HTML Report for https://southworthclubs.com/blog/the-origins-of-the-southworth-way/
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class="mobilemenu js-mobilemenu"><div class="mobilemenu__panel mobilemenu__panel--main"><ul class="mobilemenu__nav"><li class="mobilemenu__item"><a class="mobilemenu__a" href="https://southworthclubs.com/about/" title="About" target="">About<svg class="v-icon__svg v-icon__svg--mobile-arrow" role="presentation"><use xlink:href="/wp-content/themes/base/assets/img/icons/mobile-arrow.svg?v=1695302013#mobile-arrow"></use></svg></a></li><li class="mobilemenu__item"><a class="mobilemenu__a" href="https://southworthclubs.com/lifestyle/" title="Lifestyle" target="">Lifestyle<svg class="v-icon__svg v-icon__svg--mobile-arrow" role="presentation"><use xlink:href="/wp-content/themes/base/assets/img/icons/mobile-arrow.svg?v=1695302013#mobile-arrow"></use></svg></a></li><li class="mobilemenu__item"><a class="mobilemenu__a" href="https://southworthclubs.com/communities/" title="Communities" target="">Communities<svg class="v-icon__svg v-icon__svg--mobile-arrow" role="presentation"><use 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xlink:href="/wp-content/themes/base/assets/img/icons/mobile-arrow.svg?v=1695302013#mobile-arrow"></use></svg></a></li></ul></div></div></header> <main id="main-content" class="page-background page-background--southworth-ball-left"> <section class="basic-content has-layout-separator"> <div class="layout-separator layout-separator--bottom layout-separator--dotted-slate"></div> <div class="basic-content__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="basic-content__content basic-content__content--medium"> <div class="content content--left"> <div class="wysiwyg wysiwyg__content"><h1 class="title" style="text-align: center;">THE ORIGINs of<br /> The SoutHWORTH WAY</h1> <p class="subtitle" style="text-align: center;">MaY 15, 2024</p> <p>There’s a <a href="https://news.harvard.edu/gazette/story/2017/04/over-nearly-80-years-harvard-study-has-been-showing-how-to-live-a-healthy-and-happy-life/">study</a> by Harvard—one that’s been going on for more than 85 years—on what makes us truly happy in life. Over those years, the results have been consistent. And guess what? It turns out it&#8217;s not the number of zeros on a bank statement. It&#8217;s not driving a limited-edition supercar. And it’s not a trip on a super yacht to an exotic location. <em>Not that those things aren&#8217;t nice!</em> But in fact, it’s something much simpler. It’s relationships and human connection. These are what create genuine happiness and fulfillment in our lives. And not only that, they are scientifically proven to make us happier, but they also make us physically healthier and increase our longevity.</p> <p>While we did not base our business on a Harvard study, it certainly does provide a proof point for how we operate our Southworth clubs. We’ve always cared about connections and relationships more than anything else, both within our team and with our members. It has been part of the company&#8217;s DNA since day one. But more recently, we realized the importance of this when it comes to creating vibrant club communities and that <strong><em><u>it</u></em></strong> was our differentiator in the market. We call it The Southworth Way.</p> </div> </div> </div> </div> </section><section class="vi " > <div class="vi__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="vi__media-wrap vi__media-wrap--medium"> <article class="media"> <picture class=" basic-picture media__picture"> <source media="(min-width: 1970px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-2075x1050.jpg"> <source media="(min-width: 1280px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-1550x800.jpg"> <source media="(min-width: 768px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-1110x700.jpg"> <source media="(min-width: 0px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-650x900.jpg"> <img src="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR.jpg" alt="" loading="lazy" draggable="false" style="object-position: 50%"> </picture></article> </div> </div> </section> <section class="basic-content has-layout-separator has-layout-separator"> <div class="layout-separator layout-separator--top layout-separator--dotted-slate"></div><div class="layout-separator layout-separator--bottom layout-separator--dotted-slate"></div> <div class="basic-content__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="basic-content__content basic-content__content--medium"> <div class="content content--left"> <div class="wysiwyg wysiwyg__content"><p>Beginning with our very first club 30 years ago—Willowbend—we set out to create a distinctively different vibe than other clubs of the day. Our goal, to create an inclusive environment that is warm and welcoming to all, where members can be their true self without pretense. And that is what we did—we made it known there would be no tolerance for bad behavior toward other members <em>and </em>staff unofficially known as the “no a-holes rule.” In a few cases, it has become necessary to act for those who went over the line—we did (and continue to) remove violators of this moral code. In addition, we stripped away unnecessary and outdated rules that only served to get in the way of member enjoyment.</p> <p>When the COVID pandemic shut down most of the world, it had an interesting (and unforeseen) effect on the private club world. People refocused on the important things in life—being close with family and friends, building deeper relationships, and diving into the things that bring you joy. This drove demand for sanctuaries where families could retreat from the stresses of everyday life and bring generations together for play and relaxation. Simultaneously, the pandemic created a resurgence in the game of golf—one of the few activities that could still be enjoyed by all ages and genders while socially distancing outdoors. What followed was explosive growth in our industry—and, by extension, the growth of our communities as families looked to enjoy time together away from the masses. As we scrambled to handle the unexpected increase in business this brought us, we also wanted to ensure that we kept the carefully cultivated vibe we worked so hard to create. It was then it became clear that we needed a “north star” that codified our expectations within our club environments. The goal was not to impose rules but to provide clear expectations and boundaries around our ideals. <em><strong>From that, The Southworth Way was born</strong></em>.</p> </div> </div> </div> </div> </section><section class="vi " > <div class="vi__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="vi__media-wrap vi__media-wrap--medium"> <article class="media"> <picture class=" basic-picture media__picture"> <source media="(min-width: 1970px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-1920x1050.jpg"> <source media="(min-width: 1280px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-1550x800.jpg"> <source media="(min-width: 768px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-1110x700.jpg"> <source media="(min-width: 0px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-650x900.jpg"> <img src="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC.jpg" alt="" loading="lazy" draggable="false" style="object-position: 50%"> </picture></article> </div> </div> </section> <section class="basic-content has-layout-separator has-layout-separator"> <div class="layout-separator layout-separator--top layout-separator--dotted-slate"></div><div class="layout-separator layout-separator--bottom layout-separator--dotted-slate"></div> <div class="basic-content__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="basic-content__content basic-content__content--medium"> <div class="content content--left"> <div class="wysiwyg wysiwyg__content"><p>The Southworth Way is a code of conduct—unique among private clubs—that every member agrees to. It is about treating others with respect, exhibiting kindness, and basically being a good human. This is critical to our mission of creating communities that foster positive relationships, encourage togetherness and allow all—members and employees—to feel welcomed, recognized and valued—making for deeper, more satisfying, shared experiences. A researcher for the previously referenced Harvard study said of personal connections, “The best things in life aren’t things. Material things lend themselves to comparisons. But <strong>experiences</strong> either strengthen pre-existing relationships with people, or help us meet new people.”</p> <p>The Southworth Way has grown to underpin everything we do, on both the corporate and club levels. What started out as a way to promote simple kindness has grown to become our leading brand pillar. We were the first in our industry to develop a code of conduct like this—and it is a pillar that we will never compromise. As Tommy Southworth, President of Southworth, says, “From our development strategies to our innovative operations and service, from our marketing to the values that we set and reinforce through our member selection (and member accountability), we are obsessively intentional about fostering positive human connection.”</p> </div> </div> </div> </div> </section><section class="cards-slider cards-slider--post "> <div class="cards-slider__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="cards-slider__content"> <div class="content content--center"> <div class="wysiwyg wysiwyg__content"><h2 class="title">More <em>Blogs</em></h2> </div> </div> <div class="links "> <a href="https://southworthclubs.comblog/" class="link link__btn link__btn--charcoal" title="View All" target="_self"><span class="animated-border"></span>View All</a> </div> </div> <div class="cards-slider__cards cards-slider__cards--three-slide"> <article class="splide-wrapper 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On line 399, column 29 no-hero"> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MGMSTKV" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <div class="site-wrap"> <article class="preloader js-preloader" data-timeout="2000"> <div class="preloader__inner"> <div class="preloader__logo"> <svg class="v-icon__svg v-icon__svg--logo-preloader" role="presentation"><use xlink:href="/wp-content/themes/base/assets/img/icons/logo-preloader.svg?v=1707496087#logo-preloader"></use></svg> </div> </div> </article> <header class="header"> <a href="#main-content" class="sr-only sr-only-focusable">Skip to main content</a> <div class="header__inner"> <div class="header__container"> <div class="header__left"> <!-- MOBILE MENU (TOGGLE) --> <button class="menu-toggle js-toggleMobileMenu" aria-label="Toggle Mobile Menu" aria-expanded="false"> <svg 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class="mobilemenu js-mobilemenu"><div class="mobilemenu__panel mobilemenu__panel--main"><ul class="mobilemenu__nav"><li class="mobilemenu__item"><a class="mobilemenu__a" href="https://southworthclubs.com/about/" title="About" target="">About<svg class="v-icon__svg v-icon__svg--mobile-arrow" role="presentation"><use xlink:href="/wp-content/themes/base/assets/img/icons/mobile-arrow.svg?v=1695302013#mobile-arrow"></use></svg></a></li><li class="mobilemenu__item"><a class="mobilemenu__a" href="https://southworthclubs.com/lifestyle/" title="Lifestyle" target="">Lifestyle<svg class="v-icon__svg v-icon__svg--mobile-arrow" role="presentation"><use xlink:href="/wp-content/themes/base/assets/img/icons/mobile-arrow.svg?v=1695302013#mobile-arrow"></use></svg></a></li><li class="mobilemenu__item"><a class="mobilemenu__a" href="https://southworthclubs.com/communities/" title="Communities" target="">Communities<svg class="v-icon__svg v-icon__svg--mobile-arrow" role="presentation"><use 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xlink:href="/wp-content/themes/base/assets/img/icons/mobile-arrow.svg?v=1695302013#mobile-arrow"></use></svg></a></li></ul></div></div></header> <main id="main-content" class="page-background page-background--southworth-ball-left"> <section class="basic-content has-layout-separator"> <div class="layout-separator layout-separator--bottom layout-separator--dotted-slate"></div> <div class="basic-content__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="basic-content__content basic-content__content--medium"> <div class="content content--left"> <div class="wysiwyg wysiwyg__content"><h1 class="title" style="text-align: center;">THE ORIGINs of<br /> The SoutHWORTH WAY</h1> <p class="subtitle" style="text-align: center;">MaY 15, 2024</p> <p>There’s a <a href="https://news.harvard.edu/gazette/story/2017/04/over-nearly-80-years-harvard-study-has-been-showing-how-to-live-a-healthy-and-happy-life/">study</a> by Harvard—one that’s been going on for more than 85 years—on what makes us truly happy in life. Over those years, the results have been consistent. And guess what? It turns out it&#8217;s not the number of zeros on a bank statement. It&#8217;s not driving a limited-edition supercar. And it’s not a trip on a super yacht to an exotic location. <em>Not that those things aren&#8217;t nice!</em> But in fact, it’s something much simpler. It’s relationships and human connection. These are what create genuine happiness and fulfillment in our lives. And not only that, they are scientifically proven to make us happier, but they also make us physically healthier and increase our longevity.</p> <p>While we did not base our business on a Harvard study, it certainly does provide a proof point for how we operate our Southworth clubs. We’ve always cared about connections and relationships more than anything else, both within our team and with our members. It has been part of the company&#8217;s DNA since day one. But more recently, we realized the importance of this when it comes to creating vibrant club communities and that <strong><em><u>it</u></em></strong> was our differentiator in the market. We call it The Southworth Way.</p> </div> </div> </div> </div> </section><section class="vi " > <div class="vi__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="vi__media-wrap vi__media-wrap--medium"> <article class="media"> <picture class=" basic-picture media__picture"> <source media="(min-width: 1970px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-2075x1050.jpg"> <source media="(min-width: 1280px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-1550x800.jpg"> <source media="(min-width: 768px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-1110x700.jpg"> <source media="(min-width: 0px)" srcset="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR-650x900.jpg"> <img src="https://southworthclubs.com/wp-content/uploads/2024/04/Willowbend_DJI_0345-HDR-MR.jpg" alt="" loading="lazy" draggable="false" style="object-position: 50%"> </picture></article> </div> </div> </section> <section class="basic-content has-layout-separator has-layout-separator"> <div class="layout-separator layout-separator--top layout-separator--dotted-slate"></div><div class="layout-separator layout-separator--bottom layout-separator--dotted-slate"></div> <div class="basic-content__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="basic-content__content basic-content__content--medium"> <div class="content content--left"> <div class="wysiwyg wysiwyg__content"><p>Beginning with our very first club 30 years ago—Willowbend—we set out to create a distinctively different vibe than other clubs of the day. Our goal, to create an inclusive environment that is warm and welcoming to all, where members can be their true self without pretense. And that is what we did—we made it known there would be no tolerance for bad behavior toward other members <em>and </em>staff unofficially known as the “no a-holes rule.” In a few cases, it has become necessary to act for those who went over the line—we did (and continue to) remove violators of this moral code. In addition, we stripped away unnecessary and outdated rules that only served to get in the way of member enjoyment.</p> <p>When the COVID pandemic shut down most of the world, it had an interesting (and unforeseen) effect on the private club world. People refocused on the important things in life—being close with family and friends, building deeper relationships, and diving into the things that bring you joy. This drove demand for sanctuaries where families could retreat from the stresses of everyday life and bring generations together for play and relaxation. Simultaneously, the pandemic created a resurgence in the game of golf—one of the few activities that could still be enjoyed by all ages and genders while socially distancing outdoors. What followed was explosive growth in our industry—and, by extension, the growth of our communities as families looked to enjoy time together away from the masses. As we scrambled to handle the unexpected increase in business this brought us, we also wanted to ensure that we kept the carefully cultivated vibe we worked so hard to create. It was then it became clear that we needed a “north star” that codified our expectations within our club environments. The goal was not to impose rules but to provide clear expectations and boundaries around our ideals. <em><strong>From that, The Southworth Way was born</strong></em>.</p> </div> </div> </div> </div> </section><section class="vi " > <div class="vi__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="vi__media-wrap vi__media-wrap--medium"> <article class="media"> <picture class=" basic-picture media__picture"> <source media="(min-width: 1970px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-1920x1050.jpg"> <source media="(min-width: 1280px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-1550x800.jpg"> <source media="(min-width: 768px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-1110x700.jpg"> <source media="(min-width: 0px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC-650x900.jpg"> <img src="https://southworthclubs.com/wp-content/uploads/2023/07/7422_Willowbend-July4_MMPhoto_154_CC.jpg" alt="" loading="lazy" draggable="false" style="object-position: 50%"> </picture></article> </div> </div> </section> <section class="basic-content has-layout-separator has-layout-separator"> <div class="layout-separator layout-separator--top layout-separator--dotted-slate"></div><div class="layout-separator layout-separator--bottom layout-separator--dotted-slate"></div> <div class="basic-content__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="basic-content__content basic-content__content--medium"> <div class="content content--left"> <div class="wysiwyg wysiwyg__content"><p>The Southworth Way is a code of conduct—unique among private clubs—that every member agrees to. It is about treating others with respect, exhibiting kindness, and basically being a good human. This is critical to our mission of creating communities that foster positive relationships, encourage togetherness and allow all—members and employees—to feel welcomed, recognized and valued—making for deeper, more satisfying, shared experiences. A researcher for the previously referenced Harvard study said of personal connections, “The best things in life aren’t things. Material things lend themselves to comparisons. But <strong>experiences</strong> either strengthen pre-existing relationships with people, or help us meet new people.”</p> <p>The Southworth Way has grown to underpin everything we do, on both the corporate and club levels. What started out as a way to promote simple kindness has grown to become our leading brand pillar. We were the first in our industry to develop a code of conduct like this—and it is a pillar that we will never compromise. As Tommy Southworth, President of Southworth, says, “From our development strategies to our innovative operations and service, from our marketing to the values that we set and reinforce through our member selection (and member accountability), we are obsessively intentional about fostering positive human connection.”</p> </div> </div> </div> </div> </section><section class="cards-slider cards-slider--post "> <div class="cards-slider__inner section-spacer section-spacer--top-half section-spacer--bottom-half"> <div class="cards-slider__content"> <div class="content content--center"> <div class="wysiwyg wysiwyg__content"><h2 class="title">More <em>Blogs</em></h2> </div> </div> <div class="links "> <a href="https://southworthclubs.comblog/" class="link link__btn link__btn--charcoal" title="View All" target="_self"><span class="animated-border"></span>View All</a> </div> </div> <div class="cards-slider__cards cards-slider__cards--three-slide"> <article class="splide-wrapper 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srcset="https://southworthclubs.com/wp-content/uploads/2023/07/DSC_0676_CC-575x575.jpg"> <source media="(min-width: 0px)" srcset="https://southworthclubs.com/wp-content/uploads/2023/07/DSC_0676_CC-725x500.jpg"> <img src="https://southworthclubs.com/wp-content/uploads/2023/07/DSC_0676_CC.jpg" alt="" loading="lazy" draggable="false" style="object-position: 50%"> </picture></article> <div class="t-card__content"> <span class="t-card__category js-card-category">Destinations</span> <h3 class="t-card__title title">Southworth Sustainability—Machrihanish Dunes</h3> </div> </article> </li> <li class="splide-wrapper__card splide__slide"> <article class="t-card t-card--post"> <div class="meta js-card-meta" data-meta="Destinations" style="display: none;"></div> <a class="t-card__link" href="https://southworthclubs.com/blog/becoming-a-leader-in-world-class-private-clubs/" target="" title="Learn More"> </a> <article class="media"> <picture class=" basic-picture media__picture"> <source 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50%"> </picture></article> <div class="t-card__content"> <span class="t-card__category js-card-category">Lifestyle</span> <h3 class="t-card__title title">The Origins of The Southworth Way</h3> </div> </article> </li> </ul> </div> </div> </article> </div> </div> </section> </main> <article class="cookie-banner cookie-banner--slate" id="banner-cookie" data-timer="7"> <div class="cookie-banner__wrapper"> <div class="cookie-banner__content"> <div class="wysiwyg"> <p>We use cookies to enhance your online experience. 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On line 406, column 94 t"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></scri |
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On line 406, column 94 t"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></scri |
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On line 436, column 31 Code --> <script type="text/javascript"> (func |
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On line 450, column 144 </script> <script type="text/javascript" src="https://js.hs-scripts.com/3666814.js?integration=WordPress&amp;ver=11.1.40" id="leadin-script-loader-js-js"></scri |
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