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src="https://ads-static.conde.digital/production/cns/builds/allure/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"\"Let me give you a trim.\" This is a phrase that typically strikes fear in a Black woman's heart. It takes only one salon appointment gone awry, where you ask for a dusting and get a three-inch haircut instead, to create trim trauma. But on this day, I don't think twice and say, \"I'm game if you are.\"\nThe fact that it's been only four weeks since my last appointment with the scissors (I typically go every three months) doesn't even faze me because the person who is going to cut my split ends is Ms. Tina Knowles. (Yes, the Ms.Tina Knowles.) This woman plays an essential part in creating Beyoncé's image, including the various hairstyles she's worn over the years. Hell, if I walked out of there with a bob, I would have considered myself blessed and happily changed my name to Bobiana.\nThis trim is taking place at Neal Farinah Salon in Brooklyn, where the shades are pulled tight and the Renaissance album is playing on repeat. I'm here to preview the product lineup for Cécred, the hair-care line from Beyoncé Knowles-Carter and Tina Knowles. Neal, the man who is responsible for coloring and styling Beyoncé's hair, both the strands that grow out of her head and the extensions that are bought at a premium, is in attendance. He refers to her as \"sister, friend, boss\" at every mention. Grace Ray, the Cécred CEO who came over from Living Proof, is also present, along with Kari Williams, PhD, a hairstylist and head educator for the line. As far as beauty editors…well, there are only two of us (a few others saw the line in the afternoon).\nBoth of us are at the end of a seven-month trickle of information about this brand. It started in May 2023 with an Instagram post. In it, Beyoncé poses at a vanity with little sample bottles lined up and her hand in her hair. (Allure can confirm that this image is of Beyoncé's natural hair.) Next up, there were the influencer invites to the Renaissance tour concert on Bey's birthday in California. (Allure can confirm that no information was shared; it was just a good time.) And finally, on the morning of this event and precipitous trim, the name of the brand is announced: Cécred. (Allure can confirm that the Cé in Cécred is a nod to Beyoncé, similar to the recent perfume launch, Cé Noir.)\nBefore even seeing the line, I chatted with Ms. Tina. She explains how she and Beyoncé have been working on this line for six years. It would have happened faster, but like many beauty brand founders, they dealt with shady investment pitches (the brand is fully backed by Beyoncé with no outside investments), several rounds of sample testing to get top-of-the-line technology and performance (there is a patent pending on the technology), building an office with an in-house salon and lab, and interviews to find the right PR firm that would understand their POV as a brand looking to embody inclusivity. It seems as if a hair-care line was always in the long-range plan for Beyoncé, but she was just waiting on the right time.\nIn a Cécred press release, Beyoncé says. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”\nMy first impression upon seeing the eight-piece Foundation Collection lined up on the station: \"Greige packaging wins again!\" But seriously, the vibe is luxury. Each bottle has a custom pebbled surface that's meant to mimic the stone of ancient monuments. The formulas inside strike a delicate balance between keratin-infused protein treatments and oil-rich moisturizers. The pitch is all about global rituals of hair care and this ritual is a lengthy one.\nFirst, there's the Clarifying Shampoo & Scalp Scrub ($38), which contains purple willow bark, tea tree oil, lactic acid, and microcrystalline cellulose beads. Then, the Hydrating Shampoo ($30) that has hyaluronic acid on the ingredient list. These are meant to be used as a double-cleanse. For conditioning, you have two options: the Moisturizing Deep Conditioner ($38) with shea and murumuru butters or the Reconstructing Treatment Mask ($42). The reconstructor has a patent-pending \"bioactive keratin ferment.\" This ingredient combines bioactive keratin from natural wool protein, lactobacillus ferment, and honey, and it \"replaces depleted proteins in hair and has a molecular weight small enough to penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.\" This is according to the press release, but I was informed that there is third-party clinical data to back it up. (Allure wasn't able to reach out to an independent chemist to confirm because of the strict embargo.) Ms. Tina recommends that you use the conditioner and the mask in tandem, but the reconstructing mask is only meant to be as needed. (We’re at four steps, but who's counting?)\nThe star product in the line is a Fermented Rice & Rose Protein Ritual ($52 for a four-pack), an intense strengthening treatment used every four to six weeks after you shampoo. This ritual involves two steps and a shaker vessel ($20, sold separately). My beauty editor comrade called it a \"protein shake for your hair.\" You put the Fermented Rice & Rose Protein Powder in water, shake it up, and pour it over your hair. You follow with the Silk Rinse. After this, you use the deep conditioner. Dr. Williams says the multi-layered system is meant to be used as a preventative, maintenance treatment. For example, it was the secret weapon used before bleaching hair on the Renaissance tour. It's clear this is an experience. As someone who regularly spends 45 minutes in the shower cleansing, detangling, and deep conditioning… even I am a little intimidated by the potential time commitment.\nThe final two products are stylers: the Moisture Sealing Lotion ($38), a leave-in with light hold, and the Nourishing Hair Oil ($44) made with baobab, olive, castor, coconut, almond, moringa, and other oils. The entire collection has a warm, earthy Temple Oud scent that’s not overpowering. It's a great contrast to all the fruit-forward natural hair collections out there.\nOn the day of the event, my 4B hair was transformed with a silk press. It starts with the scrub. After a microscopic review of my scalp and strands, Dr. Williams recommends that my assigned stylist apply the scrub before heading to the shampoo bowl due to the buildup of greasy flakes. This is the only product in the collection that has a minty scent, which is from the tea tree oil. It feels silky, but the scrub isn't scrubby. The physical element is the cellulose beads that bounce more than they slough and won't give you the same scalp-scratching sensation you'd experience as a kid sitting between mom's knees (a Black hair tradition that is very bad for your scalp, by the way).\nOnce water is applied, the hydrating shampoo is next and this stuff lathers. Ms. Knowles and Neal mention that Beyoncé loves slip in her products and you get a lot of slip with this one, even though it's technically a cleansing step. Next, is the deep conditioner, a trip to the hood dryer, and detangling. I reach back to the sink to touch my hair after the rinse, and it's pillowy soft. I love that there isn't a light conditioner in the line. For those with coily hair, it's a mask or nothing. I'm always disappointed by those watery conditioners — and this line has none of that.\nBefore blow-drying and flat ironing, the leave-in is applied. Ms. Tina makes sure to quickly stop by to show me how my hair is shining through her phone — and it is. The straightened surface of my hair has the glassy gleam that Instagram girlies dream of. That's when the aforementioned trim goes down. I did not end up with a bob, but a conservative fourth of an inch was taken away. Neal says Ms. Tina does Beyoncé's trims when he isn't around. Even though it's been 30-plus years since she opened Headliners Hair Salon in Houston, Ms. Tina still does the hair of her grandbabies, friends, daughters, and other family members upon request.\nNeal pops in to do the final styling touches, and I'm whisked away for my after pictures. Ms. Tina stops the cameraman multiple times to tweak and apply a bit of hair oil (this one is made without silicones, which is a major win in my book). She clearly has the detail-oriented eye of someone who has been styling hair and clothes for a multi-million dollar artist with a known perfectionist streak.\nOverall, this line gives the impression of thoughtfulness and care. Ms. Tina's years in the salon are evident in the formulations. She wanted to find something that had the benefits of professional hair care but for at-home use, as well as something for natural hair that has the prestige feeling often missing in the category. In a press release, Ms. Tina says: \"In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant. I have personally witnessed how these products have stopped breakage in its tracks. I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.\" The balance of strength and moisture is targeted to those with hair damage. The kind you might be trying to prevent if you were on a 56-stop world tour getting your hair dyed, fried, and laid to the side on the regular.\nThere's also a philanthropic bent to all of this. Cécred will partner with Knowles-Carter's philanthropic foundation, BeyGOOD, to create the BeyGOOD x Cécred Fund. As part of this initiative $500,000 annually will go to cosmetology school scholarships and salon business grants.\nAfter five hours, I walk away with a hair transformation and a few questions. Are we going to see more of Beyoncé's hair sans-wigs and -weaves as she rolls this out? Will the Beyhive balk at the $30 price point for shampoo? Which retailer will snap up this huge exclusive? (It's sold direct to consumer… for now.)\nBut primarily, the question that remains as I bounce down the street with fresh ends and a Beyoncé-blessed wash and style, is the same one that I have every time I get a silk press: how long will this last and will I have to contend with heat damage on my next washday?\nThe full Cécred collection retails for $20 to $52 and will be sold on cecred.com.\nRead more about styling and caring for textured hair:\n\nFreestyle Braids Are Not Your Grandma’s Cornrows\n16 Gorgeous Ways to Style Your Locs\nMini Twists Are TikTok’s Latest Protective Style Fixation\n\n\nWatch Keke Palmer try nine things she's never done before:\nFollow Allure on Instagram and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.","isBasedOn":"https://www.allure.com/story/beyonce-cecred-hair-care-line","articleSection":"hair","author":[{"@type":"Person","name":"Jessica Cruel","sameAs":"https://www.allure.com/contributor/jessica-cruel"}],"dateModified":"2024-02-20T06:15:00.000-05:00","datePublished":"2024-02-20T06:15:00.000-05:00","headline":"I Tried Beyoncé Cécred Hair Care Line - First Impressions","image":["https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_2000,h_1125,c_limit/Lede3.jpg","https://media.allure.com/photos/65d48142c34a60ab65970bc4/4:3/w_2000,h_1500,c_limit/Lede3.jpg","https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_2000,h_2000,c_limit/Lede3.jpg"],"keywords":["hair","celebrity hair","beyonce","tina knowles","celebrity beauty brands","shopping","melanin edit","_jessicacruel_ed","_sarahkinonen_ed","textaboveleftsmall","web"],"thumbnailUrl":"https://media.allure.com/photos/65d48142c34a60ab65970bc4/2:3/w_1332,h_1998,c_limit/Lede3.jpg","url":"https://www.allure.com/story/beyonce-cecred-hair-care-line","isPartOf":{"@type":"CreativeWork","name":"Allure"},"isAccessibleForFree":true,"alternativeHeadline":"Beyoncé's highly anticipated hair-care line, Cécred, is finally here. Allure editor in chief Jessica Cruel got to meet the pros behind the brand — and then try it in the salon. Here are her honest first impressions of the collection.","description":"Beyoncé's highly anticipated hair-care line, Cécred, is finally here. Allure editor in chief Jessica Cruel got to meet the pros behind the brand — and then try it in the salon. Here are her honest first impressions of the collection.","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.allure.com/story/beyonce-cecred-hair-care-line"},"publisher":{"@context":"https://schema.org","@type":"Organization","name":"Allure","logo":{"@type":"ImageObject","url":"https://www.allure.com/verso/static/allure/assets/logo-seo.png","width":"618px","height":"180px"},"url":"https://www.allure.com"}}</script><script type="application/ld+json">{"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Hair","item":"https://www.allure.com/hair"},{"@type":"ListItem","position":2,"name":"celebrity hair","item":"https://www.allure.com/topic/celebrity-hair"},{"@type":"ListItem","position":3,"name":"Beyoncé's Mom Gave Me a Haircut Using Cécred Products"}]}</script><script id="taboola-head-script" type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({'article':'auto'}); !function (e, f, u, i) { if 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page__main-content"><article class="article main-content" lang="en-US"><div class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs haubOl content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp cscuSe"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT gUNjNW"><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX iGbRce rubric ContentHeaderRubricContainer-eTudtt iRsSlw"><span class="RubricName-fVtemz cLxcNi rubric__name">FIRST IMPRESSIONS</span></div></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd cFoqdv kprKAs">Beyoncé&#39;s Mom Gave Me a Haircut Using Cécred Products</h1></div><div class="ContentHeaderAccreditation-lfctVB bTXtdI content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ fnGkiv">Here are my honest first impressions of the singer&#39;s highly anticipated hair-care line.</div><div class="ContentHeaderByline-kmPyCa emiglw"><div class="ContentHeaderBylineContent-dpPmNn DRFq"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines ContentHeaderBylines-cZqgyJ bHLeKI"><p class="BylineWrapper-jWHrLH hRJQpF byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd eZJoqb jxQeXt eErqIx byline__name-link button" href="/contributor/jessica-cruel">Jessica Cruel</a></span></span></p></div><time data-testid="ContentHeaderPublishDate" dateTime="2024-02-20T06:15:00-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderPublishDate-eIBicG iUEiRd eURarR bcOaXb">February 20, 2024</time></div></div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV lead-asset--width-small" data-testid="ContentHeaderLeadAsset"><figure class="ContentHeaderLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHeaderLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__content__photo"><span class="SpanWrapper-umhxW jvZaPI responsive-asset ContentHeaderResponsiveAsset-bREgIb cZenhb"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz ccdiSo"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa ContentHeaderResponsiveAsset-bREgIb cZenhb responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_120,c_limit/Lede3.jpg 120w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_240,c_limit/Lede3.jpg 240w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_320,c_limit/Lede3.jpg 320w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_640,c_limit/Lede3.jpg 640w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_960,c_limit/Lede3.jpg 960w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_120,c_limit/Lede3.jpg 120w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_240,c_limit/Lede3.jpg 240w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_320,c_limit/Lede3.jpg 320w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_640,c_limit/Lede3.jpg 640w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_960,c_limit/Lede3.jpg 960w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1280,c_limit/Lede3.jpg 1280w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1600,c_limit/Lede3.jpg 1600w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1920,c_limit/Lede3.jpg 1920w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_2240,c_limit/Lede3.jpg 2240w" sizes="100vw"/><img alt="Image may contain Bad Gyal Tina Knowles Adult Person Clothing Hat Wedding Face Head Photography and Portrait" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_2560%2Cc_limit/Lede3.jpg"/></picture></div></div></span></div></figure><div data-testid="ContentHeaderLeadRailAnchor" class="ContentHeaderLeadRailAnchor-jYVcDc djtEof"></div></div></div></header></div><div data-attribute-verso-pattern="article-body" 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On line 1600, column 14842 <!DOCTYPE html><html lang="en-US"><head><title>I Tried Beyoncé Cécred Hair Care Line - First Impressions | Allure</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="referrer" content="no-referrer-when-downgrade"/><meta name="author" content="Condé Nast"/><meta name="copyright" content="Copyright (c) Condé Nast 2024"/><meta name="description" content="Beyoncé&#x27;s highly anticipated hair-care line, Cécred, is finally here. Allure editor in chief Jessica Cruel got to meet the pros behind the brand — and then try it in the salon. Here are her honest first impressions of the collection."/><meta name="id" content="65cfd0510c455dcff49cef5f"/><meta name="keywords" content="celebrity hair,beyonce,tina knowles,hair,celebrity beauty brands,shopping,melanin edit"/><meta name="news_keywords" content="celebrity hair,beyonce,tina knowles,hair,celebrity beauty brands,shopping,melanin edit"/><meta name="robots" content="index, follow, noarchive, max-image-preview:large"/><meta name="content-type" content="article"/><meta name="parsely-post-id" content="65cfd0510c455dcff49cef5f"/><meta name="parsely-metadata" content="{&quot;description&quot;:&quot;Beyoncé&#x27;s highly anticipated hair-care line, Cécred, is finally here. Allure editor in chief Jessica Cruel got to meet the pros behind the brand — and then try it in the salon. Here are her honest first impressions of the collection.&quot;,&quot;image-16-9&quot;:&quot;https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1000,c_limit/Lede3.jpg&quot;,&quot;image-1-1&quot;:&quot;https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_1000,c_limit/Lede3.jpg&quot;}"/><meta property="og:description" content="Here are my honest first impressions of the singer&#x27;s highly anticipated hair-care line."/><meta property="og:image" content="https://media.allure.com/photos/65d3ec071937f33269b0bc84/16:9/w_1280,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg"/><meta property="og:site_name" content="Allure"/><meta property="og:title" content="Beyoncé&#x27;s Mom Gave Me a Haircut Using Cécred Products"/><meta property="og:type" content="article"/><meta property="og:url" content="https://www.allure.com/story/beyonce-cecred-hair-care-line"/><meta property="article:content_tier" content="free"/><meta property="article:opinion" 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src="https://ads-static.conde.digital/production/cns/builds/allure/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"\"Let me give you a trim.\" This is a phrase that typically strikes fear in a Black woman's heart. It takes only one salon appointment gone awry, where you ask for a dusting and get a three-inch haircut instead, to create trim trauma. But on this day, I don't think twice and say, \"I'm game if you are.\"\nThe fact that it's been only four weeks since my last appointment with the scissors (I typically go every three months) doesn't even faze me because the person who is going to cut my split ends is Ms. Tina Knowles. (Yes, the Ms.Tina Knowles.) This woman plays an essential part in creating Beyoncé's image, including the various hairstyles she's worn over the years. Hell, if I walked out of there with a bob, I would have considered myself blessed and happily changed my name to Bobiana.\nThis trim is taking place at Neal Farinah Salon in Brooklyn, where the shades are pulled tight and the Renaissance album is playing on repeat. I'm here to preview the product lineup for Cécred, the hair-care line from Beyoncé Knowles-Carter and Tina Knowles. Neal, the man who is responsible for coloring and styling Beyoncé's hair, both the strands that grow out of her head and the extensions that are bought at a premium, is in attendance. He refers to her as \"sister, friend, boss\" at every mention. Grace Ray, the Cécred CEO who came over from Living Proof, is also present, along with Kari Williams, PhD, a hairstylist and head educator for the line. As far as beauty editors…well, there are only two of us (a few others saw the line in the afternoon).\nBoth of us are at the end of a seven-month trickle of information about this brand. It started in May 2023 with an Instagram post. In it, Beyoncé poses at a vanity with little sample bottles lined up and her hand in her hair. (Allure can confirm that this image is of Beyoncé's natural hair.) Next up, there were the influencer invites to the Renaissance tour concert on Bey's birthday in California. (Allure can confirm that no information was shared; it was just a good time.) And finally, on the morning of this event and precipitous trim, the name of the brand is announced: Cécred. (Allure can confirm that the Cé in Cécred is a nod to Beyoncé, similar to the recent perfume launch, Cé Noir.)\nBefore even seeing the line, I chatted with Ms. Tina. She explains how she and Beyoncé have been working on this line for six years. It would have happened faster, but like many beauty brand founders, they dealt with shady investment pitches (the brand is fully backed by Beyoncé with no outside investments), several rounds of sample testing to get top-of-the-line technology and performance (there is a patent pending on the technology), building an office with an in-house salon and lab, and interviews to find the right PR firm that would understand their POV as a brand looking to embody inclusivity. It seems as if a hair-care line was always in the long-range plan for Beyoncé, but she was just waiting on the right time.\nIn a Cécred press release, Beyoncé says. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”\nMy first impression upon seeing the eight-piece Foundation Collection lined up on the station: \"Greige packaging wins again!\" But seriously, the vibe is luxury. Each bottle has a custom pebbled surface that's meant to mimic the stone of ancient monuments. The formulas inside strike a delicate balance between keratin-infused protein treatments and oil-rich moisturizers. The pitch is all about global rituals of hair care and this ritual is a lengthy one.\nFirst, there's the Clarifying Shampoo & Scalp Scrub ($38), which contains purple willow bark, tea tree oil, lactic acid, and microcrystalline cellulose beads. Then, the Hydrating Shampoo ($30) that has hyaluronic acid on the ingredient list. These are meant to be used as a double-cleanse. For conditioning, you have two options: the Moisturizing Deep Conditioner ($38) with shea and murumuru butters or the Reconstructing Treatment Mask ($42). The reconstructor has a patent-pending \"bioactive keratin ferment.\" This ingredient combines bioactive keratin from natural wool protein, lactobacillus ferment, and honey, and it \"replaces depleted proteins in hair and has a molecular weight small enough to penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.\" This is according to the press release, but I was informed that there is third-party clinical data to back it up. (Allure wasn't able to reach out to an independent chemist to confirm because of the strict embargo.) Ms. Tina recommends that you use the conditioner and the mask in tandem, but the reconstructing mask is only meant to be as needed. (We’re at four steps, but who's counting?)\nThe star product in the line is a Fermented Rice & Rose Protein Ritual ($52 for a four-pack), an intense strengthening treatment used every four to six weeks after you shampoo. This ritual involves two steps and a shaker vessel ($20, sold separately). My beauty editor comrade called it a \"protein shake for your hair.\" You put the Fermented Rice & Rose Protein Powder in water, shake it up, and pour it over your hair. You follow with the Silk Rinse. After this, you use the deep conditioner. Dr. Williams says the multi-layered system is meant to be used as a preventative, maintenance treatment. For example, it was the secret weapon used before bleaching hair on the Renaissance tour. It's clear this is an experience. As someone who regularly spends 45 minutes in the shower cleansing, detangling, and deep conditioning… even I am a little intimidated by the potential time commitment.\nThe final two products are stylers: the Moisture Sealing Lotion ($38), a leave-in with light hold, and the Nourishing Hair Oil ($44) made with baobab, olive, castor, coconut, almond, moringa, and other oils. The entire collection has a warm, earthy Temple Oud scent that’s not overpowering. It's a great contrast to all the fruit-forward natural hair collections out there.\nOn the day of the event, my 4B hair was transformed with a silk press. It starts with the scrub. After a microscopic review of my scalp and strands, Dr. Williams recommends that my assigned stylist apply the scrub before heading to the shampoo bowl due to the buildup of greasy flakes. This is the only product in the collection that has a minty scent, which is from the tea tree oil. It feels silky, but the scrub isn't scrubby. The physical element is the cellulose beads that bounce more than they slough and won't give you the same scalp-scratching sensation you'd experience as a kid sitting between mom's knees (a Black hair tradition that is very bad for your scalp, by the way).\nOnce water is applied, the hydrating shampoo is next and this stuff lathers. Ms. Knowles and Neal mention that Beyoncé loves slip in her products and you get a lot of slip with this one, even though it's technically a cleansing step. Next, is the deep conditioner, a trip to the hood dryer, and detangling. I reach back to the sink to touch my hair after the rinse, and it's pillowy soft. I love that there isn't a light conditioner in the line. For those with coily hair, it's a mask or nothing. I'm always disappointed by those watery conditioners — and this line has none of that.\nBefore blow-drying and flat ironing, the leave-in is applied. Ms. Tina makes sure to quickly stop by to show me how my hair is shining through her phone — and it is. The straightened surface of my hair has the glassy gleam that Instagram girlies dream of. That's when the aforementioned trim goes down. I did not end up with a bob, but a conservative fourth of an inch was taken away. Neal says Ms. Tina does Beyoncé's trims when he isn't around. Even though it's been 30-plus years since she opened Headliners Hair Salon in Houston, Ms. Tina still does the hair of her grandbabies, friends, daughters, and other family members upon request.\nNeal pops in to do the final styling touches, and I'm whisked away for my after pictures. Ms. Tina stops the cameraman multiple times to tweak and apply a bit of hair oil (this one is made without silicones, which is a major win in my book). She clearly has the detail-oriented eye of someone who has been styling hair and clothes for a multi-million dollar artist with a known perfectionist streak.\nOverall, this line gives the impression of thoughtfulness and care. Ms. Tina's years in the salon are evident in the formulations. She wanted to find something that had the benefits of professional hair care but for at-home use, as well as something for natural hair that has the prestige feeling often missing in the category. In a press release, Ms. Tina says: \"In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant. I have personally witnessed how these products have stopped breakage in its tracks. I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.\" The balance of strength and moisture is targeted to those with hair damage. The kind you might be trying to prevent if you were on a 56-stop world tour getting your hair dyed, fried, and laid to the side on the regular.\nThere's also a philanthropic bent to all of this. Cécred will partner with Knowles-Carter's philanthropic foundation, BeyGOOD, to create the BeyGOOD x Cécred Fund. As part of this initiative $500,000 annually will go to cosmetology school scholarships and salon business grants.\nAfter five hours, I walk away with a hair transformation and a few questions. Are we going to see more of Beyoncé's hair sans-wigs and -weaves as she rolls this out? Will the Beyhive balk at the $30 price point for shampoo? Which retailer will snap up this huge exclusive? (It's sold direct to consumer… for now.)\nBut primarily, the question that remains as I bounce down the street with fresh ends and a Beyoncé-blessed wash and style, is the same one that I have every time I get a silk press: how long will this last and will I have to contend with heat damage on my next washday?\nThe full Cécred collection retails for $20 to $52 and will be sold on cecred.com.\nRead more about styling and caring for textured hair:\n\nFreestyle Braids Are Not Your Grandma’s Cornrows\n16 Gorgeous Ways to Style Your Locs\nMini Twists Are TikTok’s Latest Protective Style Fixation\n\n\nWatch Keke Palmer try nine things she's never done before:\nFollow Allure on Instagram and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.","isBasedOn":"https://www.allure.com/story/beyonce-cecred-hair-care-line","articleSection":"hair","author":[{"@type":"Person","name":"Jessica Cruel","sameAs":"https://www.allure.com/contributor/jessica-cruel"}],"dateModified":"2024-02-20T06:15:00.000-05:00","datePublished":"2024-02-20T06:15:00.000-05:00","headline":"I Tried Beyoncé Cécred Hair Care Line - First Impressions","image":["https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_2000,h_1125,c_limit/Lede3.jpg","https://media.allure.com/photos/65d48142c34a60ab65970bc4/4:3/w_2000,h_1500,c_limit/Lede3.jpg","https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_2000,h_2000,c_limit/Lede3.jpg"],"keywords":["hair","celebrity hair","beyonce","tina knowles","celebrity beauty brands","shopping","melanin edit","_jessicacruel_ed","_sarahkinonen_ed","textaboveleftsmall","web"],"thumbnailUrl":"https://media.allure.com/photos/65d48142c34a60ab65970bc4/2:3/w_1332,h_1998,c_limit/Lede3.jpg","url":"https://www.allure.com/story/beyonce-cecred-hair-care-line","isPartOf":{"@type":"CreativeWork","name":"Allure"},"isAccessibleForFree":true,"alternativeHeadline":"Beyoncé's highly anticipated hair-care line, Cécred, is finally here. Allure editor in chief Jessica Cruel got to meet the pros behind the brand — and then try it in the salon. Here are her honest first impressions of the collection.","description":"Beyoncé's highly anticipated hair-care line, Cécred, is finally here. Allure editor in chief Jessica Cruel got to meet the pros behind the brand — and then try it in the salon. Here are her honest first impressions of the collection.","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.allure.com/story/beyonce-cecred-hair-care-line"},"publisher":{"@context":"https://schema.org","@type":"Organization","name":"Allure","logo":{"@type":"ImageObject","url":"https://www.allure.com/verso/static/allure/assets/logo-seo.png","width":"618px","height":"180px"},"url":"https://www.allure.com"}}</script><script type="application/ld+json">{"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Hair","item":"https://www.allure.com/hair"},{"@type":"ListItem","position":2,"name":"celebrity hair","item":"https://www.allure.com/topic/celebrity-hair"},{"@type":"ListItem","position":3,"name":"Beyoncé's Mom Gave Me a Haircut Using Cécred Products"}]}</script><script id="taboola-head-script" type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({'article':'auto'}); !function (e, f, u, i) { if 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page__main-content"><article class="article main-content" lang="en-US"><div class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs haubOl content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp cscuSe"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT gUNjNW"><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX iGbRce rubric ContentHeaderRubricContainer-eTudtt iRsSlw"><span class="RubricName-fVtemz cLxcNi rubric__name">FIRST IMPRESSIONS</span></div></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd cFoqdv kprKAs">Beyoncé&#39;s Mom Gave Me a Haircut Using Cécred Products</h1></div><div class="ContentHeaderAccreditation-lfctVB bTXtdI content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ fnGkiv">Here are my honest first impressions of the singer&#39;s highly anticipated hair-care line.</div><div class="ContentHeaderByline-kmPyCa emiglw"><div class="ContentHeaderBylineContent-dpPmNn DRFq"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines ContentHeaderBylines-cZqgyJ bHLeKI"><p class="BylineWrapper-jWHrLH hRJQpF byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd eZJoqb jxQeXt eErqIx byline__name-link button" href="/contributor/jessica-cruel">Jessica Cruel</a></span></span></p></div><time data-testid="ContentHeaderPublishDate" dateTime="2024-02-20T06:15:00-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderPublishDate-eIBicG iUEiRd eURarR bcOaXb">February 20, 2024</time></div></div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV lead-asset--width-small" data-testid="ContentHeaderLeadAsset"><figure class="ContentHeaderLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHeaderLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__content__photo"><span class="SpanWrapper-umhxW jvZaPI responsive-asset ContentHeaderResponsiveAsset-bREgIb cZenhb"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz ccdiSo"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa ContentHeaderResponsiveAsset-bREgIb cZenhb responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_120,c_limit/Lede3.jpg 120w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_240,c_limit/Lede3.jpg 240w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_320,c_limit/Lede3.jpg 320w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_640,c_limit/Lede3.jpg 640w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/1:1/w_960,c_limit/Lede3.jpg 960w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_120,c_limit/Lede3.jpg 120w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_240,c_limit/Lede3.jpg 240w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_320,c_limit/Lede3.jpg 320w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_640,c_limit/Lede3.jpg 640w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_960,c_limit/Lede3.jpg 960w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1280,c_limit/Lede3.jpg 1280w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1600,c_limit/Lede3.jpg 1600w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_1920,c_limit/Lede3.jpg 1920w, https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_2240,c_limit/Lede3.jpg 2240w" sizes="100vw"/><img alt="Image may contain Bad Gyal Tina Knowles Adult Person Clothing Hat Wedding Face Head Photography and Portrait" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d48142c34a60ab65970bc4/16:9/w_2560%2Cc_limit/Lede3.jpg"/></picture></div></div></span></div></figure><div data-testid="ContentHeaderLeadRailAnchor" class="ContentHeaderLeadRailAnchor-jYVcDc djtEof"></div></div></div></header></div><div data-attribute-verso-pattern="article-body" 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On line 1603, column 18443 k mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gxIIgT gkccfO">Save this story</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageDisclaimerGrid-gIJgHl dJomLc grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="TextBlockWrapper-bNZsMC kYcAxG StyledTextblock-SJflO eYjtWF disclaimer ArticlePageDisclaimer-jNIoBl irVGmq"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextBlockText-gtrMkY iUEiRd byquhO kQegaj">All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.</p></div></div></div><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>&quot;Let me give you a trim.&quot; This is a phrase that typically strikes fear in a Black woman&#x27;s heart. It takes only one salon appointment gone awry, where you ask for a dusting and get a three-inch haircut instead, to create trim trauma. But on this day, I don&#x27;t think twice and say, &quot;I&#x27;m game if you are.&quot;</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p>The fact that it&#x27;s been only four weeks since my last appointment with the scissors (I typically go every three months) doesn&#x27;t even faze me because the person who is going to cut my split ends is Ms. Tina Knowles. (Yes, <em>the</em> Ms.Tina Knowles.) This woman plays an essential part in creating Beyoncé&#x27;s image, including the various hairstyles she&#x27;s worn over the years. Hell, if I walked out of there with a bob, I would have considered myself blessed and happily changed my name to Bobiana.</p><p>This trim is taking place at Neal Farinah Salon in Brooklyn, where the shades are pulled tight and the <em>Renaissance</em> album is playing on repeat. I&#x27;m here to preview the product lineup for <a href="https://www.allure.com/story/beyonce-teases-hair-care-brand" target="_blank">Cécred</a>, the hair-care line from Beyoncé Knowles-Carter and Tina Knowles. Neal, the man who is responsible for coloring and styling Beyoncé&#x27;s hair, both the strands that grow out of her head and the extensions that are bought at a premium, is in attendance. He refers to her as &quot;sister, friend, boss&quot; at every mention. Grace Ray, the Cécred CEO who came over from Living Proof, is also present, along with Kari Williams, PhD, a hairstylist and head educator for the line. As far as beauty editors…well, there are only two of us (a few others saw the line in the afternoon).</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="u70lqaf"></div></div><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Tina Knowles Hairdresser Person Adult Haircut Accessories Jewelry and Ring" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1600%2Cc_limit/Jessica%2520Cruel%2520-%2520Ce%25CC%2581cred%2520Salon%2520Appointment.jpg" srcSet="https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_120,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 120w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_240,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 240w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_320,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 320w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_640,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 640w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_960,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 960w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1280,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 1280w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1600,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Jessica getting trimmed by Ms. Tina.</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Container-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="5vybj"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="aflhij"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Both of us are at the end of a seven-month trickle of information about this brand. It started in May 2023 with an <a href="https://www.allure.com/story/beyonce-teases-hair-care-brand" target="_blank">Instagram post</a>. In it, Beyoncé poses at a vanity with little sample bottles lined up and her hand in her hair. (<em>Allure</em> can confirm that this image is of Beyoncé&#x27;s natural hair.) Next up, there were the influencer invites to the <em>Renaissance</em> tour concert on Bey&#x27;s birthday in California. (<em>Allure</em> can confirm that no information was shared; it was just a good time.) And finally, on the morning of this event and precipitous trim, the name of the brand is announced: Cécred. (<em>Allure</em> can confirm that the Cé in Cécred is a nod to Beyoncé, similar to the recent <a href="https://www.allure.com/story/beyonce-ce-noir-fragrance-review" target="_blank">perfume launch, Cé Noir</a>.)</p><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Cé Noir&quot;,&quot;dangerousHed&quot;:&quot;Cé Noir Eau de Parfum&quot;,&quot;embedSize&quot;:null,&quot;isFirstProduct&quot;:true,&quot;isSponsored&quot;:false,&quot;offerRetailer&quot;:&quot;Cé 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src="https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_748%2Cc_limit/Ce%25CC%2581%2520Noir%2520Eau%2520de%2520Parfum.jpg" srcSet="https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_120,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 120w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_240,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 240w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_320,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 320w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_640,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 640w" sizes="100vw"/></picture></span></a></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd hopewQ iqPuHE upc-brandName">Cé Noir</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd goBOJC jndIQb"><p id="upc_65d4b2180736e171bd27d3c2" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd lHVXC lkWhcU">Cé Noir Eau de Parfum</p></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd dHfCc product-offer"><div class="ProductOfferCtaBlock-bduvOV iJvFAB product-offer__cta-block" id="button_label_$160CéNoir"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY" rel="sponsored noopener" target="_blank" aria-labelledby="upc_65d4b2180736e171bd27d3c2 button_label_$160CéNoir" data-buy-button="true" data-offer-retailer="Cé Noir" data-offer-url="https://parfum.beyonce.com/" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ iBgnJK button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$160</span> <p class="price-above-seller-name">Cé Noir</p></span></a></div></div></div></div></div><p>Before even seeing the line, I chatted with Ms. Tina. She explains how she and Beyoncé have been working on this line for six years. It would have happened faster, but like many beauty brand founders, they dealt with shady investment pitches (the brand is fully backed by Beyoncé with no outside investments), several rounds of sample testing to get top-of-the-line technology and performance (there is a patent pending on the technology), building an office with an in-house salon and lab, and interviews to find the right PR firm that would understand their POV as a brand looking to embody inclusivity. It seems as if a hair-care line was always in the long-range plan for Beyoncé, but she was just waiting on the right time.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Beyonc Blonde Hair Person Clothing Dress Adult Formal Wear Face Head Photography and Portrait" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1600%2Cc_limit/SHOT-01_0293_V13_SF.jpeg" srcSet="https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_120,c_limit/SHOT-01_0293_V13_SF.jpeg 120w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_240,c_limit/SHOT-01_0293_V13_SF.jpeg 240w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_320,c_limit/SHOT-01_0293_V13_SF.jpeg 320w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_640,c_limit/SHOT-01_0293_V13_SF.jpeg 640w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_960,c_limit/SHOT-01_0293_V13_SF.jpeg 960w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1280,c_limit/SHOT-01_0293_V13_SF.jpeg 1280w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1600,c_limit/SHOT-01_0293_V13_SF.jpeg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="3t9kdf"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking hide-aside-ad" data-most-popular-id="mod-most-popular-128"><div class="RecircMostPopularHeading-iVzhzt ccaOHq">Most Popular</div><ul class="RecircMostPopularItems-dCAajf hURCqT"><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Each Zodiac Sign&amp;#39;s Unique Personality Traits&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Each Zodiac Sign&#x27;s Unique Personality Traits" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Each Zodiac Sign&#39;s Unique Personality Traits</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Aliza Kelly</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your April 2024 Monthly Horoscope Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Your April 2024 Monthly Horoscope Is Here" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your April 2024 Monthly Horoscope Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your Cancer Monthly Horoscope for April 2024 Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Your Cancer Monthly Horoscope for April 2024 Is Here" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your Cancer Monthly Horoscope for April 2024 Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw iIDZXi ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="scg1b"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="jg8d6r"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>In a Cécred press release, Beyoncé says. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”</p><div class="Container-bkChBi byNLHx"></div><p>My first impression upon seeing the eight-piece Foundation Collection lined up on the station: &quot;Greige packaging wins again!&quot; But seriously, the vibe is luxury. Each bottle has a custom pebbled surface that&#x27;s meant to mimic the stone of ancient monuments. The formulas inside strike a delicate balance between keratin-infused protein treatments and oil-rich moisturizers. The pitch is all about global rituals of hair care and this ritual is a lengthy one.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Bottle Lotion Cosmetics Perfume and Smoke Pipe" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1600%2Cc_limit/Ce%25CC%2581cred-FOUNDATION-Collection-3.jpg" srcSet="https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_120,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 120w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_240,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 240w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_320,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 320w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_640,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 640w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_960,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 960w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1280,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 1280w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1600,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure><p>First, there&#x27;s the <a data-offer-url="https://cecred.com/products/clarifying-scalp-scrub-shampoo" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/X7niGYieCH8Tk3dtqFecABkymXPuYMxopKvG3iJMnJZTD4bRGyec7sT2GA3mVKsPNCMuJZVnjxcyyVqsVFVSCevruxYrfPWevt3TwDnMsT67pBCyzeZztXJ8JuF2xJBKCyanqGntQtyR8rP5MWVLoS6szMyeN5AWS2cwf&quot;}" href="https://cna.st/affiliate-link/X7niGYieCH8Tk3dtqFecABkymXPuYMxopKvG3iJMnJZTD4bRGyec7sT2GA3mVKsPNCMuJZVnjxcyyVqsVFVSCevruxYrfPWevt3TwDnMsT67pBCyzeZztXJ8JuF2xJBKCyanqGntQtyR8rP5MWVLoS6szMyeN5AWS2cwf" rel="sponsored" target="_blank">Clarifying Shampoo &amp; Scalp Scrub</a> ($38), which contains purple willow bark, tea tree oil, lactic acid, and microcrystalline cellulose beads. Then, the <a data-offer-url="https://cecred.com/products/hydrating-shampoo" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/2QvS63bbj2Qv6TwWV1fefWDm7tx5vSZfGJPDhaTf6SDW2Xff675e4yaPneMhqAU3sfbq4HCPZabZVRt5HQwp3K67h2N5s9ifJhZ3Z8BDJUzvPDPKbAmMiFP4eddmWbzhzV9MPkoviEJCzQjPfV3s&quot;}" href="https://cna.st/affiliate-link/2QvS63bbj2Qv6TwWV1fefWDm7tx5vSZfGJPDhaTf6SDW2Xff675e4yaPneMhqAU3sfbq4HCPZabZVRt5HQwp3K67h2N5s9ifJhZ3Z8BDJUzvPDPKbAmMiFP4eddmWbzhzV9MPkoviEJCzQjPfV3s" rel="sponsored" target="_blank">Hydrating Shampoo</a> ($30) that has <a href="https://www.allure.com/gallery/best-hyaluronic-acid-serum" target="_blank">hyaluronic acid</a> on the ingredient list. These are meant to be used as a double-cleanse. For conditioning, you have two options: the <a data-offer-url="https://cecred.com/products/moisturizing-deep-conditioner" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQZtGQo4ApvckEtkPutAuT1fFDkZHKyMFGyeqQzokPRaw1cRueAqXrSocRpU2XBTHpS3V2VTWXzJM5PB&quot;}" href="https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQZtGQo4ApvckEtkPutAuT1fFDkZHKyMFGyeqQzokPRaw1cRueAqXrSocRpU2XBTHpS3V2VTWXzJM5PB" rel="sponsored" target="_blank">Moisturizing Deep Conditioner</a> ($38) with shea and murumuru butters or the <a data-offer-url="https://cecred.com/products/reconstructing-treatment-mask" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQaUfBqTgAiTtXh5qLq5oDdb1YbXUi3TEFRKz6ymVCUwz2EKWDaQXv1oY4JPfBfhzkVZawauf34yf22y&quot;}" href="https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQaUfBqTgAiTtXh5qLq5oDdb1YbXUi3TEFRKz6ymVCUwz2EKWDaQXv1oY4JPfBfhzkVZawauf34yf22y" rel="sponsored" target="_blank">Reconstructing Treatment Mask</a> ($42). The reconstructor has a patent-pending &quot;bioactive keratin ferment.&quot; This ingredient combines bioactive keratin from natural wool protein, lactobacillus ferment, and honey, and it &quot;replaces depleted proteins in hair and has a molecular weight small enough to penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.&quot; This is according to the press release, but I was informed that there is third-party clinical data to back it up. (<em>Allure</em> wasn&#x27;t able to reach out to an independent chemist to confirm because of the strict embargo.) Ms. Tina recommends that you use the conditioner and the mask in tandem, but the reconstructing mask is only meant to be as needed. (We’re at four steps, but who&#x27;s counting?)</p><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp ioobQA callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJAZndo1EdnoC2Nom4drwUFfnzatKMLQpufSEn4vcYjGSbksbyK6meQTBaRzrsFFY92q47vJjkaqQhMkjPju5N7r8egta7CKR1apQcVV3iKLLn6XpYdj5qXw5uwEkn&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Cécred&quot;,&quot;dangerousHed&quot;:&quot;Cécred Clarifying Shampoo &amp;amp; Salt 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| 4 |
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On line 1603, column 8156 k mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gxIIgT gkccfO">Save this story</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageDisclaimerGrid-gIJgHl dJomLc grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="TextBlockWrapper-bNZsMC kYcAxG StyledTextblock-SJflO eYjtWF disclaimer ArticlePageDisclaimer-jNIoBl irVGmq"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextBlockText-gtrMkY iUEiRd byquhO kQegaj">All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.</p></div></div></div><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>&quot;Let me give you a trim.&quot; This is a phrase that typically strikes fear in a Black woman&#x27;s heart. It takes only one salon appointment gone awry, where you ask for a dusting and get a three-inch haircut instead, to create trim trauma. But on this day, I don&#x27;t think twice and say, &quot;I&#x27;m game if you are.&quot;</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p>The fact that it&#x27;s been only four weeks since my last appointment with the scissors (I typically go every three months) doesn&#x27;t even faze me because the person who is going to cut my split ends is Ms. Tina Knowles. (Yes, <em>the</em> Ms.Tina Knowles.) This woman plays an essential part in creating Beyoncé&#x27;s image, including the various hairstyles she&#x27;s worn over the years. Hell, if I walked out of there with a bob, I would have considered myself blessed and happily changed my name to Bobiana.</p><p>This trim is taking place at Neal Farinah Salon in Brooklyn, where the shades are pulled tight and the <em>Renaissance</em> album is playing on repeat. I&#x27;m here to preview the product lineup for <a href="https://www.allure.com/story/beyonce-teases-hair-care-brand" target="_blank">Cécred</a>, the hair-care line from Beyoncé Knowles-Carter and Tina Knowles. Neal, the man who is responsible for coloring and styling Beyoncé&#x27;s hair, both the strands that grow out of her head and the extensions that are bought at a premium, is in attendance. He refers to her as &quot;sister, friend, boss&quot; at every mention. Grace Ray, the Cécred CEO who came over from Living Proof, is also present, along with Kari Williams, PhD, a hairstylist and head educator for the line. As far as beauty editors…well, there are only two of us (a few others saw the line in the afternoon).</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="u70lqaf"></div></div><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Tina Knowles Hairdresser Person Adult Haircut Accessories Jewelry and Ring" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1600%2Cc_limit/Jessica%2520Cruel%2520-%2520Ce%25CC%2581cred%2520Salon%2520Appointment.jpg" srcSet="https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_120,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 120w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_240,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 240w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_320,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 320w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_640,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 640w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_960,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 960w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1280,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 1280w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1600,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Jessica getting trimmed by Ms. Tina.</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Container-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="5vybj"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="aflhij"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Both of us are at the end of a seven-month trickle of information about this brand. It started in May 2023 with an <a href="https://www.allure.com/story/beyonce-teases-hair-care-brand" target="_blank">Instagram post</a>. In it, Beyoncé poses at a vanity with little sample bottles lined up and her hand in her hair. (<em>Allure</em> can confirm that this image is of Beyoncé&#x27;s natural hair.) Next up, there were the influencer invites to the <em>Renaissance</em> tour concert on Bey&#x27;s birthday in California. (<em>Allure</em> can confirm that no information was shared; it was just a good time.) And finally, on the morning of this event and precipitous trim, the name of the brand is announced: Cécred. (<em>Allure</em> can confirm that the Cé in Cécred is a nod to Beyoncé, similar to the recent <a href="https://www.allure.com/story/beyonce-ce-noir-fragrance-review" target="_blank">perfume launch, Cé Noir</a>.)</p><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Cé Noir&quot;,&quot;dangerousHed&quot;:&quot;Cé Noir Eau de Parfum&quot;,&quot;embedSize&quot;:null,&quot;isFirstProduct&quot;:true,&quot;isSponsored&quot;:false,&quot;offerRetailer&quot;:&quot;Cé 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Noir&quot;,&quot;countryCode&quot;:&quot;US&quot;,&quot;reducedPrice&quot;:&quot;&quot;}],&quot;component&quot;:&quot;unified_product_card&quot;}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="UnifiedProductCardImageWrapper-cWMgfa dnlVsz"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eZJoqb gyMZjJ bkvcCN"><span class="SpanWrapper-umhxW jvZaPI responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><img alt="Cé Noir Eau de Parfum shiny black bottle of perfume on black background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_748%2Cc_limit/Ce%25CC%2581%2520Noir%2520Eau%2520de%2520Parfum.jpg" srcSet="https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_120,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 120w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_240,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 240w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_320,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 320w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_640,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 640w" sizes="100vw"/></picture></span></a></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd hopewQ iqPuHE upc-brandName">Cé Noir</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd goBOJC jndIQb"><p id="upc_65d4b2180736e171bd27d3c2" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd lHVXC lkWhcU">Cé Noir Eau de Parfum</p></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd dHfCc product-offer"><div class="ProductOfferCtaBlock-bduvOV iJvFAB product-offer__cta-block" id="button_label_$160CéNoir"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY" rel="sponsored noopener" target="_blank" aria-labelledby="upc_65d4b2180736e171bd27d3c2 button_label_$160CéNoir" data-buy-button="true" data-offer-retailer="Cé Noir" data-offer-url="https://parfum.beyonce.com/" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ iBgnJK button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$160</span> <p class="price-above-seller-name">Cé Noir</p></span></a></div></div></div></div></div><p>Before even seeing the line, I chatted with Ms. Tina. She explains how she and Beyoncé have been working on this line for six years. It would have happened faster, but like many beauty brand founders, they dealt with shady investment pitches (the brand is fully backed by Beyoncé with no outside investments), several rounds of sample testing to get top-of-the-line technology and performance (there is a patent pending on the technology), building an office with an in-house salon and lab, and interviews to find the right PR firm that would understand their POV as a brand looking to embody inclusivity. It seems as if a hair-care line was always in the long-range plan for Beyoncé, but she was just waiting on the right time.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Beyonc Blonde Hair Person Clothing Dress Adult Formal Wear Face Head Photography and Portrait" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1600%2Cc_limit/SHOT-01_0293_V13_SF.jpeg" srcSet="https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_120,c_limit/SHOT-01_0293_V13_SF.jpeg 120w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_240,c_limit/SHOT-01_0293_V13_SF.jpeg 240w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_320,c_limit/SHOT-01_0293_V13_SF.jpeg 320w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_640,c_limit/SHOT-01_0293_V13_SF.jpeg 640w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_960,c_limit/SHOT-01_0293_V13_SF.jpeg 960w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1280,c_limit/SHOT-01_0293_V13_SF.jpeg 1280w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1600,c_limit/SHOT-01_0293_V13_SF.jpeg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="3t9kdf"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking hide-aside-ad" data-most-popular-id="mod-most-popular-128"><div class="RecircMostPopularHeading-iVzhzt ccaOHq">Most Popular</div><ul class="RecircMostPopularItems-dCAajf 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data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Aliza Kelly</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your April 2024 Monthly Horoscope Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Your April 2024 Monthly Horoscope Is Here" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your April 2024 Monthly Horoscope Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your Cancer Monthly Horoscope for April 2024 Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Your Cancer Monthly Horoscope for April 2024 Is Here" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your Cancer Monthly Horoscope for April 2024 Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw iIDZXi ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="scg1b"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="jg8d6r"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>In a Cécred press release, Beyoncé says. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”</p><div class="Container-bkChBi byNLHx"></div><p>My first impression upon seeing the eight-piece Foundation Collection lined up on the station: &quot;Greige packaging wins again!&quot; But seriously, the vibe is luxury. Each bottle has a custom pebbled surface that&#x27;s meant to mimic the stone of ancient monuments. The formulas inside strike a delicate balance between keratin-infused protein treatments and oil-rich moisturizers. The pitch is all about global rituals of hair care and this ritual is a lengthy one.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Bottle Lotion Cosmetics Perfume and Smoke Pipe" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1600%2Cc_limit/Ce%25CC%2581cred-FOUNDATION-Collection-3.jpg" srcSet="https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_120,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 120w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_240,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 240w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_320,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 320w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_640,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 640w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_960,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 960w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1280,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 1280w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1600,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure><p>First, there&#x27;s the <a data-offer-url="https://cecred.com/products/clarifying-scalp-scrub-shampoo" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/X7niGYieCH8Tk3dtqFecABkymXPuYMxopKvG3iJMnJZTD4bRGyec7sT2GA3mVKsPNCMuJZVnjxcyyVqsVFVSCevruxYrfPWevt3TwDnMsT67pBCyzeZztXJ8JuF2xJBKCyanqGntQtyR8rP5MWVLoS6szMyeN5AWS2cwf&quot;}" href="https://cna.st/affiliate-link/X7niGYieCH8Tk3dtqFecABkymXPuYMxopKvG3iJMnJZTD4bRGyec7sT2GA3mVKsPNCMuJZVnjxcyyVqsVFVSCevruxYrfPWevt3TwDnMsT67pBCyzeZztXJ8JuF2xJBKCyanqGntQtyR8rP5MWVLoS6szMyeN5AWS2cwf" rel="sponsored" target="_blank">Clarifying Shampoo &amp; Scalp Scrub</a> ($38), which contains purple willow bark, tea tree oil, lactic acid, and microcrystalline cellulose beads. Then, the <a data-offer-url="https://cecred.com/products/hydrating-shampoo" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/2QvS63bbj2Qv6TwWV1fefWDm7tx5vSZfGJPDhaTf6SDW2Xff675e4yaPneMhqAU3sfbq4HCPZabZVRt5HQwp3K67h2N5s9ifJhZ3Z8BDJUzvPDPKbAmMiFP4eddmWbzhzV9MPkoviEJCzQjPfV3s&quot;}" href="https://cna.st/affiliate-link/2QvS63bbj2Qv6TwWV1fefWDm7tx5vSZfGJPDhaTf6SDW2Xff675e4yaPneMhqAU3sfbq4HCPZabZVRt5HQwp3K67h2N5s9ifJhZ3Z8BDJUzvPDPKbAmMiFP4eddmWbzhzV9MPkoviEJCzQjPfV3s" rel="sponsored" target="_blank">Hydrating Shampoo</a> ($30) that has <a href="https://www.allure.com/gallery/best-hyaluronic-acid-serum" target="_blank">hyaluronic acid</a> on the ingredient list. These are meant to be used as a double-cleanse. For conditioning, you have two options: the <a data-offer-url="https://cecred.com/products/moisturizing-deep-conditioner" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQZtGQo4ApvckEtkPutAuT1fFDkZHKyMFGyeqQzokPRaw1cRueAqXrSocRpU2XBTHpS3V2VTWXzJM5PB&quot;}" href="https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQZtGQo4ApvckEtkPutAuT1fFDkZHKyMFGyeqQzokPRaw1cRueAqXrSocRpU2XBTHpS3V2VTWXzJM5PB" rel="sponsored" target="_blank">Moisturizing Deep Conditioner</a> ($38) with shea and murumuru butters or the <a data-offer-url="https://cecred.com/products/reconstructing-treatment-mask" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQaUfBqTgAiTtXh5qLq5oDdb1YbXUi3TEFRKz6ymVCUwz2EKWDaQXv1oY4JPfBfhzkVZawauf34yf22y&quot;}" href="https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQaUfBqTgAiTtXh5qLq5oDdb1YbXUi3TEFRKz6ymVCUwz2EKWDaQXv1oY4JPfBfhzkVZawauf34yf22y" rel="sponsored" target="_blank">Reconstructing Treatment Mask</a> ($42). The reconstructor has a patent-pending &quot;bioactive keratin ferment.&quot; This ingredient combines bioactive keratin from natural wool protein, lactobacillus ferment, and honey, and it &quot;replaces depleted proteins in hair and has a molecular weight small enough to penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.&quot; This is according to the press release, but I was informed that there is third-party clinical data to back it up. (<em>Allure</em> wasn&#x27;t able to reach out to an independent chemist to confirm because of the strict embargo.) Ms. Tina recommends that you use the conditioner and the mask in tandem, but the reconstructing mask is only meant to be as needed. 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href="https://cna.st/affiliate-link/PEbHSas7Jt1abnMEziMuMqhgsZUcTJvjmiraRiitYCiDDsf5UgN33CqJ4e2u16E9GV6vTMvk6j91hoJS8VVtQK6YjBzwDDv9y31dvRE7tbMyLrKLmBz2eaaQjU5yVccznWS63YjeU3a9tjxhKAiRPYD5RgmMpiqQFaMzvqnK3GJhG6Bw" rel="sponsored" target="_blank">Fermented Rice &amp; Rose Protein Ritual</a> ($52 for a four-pack), an intense strengthening treatment used every four to six weeks after you shampoo. This ritual involves two steps and a shaker vessel ($20, sold separately). My beauty editor comrade called it a &quot;protein shake for your hair.&quot; You put the Fermented Rice &amp; Rose Protein Powder in water, shake it up, and pour it over your hair. You follow with the Silk Rinse. After this, you use the deep conditioner. Dr. Williams says the multi-layered system is meant to be used as a preventative, maintenance treatment. For example, it was the secret weapon used before bleaching hair on the Renaissance tour. It&#x27;s clear this is an <em>experience</em>. 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upc-brandName">Cécred</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd goBOJC jndIQb"><p id="upc_65d4af8c95347cf5500f68d2" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd lHVXC lkWhcU">Cécred Fermented Rice &amp; Rose Protein Ritual</p></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd dHfCc product-offer"><div class="ProductOfferCtaBlock-bduvOV iJvFAB product-offer__cta-block" id="button_label_$52Cécred"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7c128qszgQ8SRCPqPLYWN1YEaq6xPpqkPBA8ZeBzgJgUpUpcSDYYB3yqvBuJtkhp8GycJ2W9a4uNJZcmJzve19LDyrV35sWqmk7zxAeJvS1pSxTZxY5Lzwtzr5C" rel="sponsored noopener" target="_blank" aria-labelledby="upc_65d4af8c95347cf5500f68d2 button_label_$52Cécred" data-buy-button="true" data-offer-retailer="Cécred" data-offer-url="https://cecred.com/products/fermented-rice-and-rose-protein-ritual" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ iBgnJK button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7c128qszgQ8SRCPqPLYWN1YEaq6xPpqkPBA8ZeBzgJgUpUpcSDYYB3yqvBuJtkhp8GycJ2W9a4uNJZcmJzve19LDyrV35sWqmk7zxAeJvS1pSxTZxY5Lzwtzr5C&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$52</span> <p class="price-above-seller-name">Cécred</p></span></a></div></div></div></div></div><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Bottle and Lotion" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_1600%2Cc_limit/Ce%25CC%2581cred_-RICE-+-ROSE-RITUAL.jpg" srcSet="https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_120,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 120w, https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_240,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 240w, https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_320,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 320w, https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_640,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 640w, https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_960,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 960w, https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_1280,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 1280w, https://media.allure.com/photos/65d3d799114f778e1bdaab78/master/w_1600,c_limit/Ce%CC%81cred_-RICE-+-ROSE-RITUAL.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="4vnjsg"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking hide-aside-ad" data-most-popular-id="mod-most-popular-129"><div class="RecircMostPopularHeading-iVzhzt ccaOHq">Most Popular</div><ul class="RecircMostPopularItems-dCAajf hURCqT"><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Each Zodiac Sign&amp;#39;s Unique Personality Traits&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Each Zodiac Sign&#x27;s Unique Personality Traits" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/5a6f8091ca1896741a1011fb/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Each Zodiac Sign&#39;s Unique Personality Traits</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Aliza Kelly</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your April 2024 Monthly Horoscope Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Your April 2024 Monthly Horoscope Is Here" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/story/april-2024-horoscope#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your April 2024 Monthly Horoscope Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your Cancer Monthly Horoscope for April 2024 Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" 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https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Your Cancer Monthly Horoscope for April 2024 Is Here" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/63d73865e52d6e280ba90347/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your Cancer Monthly Horoscope for April 2024 Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw iIDZXi ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="qg1qfn"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="31orxd"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>The final two products are stylers: the <a data-offer-url="https://cecred.com/products/moisture-sealing-lotion" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/474N76DNT3n1oqnvT6sxPnSVhneQNqfPaLzMYo59GKrgsGFpqbyhjZMJkrzDqr3oYh44qSrjiBTUDv8UbA9UrvYBa4oVcaVhfsATq6U5cpbh3skz8pWLryBZKh4juNoG9tRinEbnnyDopY4XcC7uuDG5Ci6h&quot;}" href="https://cna.st/affiliate-link/474N76DNT3n1oqnvT6sxPnSVhneQNqfPaLzMYo59GKrgsGFpqbyhjZMJkrzDqr3oYh44qSrjiBTUDv8UbA9UrvYBa4oVcaVhfsATq6U5cpbh3skz8pWLryBZKh4juNoG9tRinEbnnyDopY4XcC7uuDG5Ci6h" rel="sponsored" target="_blank">Moisture Sealing Lotion</a> ($38), a leave-in with light hold, and the <a data-offer-url="https://cecred.com/products/nourishing-hair-oil" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/UWxN5ZEu9McqmoV7ei3x8ZdbgJed5qMYEScgtg63LFtoenN2Pq6xstygehfo4Y7M7uYtsaKmnBJ1cdnLvUPDgoJHehMxWgqNy2SQqLRveVfCkp2tcVzGp934dBi26WH1SYDpkQZRf7i7RgQ3miSyGh&quot;}" href="https://cna.st/affiliate-link/UWxN5ZEu9McqmoV7ei3x8ZdbgJed5qMYEScgtg63LFtoenN2Pq6xstygehfo4Y7M7uYtsaKmnBJ1cdnLvUPDgoJHehMxWgqNy2SQqLRveVfCkp2tcVzGp934dBi26WH1SYDpkQZRf7i7RgQ3miSyGh" rel="sponsored" target="_blank">Nourishing Hair Oil</a> ($44) made with baobab, olive, castor, coconut, almond, moringa, and other oils. The entire collection has a warm, earthy Temple Oud scent that’s not overpowering. It&#x27;s a great contrast to all the fruit-forward natural hair collections out there.</p><div class="GridWrapper-cAzTTK fnZLGI grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp ioobQA callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7dfntEa4z1eSM7kebsuuyxMitvNDJt3PpefWB78iFjSoxbb4KQVTAy8DwQJyujdzhSQJK6ifduKEkU1qx2WZ7WqmxJ5EF8EWh8VDu6vmG6HmnpicjRtVtqKaYvA&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Cécred&quot;,&quot;dangerousHed&quot;:&quot;Cécred Moisture Sealing Lotion&quot;,&quot;embedSize&quot;:null,&quot;isFirstProduct&quot;:false,&quot;isSponsored&quot;:false,&quot;offerRetailer&quot;:&quot;Cécred&quot;,&quot;offerUrl&quot;:&quot;https://cecred.com/products/moisture-sealing-lotion&quot;,&quot;contentType&quot;:&quot;product&quot;,&quot;productId&quot;:&quot;65d4b03c5d2b231e0c7de9e3&quot;,&quot;showOfferUrl&quot;:false,&quot;showPriceOnButton&quot;:true,&quot;showAffiliateDisclaimerOnFirstProduct&quot;:false,&quot;dangerousCredit&quot;:null,&quot;showLocalisedOffers&quot;:false,&quot;isUpcEnabled&quot;:true,&quot;index&quot;:10,&quot;hasAffiliateLinkDisabled&quot;:false,&quot;id&quot;:&quot;65d4b03c5d2b231e0c7de9e3&quot;,&quot;brand&quot;:{&quot;name&quot;:&quot;Cécred&quot;},&quot;offers&quot;:[{&quot;offerUrl&quot;:&quot;https://cecred.com/products/moisture-sealing-lotion&quot;,&quot;price&quot;:&quot;$38&quot;,&quot;currency&quot;:&quot;USD&quot;,&quot;purchaseUri&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7dfntEa4z1eSM7kebsuuyxMitvNDJt3PpefWB78iFjSoxbb4KQVTAy8DwQJyujdzhSQJK6ifduKEkU1qx2WZ7WqmxJ5EF8EWh8VDu6vmG6HmnpicjRtVtqKaYvA&quot;,&quot;sellerName&quot;:&quot;Cécred&quot;,&quot;countryCode&quot;:&quot;US&quot;,&quot;reducedPrice&quot;:&quot;&quot;}],&quot;component&quot;:&quot;unified_product_card&quot;}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="UnifiedProductCardImageWrapper-cWMgfa dnlVsz"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7dfntEa4z1eSM7kebsuuyxMitvNDJt3PpefWB78iFjSoxbb4KQVTAy8DwQJyujdzhSQJK6ifduKEkU1qx2WZ7WqmxJ5EF8EWh8VDu6vmG6HmnpicjRtVtqKaYvA" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eZJoqb gyMZjJ bkvcCN"><span class="SpanWrapper-umhxW jvZaPI responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><img alt="Cécred Moisture Sealing Lotion gray bottle with sphere cap on gray background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d4b089ae6f95333396421d/3:4/w_748%2Cc_limit/Ce%25CC%2581cred%2520Moisture%2520Sealing%2520Lotion.jpg" srcSet="https://media.allure.com/photos/65d4b089ae6f95333396421d/3:4/w_120,c_limit/Ce%CC%81cred%20Moisture%20Sealing%20Lotion.jpg 120w, https://media.allure.com/photos/65d4b089ae6f95333396421d/3:4/w_240,c_limit/Ce%CC%81cred%20Moisture%20Sealing%20Lotion.jpg 240w, https://media.allure.com/photos/65d4b089ae6f95333396421d/3:4/w_320,c_limit/Ce%CC%81cred%20Moisture%20Sealing%20Lotion.jpg 320w, https://media.allure.com/photos/65d4b089ae6f95333396421d/3:4/w_640,c_limit/Ce%CC%81cred%20Moisture%20Sealing%20Lotion.jpg 640w" sizes="100vw"/></picture></span></a></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd hopewQ iqPuHE upc-brandName">Cécred</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd goBOJC jndIQb"><p id="upc_65d4b03c5d2b231e0c7de9e3" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd lHVXC lkWhcU">Cécred Moisture Sealing Lotion</p></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd dHfCc product-offer"><div class="ProductOfferCtaBlock-bduvOV iJvFAB product-offer__cta-block" id="button_label_$38Cécred"><a hre |
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Info
On line 1603, column 8156 k mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gxIIgT gkccfO">Save this story</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageDisclaimerGrid-gIJgHl dJomLc grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="TextBlockWrapper-bNZsMC kYcAxG StyledTextblock-SJflO eYjtWF disclaimer ArticlePageDisclaimer-jNIoBl irVGmq"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextBlockText-gtrMkY iUEiRd byquhO kQegaj">All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.</p></div></div></div><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>&quot;Let me give you a trim.&quot; This is a phrase that typically strikes fear in a Black woman&#x27;s heart. It takes only one salon appointment gone awry, where you ask for a dusting and get a three-inch haircut instead, to create trim trauma. But on this day, I don&#x27;t think twice and say, &quot;I&#x27;m game if you are.&quot;</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p>The fact that it&#x27;s been only four weeks since my last appointment with the scissors (I typically go every three months) doesn&#x27;t even faze me because the person who is going to cut my split ends is Ms. Tina Knowles. (Yes, <em>the</em> Ms.Tina Knowles.) This woman plays an essential part in creating Beyoncé&#x27;s image, including the various hairstyles she&#x27;s worn over the years. Hell, if I walked out of there with a bob, I would have considered myself blessed and happily changed my name to Bobiana.</p><p>This trim is taking place at Neal Farinah Salon in Brooklyn, where the shades are pulled tight and the <em>Renaissance</em> album is playing on repeat. I&#x27;m here to preview the product lineup for <a href="https://www.allure.com/story/beyonce-teases-hair-care-brand" target="_blank">Cécred</a>, the hair-care line from Beyoncé Knowles-Carter and Tina Knowles. Neal, the man who is responsible for coloring and styling Beyoncé&#x27;s hair, both the strands that grow out of her head and the extensions that are bought at a premium, is in attendance. He refers to her as &quot;sister, friend, boss&quot; at every mention. Grace Ray, the Cécred CEO who came over from Living Proof, is also present, along with Kari Williams, PhD, a hairstylist and head educator for the line. As far as beauty editors…well, there are only two of us (a few others saw the line in the afternoon).</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="u70lqaf"></div></div><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Tina Knowles Hairdresser Person Adult Haircut Accessories Jewelry and Ring" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1600%2Cc_limit/Jessica%2520Cruel%2520-%2520Ce%25CC%2581cred%2520Salon%2520Appointment.jpg" srcSet="https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_120,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 120w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_240,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 240w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_320,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 320w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_640,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 640w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_960,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 960w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1280,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 1280w, https://media.allure.com/photos/65d3ec071937f33269b0bc84/master/w_1600,c_limit/Jessica%20Cruel%20-%20Ce%CC%81cred%20Salon%20Appointment.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Jessica getting trimmed by Ms. Tina.</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Container-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="5vybj"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="aflhij"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Both of us are at the end of a seven-month trickle of information about this brand. It started in May 2023 with an <a href="https://www.allure.com/story/beyonce-teases-hair-care-brand" target="_blank">Instagram post</a>. In it, Beyoncé poses at a vanity with little sample bottles lined up and her hand in her hair. (<em>Allure</em> can confirm that this image is of Beyoncé&#x27;s natural hair.) Next up, there were the influencer invites to the <em>Renaissance</em> tour concert on Bey&#x27;s birthday in California. (<em>Allure</em> can confirm that no information was shared; it was just a good time.) And finally, on the morning of this event and precipitous trim, the name of the brand is announced: Cécred. (<em>Allure</em> can confirm that the Cé in Cécred is a nod to Beyoncé, similar to the recent <a href="https://www.allure.com/story/beyonce-ce-noir-fragrance-review" target="_blank">perfume launch, Cé Noir</a>.)</p><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{&quot;ctaHref&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY&quot;,&quot;dangerousDek&quot;:&quot;&quot;,&quot;productBrand&quot;:&quot;Cé Noir&quot;,&quot;dangerousHed&quot;:&quot;Cé Noir Eau de Parfum&quot;,&quot;embedSize&quot;:null,&quot;isFirstProduct&quot;:true,&quot;isSponsored&quot;:false,&quot;offerRetailer&quot;:&quot;Cé 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Noir&quot;,&quot;countryCode&quot;:&quot;US&quot;,&quot;reducedPrice&quot;:&quot;&quot;}],&quot;component&quot;:&quot;unified_product_card&quot;}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="UnifiedProductCardImageWrapper-cWMgfa dnlVsz"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eZJoqb gyMZjJ bkvcCN"><span class="SpanWrapper-umhxW jvZaPI responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><img alt="Cé Noir Eau de Parfum shiny black bottle of perfume on black background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_748%2Cc_limit/Ce%25CC%2581%2520Noir%2520Eau%2520de%2520Parfum.jpg" srcSet="https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_120,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 120w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_240,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 240w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_320,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 320w, https://media.allure.com/photos/65d4b284ae6f95333396421f/3:4/w_640,c_limit/Ce%CC%81%20Noir%20Eau%20de%20Parfum.jpg 640w" sizes="100vw"/></picture></span></a></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd hopewQ iqPuHE upc-brandName">Cé Noir</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd goBOJC jndIQb"><p id="upc_65d4b2180736e171bd27d3c2" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd lHVXC lkWhcU">Cé Noir Eau de Parfum</p></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd dHfCc product-offer"><div class="ProductOfferCtaBlock-bduvOV iJvFAB product-offer__cta-block" id="button_label_$160CéNoir"><a href="https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY" rel="sponsored noopener" target="_blank" aria-labelledby="upc_65d4b2180736e171bd27d3c2 button_label_$160CéNoir" data-buy-button="true" data-offer-retailer="Cé Noir" data-offer-url="https://parfum.beyonce.com/" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ iBgnJK button button--primary-pair product-offer__buy-button" data-event-click="{&quot;element&quot;:&quot;Button&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8CviJB7wpb2LeWp8DNL9wC3c3CNqioKdApF8xd9AC7xaNqBfSXiCRGxQSAZawGqCVVsXpA4YbZ5udbkRRacJ8PE967cSfTsXL2nAZLXDGNaXSxhw8BnV5tdUmbo7RUWBY&quot;}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$160</span> <p class="price-above-seller-name">Cé Noir</p></span></a></div></div></div></div></div><p>Before even seeing the line, I chatted with Ms. Tina. She explains how she and Beyoncé have been working on this line for six years. It would have happened faster, but like many beauty brand founders, they dealt with shady investment pitches (the brand is fully backed by Beyoncé with no outside investments), several rounds of sample testing to get top-of-the-line technology and performance (there is a patent pending on the technology), building an office with an in-house salon and lab, and interviews to find the right PR firm that would understand their POV as a brand looking to embody inclusivity. It seems as if a hair-care line was always in the long-range plan for Beyoncé, but she was just waiting on the right time.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Beyonc Blonde Hair Person Clothing Dress Adult Formal Wear Face Head Photography and Portrait" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1600%2Cc_limit/SHOT-01_0293_V13_SF.jpeg" srcSet="https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_120,c_limit/SHOT-01_0293_V13_SF.jpeg 120w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_240,c_limit/SHOT-01_0293_V13_SF.jpeg 240w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_320,c_limit/SHOT-01_0293_V13_SF.jpeg 320w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_640,c_limit/SHOT-01_0293_V13_SF.jpeg 640w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_960,c_limit/SHOT-01_0293_V13_SF.jpeg 960w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1280,c_limit/SHOT-01_0293_V13_SF.jpeg 1280w, https://media.allure.com/photos/65d495ab81d63f85bf13cddb/master/w_1600,c_limit/SHOT-01_0293_V13_SF.jpeg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="3t9kdf"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking hide-aside-ad" data-most-popular-id="mod-most-popular-128"><div class="RecircMostPopularHeading-iVzhzt ccaOHq">Most Popular</div><ul class="RecircMostPopularItems-dCAajf hURCqT"><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Each Zodiac Sign&amp;#39;s Unique Personality Traits&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/zodiac-sign-personality-traits-dates#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE 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data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Aliza Kelly</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw 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data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/63d7386c7579da8c9d51324b/1:1/w_320,h_705,c_limit/undefined 320w, 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data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your April 2024 Monthly Horoscope Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff ejHcgM summary-item summary-item--has-border summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw kEJfjU" data-item="{&quot;dangerousHed&quot;:&quot;Your Cancer Monthly Horoscope for April 2024 Is Here&quot;,&quot;contentType&quot;:&quot;venue&quot;,&quot;hotelLink&quot;:&quot;https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1&quot;,&quot;layout&quot;:&quot;GridFourColumns&quot;}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq 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summary-item__content"><div class="RubricWrapper-dKmCNX iGbRce rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/cancer-monthly-horoscope-april-2024#intcid=_allure-article-right-rail_4ff441fe-7295-479a-9cd0-5ba0a62205e7_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ntTAT summary-item__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Your Cancer Monthly Horoscope for April 2024 Is Here</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY blESjA summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk irTIfE bylines"><p class="BylineWrapper-jWHrLH evCblg byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBaU byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd jdtvpC gnILss byline__preamble">By </span>Sophie Saint Thomas</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw iIDZXi ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="scg1b"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="jg8d6r"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau bjczjj grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa ftPVTv body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>In a Cécred press release, Beyoncé says. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”</p><div class="Container-bkChBi byNLHx"></div><p>My first impression upon seeing the eight-piece Foundation Collection lined up on the station: &quot;Greige packaging wins again!&quot; But seriously, the vibe is luxury. Each bottle has a custom pebbled surface that&#x27;s meant to mimic the stone of ancient monuments. The formulas inside strike a delicate balance between keratin-infused protein treatments and oil-rich moisturizers. The pitch is all about global rituals of hair care and this ritual is a lengthy one.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Image may contain Bottle Lotion Cosmetics Perfume and Smoke Pipe" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1600%2Cc_limit/Ce%25CC%2581cred-FOUNDATION-Collection-3.jpg" srcSet="https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_120,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 120w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_240,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 240w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_320,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 320w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_640,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 640w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_960,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 960w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1280,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 1280w, https://media.allure.com/photos/65d3d5f8681c898c2ba9830a/master/w_1600,c_limit/Ce%CC%81cred-FOUNDATION-Collection-3.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE bZjcLG caption AssetEmbedCaption-fNQBPI hzSPwi asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionText-bHjzlu iUEiRd lHVXC iXWezO caption__text"><p>Courtesy of Cécred</p> </span></div></figure><p>First, there&#x27;s the <a data-offer-url="https://cecred.com/products/clarifying-scalp-scrub-shampoo" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/X7niGYieCH8Tk3dtqFecABkymXPuYMxopKvG3iJMnJZTD4bRGyec7sT2GA3mVKsPNCMuJZVnjxcyyVqsVFVSCevruxYrfPWevt3TwDnMsT67pBCyzeZztXJ8JuF2xJBKCyanqGntQtyR8rP5MWVLoS6szMyeN5AWS2cwf&quot;}" href="https://cna.st/affiliate-link/X7niGYieCH8Tk3dtqFecABkymXPuYMxopKvG3iJMnJZTD4bRGyec7sT2GA3mVKsPNCMuJZVnjxcyyVqsVFVSCevruxYrfPWevt3TwDnMsT67pBCyzeZztXJ8JuF2xJBKCyanqGntQtyR8rP5MWVLoS6szMyeN5AWS2cwf" rel="sponsored" target="_blank">Clarifying Shampoo &amp; Scalp Scrub</a> ($38), which contains purple willow bark, tea tree oil, lactic acid, and microcrystalline cellulose beads. Then, the <a data-offer-url="https://cecred.com/products/hydrating-shampoo" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/2QvS63bbj2Qv6TwWV1fefWDm7tx5vSZfGJPDhaTf6SDW2Xff675e4yaPneMhqAU3sfbq4HCPZabZVRt5HQwp3K67h2N5s9ifJhZ3Z8BDJUzvPDPKbAmMiFP4eddmWbzhzV9MPkoviEJCzQjPfV3s&quot;}" href="https://cna.st/affiliate-link/2QvS63bbj2Qv6TwWV1fefWDm7tx5vSZfGJPDhaTf6SDW2Xff675e4yaPneMhqAU3sfbq4HCPZabZVRt5HQwp3K67h2N5s9ifJhZ3Z8BDJUzvPDPKbAmMiFP4eddmWbzhzV9MPkoviEJCzQjPfV3s" rel="sponsored" target="_blank">Hydrating Shampoo</a> ($30) that has <a href="https://www.allure.com/gallery/best-hyaluronic-acid-serum" target="_blank">hyaluronic acid</a> on the ingredient list. These are meant to be used as a double-cleanse. For conditioning, you have two options: the <a data-offer-url="https://cecred.com/products/moisturizing-deep-conditioner" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQZtGQo4ApvckEtkPutAuT1fFDkZHKyMFGyeqQzokPRaw1cRueAqXrSocRpU2XBTHpS3V2VTWXzJM5PB&quot;}" href="https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQZtGQo4ApvckEtkPutAuT1fFDkZHKyMFGyeqQzokPRaw1cRueAqXrSocRpU2XBTHpS3V2VTWXzJM5PB" rel="sponsored" target="_blank">Moisturizing Deep Conditioner</a> ($38) with shea and murumuru butters or the <a data-offer-url="https://cecred.com/products/reconstructing-treatment-mask" class="external-link" data-event-click="{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQaUfBqTgAiTtXh5qLq5oDdb1YbXUi3TEFRKz6ymVCUwz2EKWDaQXv1oY4JPfBfhzkVZawauf34yf22y&quot;}" href="https://cna.st/affiliate-link/7pktVSmKrEAr78ProjHgEQjbABWfBjMoQQmh7WJ5Fo7uA5SUFVhEr8ogFmC3q765ALLgwjFgN4YGB5itKBXuqQaUfBqTgAiTtXh5qLq5oDdb1YbXUi3TEFRKz6ymVCUwz2EKWDaQXv1oY4JPfBfhzkVZawauf34yf22y" rel="sponsored" target="_blank">Reconstructing Treatment Mask</a> ($42). The reconstructor has a patent-pending &quot;bioactive keratin ferment.&quot; This ingredient combines bioactive keratin from natural wool protein, lactobacillus ferment, and honey, and it &quot;replaces depleted proteins in hair and has a molecular weight small enough to penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.&quot; This is according to the press release, but I was informed that there is third-party clinical data to back it up. (<em>Allure</em> wasn&#x27;t able to reach out to an independent chemist to confirm because of the strict embargo.) Ms. Tina recommends that you use the conditioner and the mask in tandem, but the reconstructing mask is only meant to be as needed. 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