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101	Info The first occurrence of ID menu-item-1583 was here. On line 195, column 36018 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-performance-marketing-and-advertising-law/publishers/"><span class="menu-item-text">Publishers</span></a></li><li id="menu-item-1583" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
102	Error Duplicate ID menu-item-1611. On line 195, column 48004 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/spam-law-compliance-litigation-defense/"><span class="menu-item-text">SPAM Law Compliance and Litigation Defense</span></a></li><li id="menu-item-1611" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
103	Info The first occurrence of ID menu-item-1611 was here. On line 195, column 36300 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/spam-law-compliance-litigation-defense/"><span class="menu-item-text">SPAM Law Compliance and Litigation Defense</span></a></li><li id="menu-item-1611" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
104	Error Duplicate ID menu-item-1582. On line 195, column 48292 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/telecommunications-and-mobile-marketing-law/"><span class="menu-item-text">Telecommunications and Mobile Marketing Law</span></a></li><li id="menu-item-1582" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
105	Info The first occurrence of ID menu-item-1582 was here. On line 195, column 36588 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/telecommunications-and-mobile-marketing-law/"><span class="menu-item-text">Telecommunications and Mobile Marketing Law</span></a></li><li id="menu-item-1582" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
106	Error Duplicate ID menu-item-4813. On line 195, column 48611 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/nutraceutical-and-dietary-supplement-advertising-compliance/"><span class="menu-item-text">Nutraceutical and Dietary Supplement Advertising Compliance</span></a></li><li id="menu-item-4813" class="menu-item menu-item-type-custom menu-item-object-custom"><a hre
107	Info The first occurrence of ID menu-item-4813 was here. On line 195, column 36907 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/nutraceutical-and-dietary-supplement-advertising-compliance/"><span class="menu-item-text">Nutraceutical and Dietary Supplement Advertising Compliance</span></a></li><li id="menu-item-4813" class="menu-item menu-item-type-custom menu-item-object-custom"><a hre
108	Error Duplicate ID menu-item-1610. On line 195, column 48993 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
109	Info The first occurrence of ID menu-item-1610 was here. On line 195, column 37289 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
110	Error Duplicate ID menu-item-4818. On line 195, column 49302 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/sweepstakes-and-promotions-law/"><span class="menu-item-text">Sweepstakes and Promotions Law</span></a></li></ul></li><li id="menu-item-4818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children pp-has-submenu"><div c
111	Info The first occurrence of ID menu-item-4818 was here. On line 195, column 37598 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/sweepstakes-and-promotions-law/"><span class="menu-item-text">Sweepstakes and Promotions Law</span></a></li></ul></li><li id="menu-item-4818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children pp-has-submenu"><div c
112	Error Duplicate ID menu-item-1593. On line 195, column 49720 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
113	Info The first occurrence of ID menu-item-1593 was here. On line 195, column 38016 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
114	Error Duplicate ID menu-item-1615. On line 195, column 50010 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
115	Info The first occurrence of ID menu-item-1615 was here. On line 195, column 38306 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
116	Error Duplicate ID menu-item-4819. On line 195, column 50292 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
117	Info The first occurrence of ID menu-item-4819 was here. On line 195, column 38588 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
118	Error Duplicate ID menu-item-1609. On line 195, column 50558 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
119	Info The first occurrence of ID menu-item-1609 was here. On line 195, column 38854 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
120	Error Duplicate ID menu-item-4910. On line 195, column 50803 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
121	Info The first occurrence of ID menu-item-4910 was here. On line 195, column 39099 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
122	Error Duplicate ID menu-item-4812. On line 195, column 51038 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
123	Info The first occurrence of ID menu-item-4812 was here. On line 195, column 39334 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
124	Error Duplicate ID menu-item-1616. On line 195, column 51448 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
125	Info The first occurrence of ID menu-item-1616 was here. On line 195, column 39744 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
126	Error Duplicate ID menu-item-1590. On line 195, column 51920 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
127	Info The first occurrence of ID menu-item-1590 was here. On line 195, column 40216 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
128	Error Duplicate ID menu-item-1621. On line 195, column 52223 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
129	Info The first occurrence of ID menu-item-1621 was here. On line 195, column 40519 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
130	Error Duplicate ID menu-item-1629. On line 195, column 52476 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
131	Info The first occurrence of ID menu-item-1629 was here. On line 195, column 40772 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
132	Error Duplicate ID menu-item-1607. On line 195, column 52737 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/terms-and-conditions/"><span class="menu-item-text">Terms and Conditions</span></a></li><li id="menu-item-1607" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
133	Info The first occurrence of ID menu-item-1607 was here. On line 195, column 41033 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/terms-and-conditions/"><span class="menu-item-text">Terms and Conditions</span></a></li><li id="menu-item-1607" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
134	Error Duplicate ID menu-item-1591. On line 195, column 53114 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/trade-secret-agreements-confidentiality-non-compete-social-media-policies/"><span class="menu-item-text">Trade Secret Litigation and Confidentiality Agreements</span></a></li></ul></li><li id="menu-item-1591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
135	Info The first occurrence of ID menu-item-1591 was here. On line 195, column 41410 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/trade-secret-agreements-confidentiality-non-compete-social-media-policies/"><span class="menu-item-text">Trade Secret Litigation and Confidentiality Agreements</span></a></li></ul></li><li id="menu-item-1591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
136	Error Duplicate ID menu-item-1596. On line 195, column 53580 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Online Intellectual Property Law<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Online Intellectual Property Law: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1596" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
137	Info The first occurrence of ID menu-item-1596 was here. On line 195, column 41876 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Online Intellectual Property Law<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Online Intellectual Property Law: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1596" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
138	Error Duplicate ID menu-item-1600. On line 195, column 53878 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-copyright-registration-and-infringement/"><span class="menu-item-text">Internet Copyright Registration and Infringement</span></a></li><li id="menu-item-1600" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
139	Info The first occurrence of ID menu-item-1600 was here. On line 195, column 42174 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-copyright-registration-and-infringement/"><span class="menu-item-text">Internet Copyright Registration and Infringement</span></a></li><li id="menu-item-1600" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
140	Error Duplicate ID menu-item-1626. On line 195, column 54209 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/internet-trademark-registration-and-infringement/"><span class="menu-item-text">Internet Trademark Registration and Infringement</span></a></li><li id="menu-item-1626" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
141	Info The first occurrence of ID menu-item-1626 was here. On line 195, column 42505 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/internet-trademark-registration-and-infringement/"><span class="menu-item-text">Internet Trademark Registration and Infringement</span></a></li><li id="menu-item-1626" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
142	Error Duplicate ID menu-item-1618. On line 195, column 54520 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/dmca-notices-and-counter-notification-letters/"><span class="menu-item-text">DMCA Notices and Counter-Notification Letters</span></a></li><li id="menu-item-1618" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
143	Info The first occurrence of ID menu-item-1618 was here. On line 195, column 42816 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/dmca-notices-and-counter-notification-letters/"><span class="menu-item-text">DMCA Notices and Counter-Notification Letters</span></a></li><li id="menu-item-1618" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
144	Error Duplicate ID sidebar-menu. On line 195, column 60014 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/domain-names-disputes-cybersquatting/"><span class="menu-item-text">Domain Name Disputes (Cybersquatting)</span></a></li></ul></li></ul></nav></div></div></div></div></div></div></div></aside></div><div class="fl-col-group fl-node-5befb76368e3e" data-node="5befb76368e3e"><div class="fl-col fl-node-5befb76368e7d" data-node="5befb76368e7d"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-html fl-node-5befb763690ea" data-node="5befb763690ea"><div class="fl-module-content fl-node-content"><div class="fl-html"> Posted in <a href="https://www.hinchnewman.com/featured-internet-law-blog-posts/" rel="tag" class="featured-internet-law-blog-posts">Featured Posts</a>, <a href="https://www.hinchnewman.com/intellectual-property-ip/" rel="tag" class="intellectual-property-ip">Intellectual Property (IP)</a>, <a href="https://www.hinchnewman.com/internet-law/" rel="tag" class="internet-law">Internet Law</a>, <a href="https://www.hinchnewman.com/litigation/" rel="tag" class="litigation">Litigation</a>, <a href="https://www.hinchnewman.com/press/" rel="tag" class="press">Press</a></div></div></div><div class="fl-module fl-module-separator fl-node-5befb76368fb3" data-node="5befb76368fb3"><div class="fl-module-content fl-node-content"><div class="fl-separator"></div></div></div><div id="prevNext" class="fl-module fl-module-fl-post-navigation fl-node-5befb7636906e" data-node="5befb7636906e"><div class="fl-module-content fl-node-content"><nav class="navigation post-navigation" aria-label="Posts"><h2 class="screen-reader-text">Posts navigation</h2><div class="nav-links"><div class="nav-previous"><a href="https://www.hinchnewman.com/internet-law-blog/2015/01/buried-terms-do-not-create-proper-notice-of-browsewrap-agreement/" rel="prev">&larr; 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}" onblur="if (this.value === '') this.value='Search';" /></form></div></div></div></div><aside class="fl-module fl-module-heading fl-node-5e9f16dc5d06d fl-visible-medium fl-visible-mobile" data-node="5e9f16dc5d06d"><div class="fl-module-content fl-node-content"><h3 class="fl-heading"> <span class="fl-heading-text"><strong>Areas of Concentration</strong><hr></span></h3></div></aside><div id="sidebar-menu" class="fl-module fl-module-pp-advanced-menu fl-node-5e9f16dc5d06e fl-visible-medium fl-visible-mobile" data-node="5e9f16dc5d06e"><div c
145	Info The first occurrence of ID sidebar-menu was here. On line 195, column 31777 ect-page"><a href="https://www.hinchnewman.com/contact-us/"><span class="menu-item-text">Contact</span></a></li></ul></nav></div></div></header></div></div></div></div></div></div></header><div class="uabb-js-breakpoint" style="display: none;"></div><div id="fl-main-content" class="fl-page-content" itemprop="mainContentOfPage" role="main"><div class="fl-builder-content fl-builder-content-4385 fl-builder-global-templates-locked" data-post-id="4385"><div class="fl-row fl-row-full-width fl-row-bg-uabb_gradient fl-node-5bf1fac225877 fl-row-default-height fl-row-align-center" data-node="5bf1fac225877"><div class="fl-row-content-wrap"><div class="uabb-row-separator uabb-top-row-separator" ></div><div class="fl-row-content fl-row-fixed-width fl-node-content"><div class="fl-col-group fl-node-5bf1fac2257a0" data-node="5bf1fac2257a0"><div class="fl-col fl-node-5bf1fac2257ea" data-node="5bf1fac2257ea"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-5d692aae1331c" data-node="5d692aae1331c"><div class="fl-module-content fl-node-content"><h1 class="fl-heading"> <span class="fl-heading-text">Hinch Newman Wins eCommerce Traffic Patent Fight for Top Affiliate Network</span></h1></div></div></div></div></div></div></div></div><div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-5befb76368df6 fl-row-default-height fl-row-align-center fl-row-bg-fixed" data-node="5befb76368df6"><div class="fl-row-content-wrap"><div class="uabb-row-separator uabb-top-row-separator" ></div><div class="fl-row-content fl-row-fixed-width fl-node-content"><div class="fl-col-group fl-node-5bf308276a41b" data-node="5bf308276a41b"><div class="fl-col fl-node-5bf308276a712" data-node="5bf308276a712"><div class="fl-col-content fl-node-content"><article class="fl-module fl-module-fl-post-content fl-node-5bf1fb7bb05fd" data-node="5bf1fb7bb05fd"><div class="fl-module-content fl-node-content"><p>As reported in <a href="http://www.law360.com/ip/articles/620980/e-commerce-traffic-patent-invalid-under-alice-judge-rules">Law360</a> (February 11, 2015), the United States District Court, Central District of California granted Clickbooth.com’s Motion for Judgment on the Pleadings, ruling that the claims asserted by Essociate, Inc.&#8217;s Internet based affiliate pooling patent are patent ineligible under 35 U.S.C. § 101 and are therefore invalid.  A copy of the motion can be seen, <a href="https://hinchprod.wpenginepowered.com/wp-content/uploads/2015/02/Memorandum-of-Points-and-Authorities-in-Support-of-Motion-for-Judgment-o-.pdf">here</a>.</p><p>Title 35 of the U.S. Code Section 101 is a section of federal patent law pertaining to what is eligible for patent protection.  The decision comes following the 2014 United States Supreme Court decision issued in <i>Alice v. CLS Bank</i> and the subsequent line of software patent infringement cases.</p><p>Essociate sued Clickbooth on December 3, 2013, accusing Clickbooth of infringing its eCommerce patent that allowed online merchants to track user traffic from websites that were not part of the seller&#8217;s affiliate system.  The lawsuit was another in a slew of patent infringement actions filed by Essociate against numerous affiliate networks dating back to 2009.</p><p>Hinch Newman filed counterclaims on behalf of Clickbooth contending that it did not infringe the patent and that the patent is otherwise invalid.  In addition, Clickbooth filed a petition for <i>inter partes</i> review in the U.S. Patent and Trademark Office challenging all of the patent claims asserted by Essociate.</p><p>According to the court’s order, the Essociate patent generally describes steps for how a merchant can gain access to customers from a referring entity without having to compete with other merchants for those same customers.  This process allows a merchant to avoid, or at least reduce, competition while also allowing it to still track which and how many customers the referring entity directs to the merchant.</p><p>In granting the motion, U.S. District Court Judge James V. Selna noted that “mathematical algorithms, including those executed on a generic computer, are abstract ideas.”  Judge Selna rejected Essociate’s contentions and agreed with Clickbooth’s argument that the steps simply embody the fundamental economic practice of receiving and tracking referrals from referral sources, and providing incentives to those referral sources, both concepts that involve the mere formation of economic relations.</p><p>The court next considered Clickbooth’s argument that Essociate’s patent claims do nothing more than seek to limit the use of the abstract idea of receiving and tracking referrals from referral sources to the technological environment of an existing affiliate system.  Hinch Newman asserted in the motion that aspects of the patent “do no more than require a generic computer to perform generic computer functions.”</p><p>Implementing an abstract idea on a generic computer is not patentable.  Hinch Newman argued that the patent claims add no inventive concept to the most routine functions of a computer and are directed to the abstract idea of “receiving and tracking referrals from referral sources.&#8221;</p><p>The court agreed, stating that “the claims list steps to configure an existing affiliate system to receive referrals from a new source, assign unique identification codes to webmasters in this new source, receive requests for access to merchant URLs, correlate the identification codes of the affiliate system and the webmaster using a tool like a lookup table, and then generate a URL for the merchant.  These claimed steps do not improve the functioning of the computer or the Internet, but only ‘amount to electronic bookkeeping.’”</p><p>Hinch Newman sought more than a ruling of non-infringement, which would have allowed Essociate to continue pursuing other affiliate networks.  Rather, the firm was able to quickly obtain a  complete victory on behalf of the entire affiliate marketing industry by having the asserted claims of the Essociate patent invalidated.</p><p>Essociate has appealed the ruling to the U.S. Court of Appeals for the Federal Circuit.</p><p>The case is <i>Essociate, Inc. v. Clickbooth.com, LLC</i>, SACV 13-1886 JVS (DFMx), in the U.S. District Court for the Central District of California.</p><p>A copy of the decision can be seen, <a href="https://hinchprod.wpenginepowered.com/wp-content/uploads/2015/02/DI-051-Order-Granting-Motion-for-Judgment-on-the-Pleadings.pdf">here</a>.</p><p>Contact an experienced <a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-business-law-litigation/">advertising and marketing litigation attorney</a> to discuss developing and executing an effective intellectual property litigation strategy.</p><p><i>Information conveyed in this article is provided for informational purposes only and does not constitute, nor should it be relied upon, as legal advice. No person should act or rely on any information in this article without seeking the advice of an attorney. </i></p></div></article></div></div><aside class="fl-col fl-node-5c081f63a4616 fl-col-small fl-col-has-cols" data-node="5c081f63a4616"><div class="fl-col-content fl-node-content"><div class="fl-module fl-module-widget fl-node-5c081f63a49e2" data-node="5c081f63a49e2"><div class="fl-module-content fl-node-content"><div class="fl-widget"><div class="widget widget_search"><form aria-label="Search" method="get" role="search" action="https://www.hinchnewman.com/" title="Type and press Enter to search."> <input aria-label="Search" type="search" class="fl-search-input form-control" name="s" placeholder="Search" value="" onfocus="if (this.value === 'Search') { this.value = ''; }" onblur="if (this.value === '') this.value='Search';" /></form></div></div></div></div><div class="fl-col-group fl-node-5c3e50be75d5b fl-col-group-nested fl-col-group-responsive-reversed" data-node="5c3e50be75d5b"><div class="fl-col fl-node-5c3e50b4aa83b fl-visible-desktop fl-visible-large fl-col-bg-photo" data-node="5c3e50b4aa83b"><div class="fl-col-content fl-node-content"><aside class="fl-module fl-module-heading fl-node-5c360966036d0 fl-visible-desktop fl-visible-large fl-visible-medium" data-node="5c360966036d0"><div class="fl-module-content fl-node-content"><h3 class="fl-heading"> <span class="fl-heading-text"><strong>Areas of Concentration</strong><hr></span></h3></div></aside><div id="sidebar-menu" class="fl-module fl-module-pp-advanced-menu fl-node-5c360966036d4 fl-visible-desktop fl-visible-large fl-visible-medium" data-node="5c360966036d4"><div c
146	Error Duplicate ID menu-item-1598. On line 195, column 60564 6dc5d06e"><div class="fl-module-content fl-node-content"><div class="pp-advanced-menu pp-advanced-menu-accordion-collapse pp-menu-default pp-menu-align-left pp-menu-position-below"><div class="pp-clear"></div><nav class="pp-menu-nav" aria-label="SideBar-InternetLaw" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"><ul id="menu-sidebar-internetlaw-2" class="menu pp-advanced-menu-expanded pp-toggle-arrows"><li id="menu-item-1598" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
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149	Info The first occurrence of ID menu-item-1588 was here. On line 195, column 32718 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/"><span class="menu-item-text">Internet Law<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Internet Law: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1588" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
150	Error Duplicate ID menu-item-1597. On line 195, column 61185 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ecommerce-law/"><span class="menu-item-text">eCommerce Law</span></a></li><li id="menu-item-1597" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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152	Error Duplicate ID menu-item-1624. On line 195, column 61507 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-defamation-and-online-libel/"><span class="menu-item-text">Internet Defamation and Online Libel</span></a></li></ul></li><li id="menu-item-1624" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><di
153	Info The first occurrence of ID menu-item-1624 was here. On line 195, column 33268 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-defamation-and-online-libel/"><span class="menu-item-text">Internet Defamation and Online Libel</span></a></li></ul></li><li id="menu-item-1624" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
154	Error Duplicate ID menu-item-4153. On line 195, column 62095 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">FTC Defense Lawyer, Advertising Compliance &#038; AG Investigations<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="FTC Defense Lawyer, Advertising Compliance & AG Investigations: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-4153" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
155	Info The first occurrence of ID menu-item-4153 was here. On line 195, column 33856 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">FTC Defense Lawyer, Advertising Compliance &#038; AG Investigations<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="FTC Defense Lawyer, Advertising Compliance & AG Investigations: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-4153" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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159	Info The first occurrence of ID menu-item-4924 was here. On line 195, column 34322 ect-page"><a href="https://www.hinchnewman.com/ftc-defense-lawyer/"><span class="menu-item-text">FTC Defense Lawyer Digital Marketing</span></a></li><li id="menu-item-4924" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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164	Error Duplicate ID menu-item-4815. On line 195, column 63643 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-performance-marketing-and-advertising-law/online-merchants/"><span class="menu-item-text">Online Merchants</span></a></li><li id="menu-item-4815" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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177	Info The first occurrence of ID menu-item-1610 was here. On line 195, column 37289 t-custom"><a href="https://www.hinchnewman.com/practice-areas/internet-law/ftc-and-state-attorney-general-regulatory-compliance-investigation-and-litigation-defense/"><span class="menu-item-text">Legal Regulatory Compliance Review of Pre-Sale Pages, Landing Pages and Marketing Materials</span></a></li><li id="menu-item-1610" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
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181	Info The first occurrence of ID menu-item-1593 was here. On line 195, column 38016 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/commercial-litigation-law-firm/"><span class="menu-item-text">Full-Service Litigation<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Full-Service Litigation: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1593" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
182	Error Duplicate ID menu-item-1615. On line 195, column 66545 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
183	Info The first occurrence of ID menu-item-1615 was here. On line 195, column 38306 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/internet-and-advertising-law-litigation/"><span class="menu-item-text">Internet Marketing and Advertising Law Litigation</span></a></li><li id="menu-item-1615" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
184	Error Duplicate ID menu-item-4819. On line 195, column 66827 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
185	Info The first occurrence of ID menu-item-4819 was here. On line 195, column 38588 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/unfair-competition-and-false-advertising/"><span class="menu-item-text">Unfair Competition and False Advertising</span></a></li><li id="menu-item-4819" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
186	Error Duplicate ID menu-item-1609. On line 195, column 67093 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
187	Info The first occurrence of ID menu-item-1609 was here. On line 195, column 38854 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/online-intellectual-property-law/"><span class="menu-item-text">Intellectual Property Litigation</span></a></li><li id="menu-item-1609" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
188	Error Duplicate ID menu-item-4910. On line 195, column 67338 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
189	Info The first occurrence of ID menu-item-4910 was here. On line 195, column 39099 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/subpoenas/"><span class="menu-item-text">Motion to Quash Subpoena</span></a></li></ul></li><li id="menu-item-4910" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
190	Error Duplicate ID menu-item-4812. On line 195, column 67573 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
191	Info The first occurrence of ID menu-item-4812 was here. On line 195, column 39334 ect-page"><a href="https://www.hinchnewman.com/privacy-and-data-security-lawyer/"><span class="menu-item-text">Privacy and Data Security Law</span></a></li><li id="menu-item-4812" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
192	Error Duplicate ID menu-item-1616. On line 195, column 67983 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
193	Info The first occurrence of ID menu-item-1616 was here. On line 195, column 39744 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/practice-areas-internet-law-new-york-city-department-of-consumer-affairs-investigation-compliance-and-defense/"><span class="menu-item-text">NYC Department of Consumer Affairs Investigations and Defense</span></a></li><li id="menu-item-1616" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children pp-has-submenu"><div c
194	Error Duplicate ID menu-item-1590. On line 195, column 68455 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
195	Info The first occurrence of ID menu-item-1590 was here. On line 195, column 40216 -submenu"><div class="pp-has-submenu-container"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/"><span class="menu-item-text">Performance Marketing + Website Agreements<span class="pp-menu-toggle" tabindex="0" aria-expanded="false" aria-label="Performance Marketing + Website Agreements: submenu" role="button"></span></span></a></div><ul class="sub-menu"><li id="menu-item-1590" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
196	Error Duplicate ID menu-item-1621. On line 195, column 68758 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
197	Info The first occurrence of ID menu-item-1621 was here. On line 195, column 40519 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/affiliate-marketing-and-technology-agreements/"><span class="menu-item-text">Affiliate Marketing, Technology and Commercial Contracts</span></a></li><li id="menu-item-1621" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
198	Error Duplicate ID menu-item-1629. On line 195, column 69011 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
199	Info The first occurrence of ID menu-item-1629 was here. On line 195, column 40772 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/privacy-policies/"><span class="menu-item-text">Privacy Policies</span></a></li><li id="menu-item-1629" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre
200	Error Duplicate ID menu-item-1607. On line 195, column 69272 ect-page"><a href="https://www.hinchnewman.com/practice-areas/internet-law/website-agreements/terms-and-conditions/"><span class="menu-item-text">Terms and Conditions</span></a></li><li id="menu-item-1607" class="menu-item menu-item-type-post_type menu-item-object-page"><a hre

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