="fl-row-content fl-row-fixed-width fl-node-content"><div class="fl-col-group fl-node-5bf308276a41b" data-node="5bf308276a41b"><div class="fl-col fl-node-5bf308276a712" data-node="5bf308276a712"><div class="fl-col-content fl-node-content"><article class="fl-module fl-module-fl-post-content fl-node-5bf1fb7bb05fd" data-node="5bf1fb7bb05fd"><div class="fl-module-content fl-node-content"><p>FTC advertising compliance and defense lawyer Richard B. Newman was recently quoted in an article for Law.com titled &#8220;<a href="https://hinchprod.wpenginepowered.com/wp-content/uploads/2023/03/First-FTC-Review-Hijacking-Action.pdf"><em>FTC Bags First Settlement in Probe of &#8216;Review Hijacking&#8217; in E-Commerce</em></a>.&#8221;</p><p>The article discusses the FTC&#8217;s <a href="https://www.ftc.gov/news-events/news/press-releases/2023/02/ftc-charges-supplement-marketer-hijacking-ratings-reviews-amazoncom-using-them-deceive-consumers">first case</a> alleging &#8220;review hijacking,&#8221; in which a marketer steals or repurposes reviews of another product.  The case involves a marketer of vitamins and other supplements that allegedly carried out this  tactic by merging its new products on Amazon with different well-established products that had more ratings, reviews and badges.</p><p>Mr. Newman stated, &#8220;[n]ot only is the FTC currently seeking to promulgate us that come with big civil penalties for such conduct, it has recently blanketed the digital advertising industry with warning letters.&#8221;</p><p>According to the FTC, the marketer &#8220;took advantage of an Amazon feature that allows vendors to create or request the creation of  &#8216;variation&#8217;” relationships between some products that are similar but differ only in narrow, specific ways – such as color, size, quantity, or flavor. Products with a variation relationship share the same product detail page on Amazon.com and appear as alternative choices, so shoppers can compare and choose among similar products.&#8221;</p><p>&#8220;The product detail page of products that are in a variation relationship displays the total number of ratings, the average star rating, and the reviews for all of the products in the variation relationship,&#8221; the FTC said in its complaint.  &#8220;They also share any &#8216;#1 Best Seller&#8217; or &#8216;Amazon’s Choice&#8217; badges.&#8221;</p><article class="node node--type-press-release node--view-mode-full node--80493" role="article"><div class="node__content"><div class="field field--name-body field--type-text-with-summary field--label-hidden"><div class="field__items"><div class="field__item"><p>According to <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/the_bountiful_company_complaint.pdf">the FTC’s complaint</a>, during 2020 and 2021, Bountiful asked Amazon to create numerous variation relationships for its supplement products with different formulations.  According to one purported internal marketer communication, the FTC alleges, the company created variations with some new products “to try and ramp them faster as they were NOT selling and we wanted to give them a little boost in R[atings]&amp;R[eviews] to gain visibility and allow them to also borrow the ‘amazon choice’ badge and best seller badge which worked.”</p></div></div></div></div></article><p>For example, according to the FTC, in March 2020, the company began selling two new products and requested that Amazon combine the new products in a variation relationship with three of its established products, all with different formulations.  “Unfortunately people d[id] not love the [one of the products],” but sales “spiked the second we variated the pages and they continue to grow,” purportedly according to one internal company email.</p><article class="node node--type-press-release node--view-mode-full node--80493" role="article"><div class="node__content"><div class="field field--name-body field--type-text-with-summary field--label-hidden"><div class="field__items"><div class="field__item"><p>The FTC’s complaint alleges that by manipulating product pages, the company misrepresented the reviews, the number of Amazon reviews and the average star ratings of some products, and that some of them were number one best sellers or had earned an Amazon Choice badge.</p><p>In addition to requiring that the company pay $600,000 as monetary relief for consumers, <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/the_bountiful_company_decision_and_order.pdf">the proposed order</a> prohibits the marketer from making similar types of misrepresentations and bars the company from creating a variation relationship – or using other allegedly deceptive review tactics – that purportedly distort what consumers think about its products or services.</p><p>Review hijacking is one of the deceptive or unfair practices involving reviews on which the Commission sought comment in October 2022 when it announced an <a href="https://www.ftc.gov/news-events/news/press-releases/2022/10/ftc-explore-rulemaking-combat-fake-reviews-other-deceptive-endorsements">advance notice of proposed rulemaking</a>.</p></div></div></div><div class="field field--name-field-boilerplate-block field--type-entity-reference field--label-hidden field--count-1"><div class="field__items"><div class="block-content block-content--type-boilerplate block-content--3 block-content--view-mode-default"><div class="block-content__content"><div class="field field--name-body field--type-text-with-summary field--label-hidden"><div class="field__items"><div class="field__item"><p>Contact the author to discuss how marketers and advertisers can comply with applicable legal regulations, including applicable review, ranking and endorsement best practices.</p><p><strong>Richard B. Newman is an <a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/">FTC advertising practices attorney</a> at Hinch Newman LLP.  </strong></p></div></div></div></div></div></div></div></div></article><p><em>Informational purposes only. Not legal advice. May be considered attorney advertising.</em></p></div></article></div></div><aside class="fl-col fl-node-5c081f63a4616 fl-col-small fl-col-has-cols" data-node="5c081f63a4616"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-widget fl-node-5c081f63a49e2" data-node="5c081f63a49e2"><div class="fl-module-content fl-node-content"><div class="fl-widget"><div class="widget widget_search"><form aria-label="Search" method="get" role="search" action="https://www.hinchnewman.com/" title="Type and press Enter to search."> <input aria-label="Search" type="search" class="fl-search-input form-control" name="s" placeholder="Search" value="" onfocus="if (this.value === 'Search') { this.value = ''; }" onblur="if (this.value === '') this.value='Search';" /></form></div></div></div></div><div class="fl-col-group fl-node-5c3e50be75d5b fl-col-group-nested fl-col-group-responsive-reversed" data-node="5c3e50be75d5b"><div class="fl-col fl-node-5c3e50b4aa83b fl-visible-desktop fl-visible-large fl-col-bg-photo" data-node="5c3e50b4aa83b"><div class="fl-col-content fl-node-content"><aside class="fl-module fl-module-heading fl-node-5c360966036d0 fl-visible-desktop fl-visible-large fl-visible-medium" data-node="5c360966036d0"><div class="fl-module-content fl-node-content"><h3 class="fl-heading"> <span class="fl-heading-text"><strong>Areas of Concentration</strong><hr></span></h3></div></aside><div id="sidebar-menu" class="fl-module fl-module-pp-advanced-menu fl-node-5c360966036d4 fl-visible-desktop fl-visible-large fl-visible-medium" data-node="5c360966036d4"><div c
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151	Info The first occurrence of ID menu-item-1597 was here. On line 195, column 33577 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ecommerce-law/"><span class="menu-item-text">eCommerce Law</span></a></li><li id="menu-item-1597" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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159	Info The first occurrence of ID menu-item-4924 was here. On line 195, column 34953 ect-page"><a href="https://www.hinchnewman.com/ftc-defense-lawyer/"><span class="menu-item-text">FTC Defense Lawyer Digital Marketing</span></a></li><li id="menu-item-4924" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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164	Error Duplicate ID menu-item-4815. On line 195, column 64975 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-performance-marketing-and-advertising-law/online-merchants/"><span class="menu-item-text">Online Merchants</span></a></li><li id="menu-item-4815" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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173	Info The first occurrence of ID menu-item-1582 was here. On line 195, column 37219 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/telecommunications-and-mobile-marketing-law/"><span class="menu-item-text">Telecommunications and Mobile Marketing Law</span></a></li><li id="menu-item-1582" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
174	Error Duplicate ID menu-item-4813. On line 195, column 66478 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/nutraceutical-and-dietary-supplement-advertising-compliance/"><span class="menu-item-text">Nutraceutical and Dietary Supplement Advertising Compliance</span></a></li><li id="menu-item-4813" class="menu-item menu-item-type-custom menu-item-object-custom"><a hre
175	Info The first occurrence of ID menu-item-4813 was here. On line 195, column 37538 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/nutraceutical-and-dietary-supplement-advertising-compliance/"><span class="menu-item-text">Nutraceutical and Dietary Supplement Advertising Compliance</span></a></li><li id="menu-item-4813" class="menu-item menu-item-type-custom menu-item-object-custom"><a hre
176	Error Duplicate ID menu-item-1610. On line 195, column 66860 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
177	Info The first occurrence of ID menu-item-1610 was here. On line 195, column 37920 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
178	Error Duplicate ID menu-item-4818. On line 195, column 67169 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/sweepstakes-and-promotions-law/"><span class="menu-item-text">Sweepstakes and Promotions Law</span></a></li></ul></li><li id="menu-item-4818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children pp-has-submenu"><div c
179	Info The first occurrence of ID menu-item-4818 was here. On line 195, column 38229 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/sweepstakes-and-promotions-law/"><span class="menu-item-text">Sweepstakes and Promotions Law</span></a></li></ul></li><li id="menu-item-4818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children pp-has-submenu"><div c
180	Error Duplicate ID menu-item-1593. On line 195, column 67587 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
181	Info The first occurrence of ID menu-item-1593 was here. On line 195, column 38647 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
182	Error Duplicate ID menu-item-1615. On line 195, column 67877 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
183	Info The first occurrence of ID menu-item-1615 was here. On line 195, column 38937 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
184	Error Duplicate ID menu-item-4819. On line 195, column 68159 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
185	Info The first occurrence of ID menu-item-4819 was here. On line 195, column 39219 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
186	Error Duplicate ID menu-item-1609. On line 195, column 68425 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
187	Info The first occurrence of ID menu-item-1609 was here. On line 195, column 39485 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
188	Error Duplicate ID menu-item-4910. On line 195, column 68670 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
189	Info The first occurrence of ID menu-item-4910 was here. On line 195, column 39730 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
190	Error Duplicate ID menu-item-4812. On line 195, column 68905 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
191	Info The first occurrence of ID menu-item-4812 was here. On line 195, column 39965 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
192	Error Duplicate ID menu-item-1616. On line 195, column 69315 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
193	Info The first occurrence of ID menu-item-1616 was here. On line 195, column 40375 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
194	Error Duplicate ID menu-item-1590. On line 195, column 69787 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
195	Info The first occurrence of ID menu-item-1590 was here. On line 195, column 40847 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
196	Error Duplicate ID menu-item-1621. On line 195, column 70090 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
197	Info The first occurrence of ID menu-item-1621 was here. On line 195, column 41150 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
198	Error Duplicate ID menu-item-1629. On line 195, column 70343 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
199	Info The first occurrence of ID menu-item-1629 was here. On line 195, column 41403 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
200	Error Duplicate ID menu-item-1607. On line 195, column 70604 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/terms-and-conditions/"><span class="menu-item-text">Terms and Conditions</span></a></li><li id="menu-item-1607" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre

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