Performance Report for https://www.businessinsider.com/advertising

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

"[{\"url\": \"https:\/\/cmp.osano.com\/169pxRTHL4HFV2CIm\/b13f17b2-f1b9-41b1-a08d-3579e74456d3\/osano.js\", \"total\": 1023.4560000000004, \"scripting\": 752.9433000000005, \"scriptParseCompile\": 8.435399999999998}, {\"url\": \"https:\/\/www.businessinsider.com\/scripts\/main.d52fe1b8b37265ef594c.js\", \"total\": 687.1394999999989, \"scripting\": 669.059399999999, \"scriptParseCompile\": 2.2578}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-NS64GV\", \"total\": 444.89699999999937, \"scripting\": 412.3115999999993, \"scriptParseCompile\": 6.890399999999999}, {\"url\": \"Unattributable\", \"total\": 433.298700000003, \"scripting\": 37.94490000000002, \"scriptParseCompile\": 0}, {\"url\": \"https:\/\/www.businessinsider.com\/advertising\", \"total\": 343.1784, \"scripting\": 27.12990000000001, \"scriptParseCompile\": 4.3956}, {\"url\": \"https:\/\/securepubads.g.doubleclick.net\/pagead\/managed\/js\/gpt\/m202404040101\/pubads_impl.js\", \"total\": 239.15999999999937, \"scripting\": 184.09169999999935, \"scriptParseCompile\": 5.642099999999999}, {\"url\": \"https:\/\/cdn.cxense.com\/cx.js\", \"total\": 220.50599999999977, \"scripting\": 215.55269999999976, \"scriptParseCompile\": 3.667499999999999}, {\"url\": \"https:\/\/cdn.tinypass.com\/api\/tinypass.min.js\", \"total\": 201.3927, \"scripting\": 179.57279999999997, \"scriptParseCompile\": 5.546399999999999}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-E21CV80ZCZ&l=dataLayer&cx=c\", \"total\": 142.8530999999999, \"scripting\": 128.8502999999999, \"scriptParseCompile\": 11.1894}, {\"url\": \"https:\/\/businessinsider.edge.permutive.app\/3aba5292-ba75-422b-8715-bd21146f7836-web.js\", \"total\": 137.5938, \"scripting\": 87.89819999999997, \"scriptParseCompile\": 32.6712}, {\"url\": \"https:\/\/c.amazon-adsystem.com\/aax2\/apstag.js\", \"total\": 99.27689999999993, \"scripting\": 79.26989999999994, \"scriptParseCompile\": 4.0941}, {\"url\": \"https:\/\/cdn.taboola.com\/libtrc\/unip\/1319960\/tfa.js\", \"total\": 94.79370000000002, \"scripting\": 85.76490000000001, \"scriptParseCompile\": 2.9271}, {\"url\": \"https:\/\/micro.rubiconproject.com\/prebid\/dynamic\/10306.js\", \"total\": 92.3276999999999, \"scripting\": 73.25099999999989, \"scriptParseCompile\": 15.255599999999998}, {\"url\": \"https:\/\/static.ads-twitter.com\/uwt.js\", \"total\": 71.4384, \"scripting\": 70.3356, \"scriptParseCompile\": 0.6065999999999999}, {\"url\": \"https:\/\/cdn.confiant-integrations.net\/gptprebidnative\/202403121239\/wrap.js\", \"total\": 67.28099999999988, \"scripting\": 60.93179999999987, \"scriptParseCompile\": 3.057}, {\"url\": \"https:\/\/tags.crwdcntrl.net\/lt\/c\/16576\/sync.min.js\", \"total\": 61.27979999999999, \"scripting\": 57.84809999999999, \"scriptParseCompile\": 0.24}, {\"url\": \"https:\/\/s.skimresources.com\/js\/35871X943606.skimlinks.js\", \"total\": 55.14419999999998, \"scripting\": 45.778799999999976, \"scriptParseCompile\": 0.2055}]"

A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.

["div.tout-image-wrapper > a.tout-image-link > div.lazy-holder > img.lazy-image","nav.component > ul.simplified-hamburger-menu > li > ul"]

First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric.

"[]"

First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.

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Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

"[{\"url\": \"https:\/\/www.businessinsider.com\/advertising\", \"responseTime\": 407.662}]"

Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric

"[]"

This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element

"[{\"type\": \"table\", \"items\": [{\"node\": {\"lhId\": \"page-0-IMG\", \"path\": \"1,HTML,1,BODY,6,SECTION,1,SECTION,1,SECTION,0,DIV,0,SECTION,0,DIV,1,A,0,DIV,0,IMG\", \"type\": \"node\", \"snippet\": \"<img src=\\\"https:\/\/i.insider.com\/660e70471caec1275a6cb7aa?width=1000&amp;format=jpeg&amp;auto\u2026\\\" srcset=\\\"https:\/\/i.insider.com\/660e70471caec1275a6cb7aa?width=400&amp;format=jpeg&amp;auto=\u2026\\\" sizes=\\\"(min-width: 1280px) 900px\\\" alt=\\\"Evan Spiegel\\\" decoding=\\\"async\\\">\", \"selector\": \"div.top-vertical-trio-item > a.three-column-tout-image > div.aspect-ratio > img\", \"nodeLabel\": \"Evan Spiegel\", \"boundingRect\": {\"top\": 288, \"left\": 15, \"right\": 770, \"width\": 755, \"bottom\": 666, \"height\": 378}}}], \"headings\": [{\"key\": \"node\", \"label\": \"Element\", \"valueType\": \"node\"}]}, {\"type\": \"table\", \"items\": [{\"phase\": \"TTFB\", \"timing\": 680.425, \"percent\": \"21%\"}, {\"phase\": \"Load Delay\", \"timing\": 234.75839802676353, \"percent\": \"7%\"}, {\"phase\": \"Load Time\", \"timing\": 1033.191836840685, \"percent\": \"33%\"}, {\"phase\": \"Render Delay\", \"timing\": 1223.3077651325514, \"percent\": \"39%\"}], \"headings\": [{\"key\": \"phase\", \"label\": \"Phase\", \"valueType\": \"text\"}, {\"key\": \"percent\", \"label\": \"% of LCP\", \"valueType\": \"text\"}, {\"key\": \"timing\", \"label\": \"Timing\", \"valueType\": \"ms\"}]}]"

Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript

"[{\"url\": \"https:\/\/s.yimg.com\/wi\/ytc.js\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"Array.from\", \"location\": {\"url\": \"https:\/\/s.yimg.com\/wi\/ytc.js\", \"line\": 0, \"type\": \"source-location\", \"column\": 2145, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 11376}, {\"url\": \"https:\/\/static.criteo.net\/js\/ld\/publishertag.prebid.144.js\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"Array.isArray\", \"location\": {\"url\": \"https:\/\/static.criteo.net\/js\/ld\/publishertag.prebid.144.js\", \"line\": 1, \"type\": \"source-location\", \"column\": 74871, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.filter\", \"location\": {\"url\": \"https:\/\/static.criteo.net\/js\/ld\/publishertag.prebid.144.js\", \"line\": 1, \"type\": \"source-location\", \"column\": 75344, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 10024}, {\"url\": \"https:\/\/c.amazon-adsystem.com\/aax2\/apstag.js\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/c.amazon-adsystem.com\/aax2\/apstag.js\", \"line\": 3, \"type\": \"source-location\", \"column\": 22025, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 117}, {\"url\": \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\", \"line\": 0, \"type\": \"source-location\", \"column\": 680, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 58}, {\"url\": \"https:\/\/micro.rubiconproject.com\/prebid\/dynamic\/10306.js\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/micro.rubiconproject.com\/prebid\/dynamic\/10306.js\", \"line\": 8, \"type\": \"source-location\", \"column\": 4680, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 47}]"

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

"[{\"group\": \"scriptEvaluation\", \"duration\": 3494.3711999999728, \"groupLabel\": \"Script Evaluation\"}, {\"group\": \"other\", \"duration\": 696.5106000000095, \"groupLabel\": \"Other\"}, {\"group\": \"styleLayout\", \"duration\": 452.4539999999998, \"groupLabel\": \"Style & Layout\"}, {\"group\": \"scriptParseCompile\", \"duration\": 156.38669999999988, \"groupLabel\": \"Script Parsing & Compilation\"}, {\"group\": \"garbageCollection\", \"duration\": 69.17879999999991, \"groupLabel\": \"Garbage Collection\"}, {\"group\": \"parseHTML\", \"duration\": 41.88840000000001, \"groupLabel\": \"Parse HTML & CSS\"}, {\"group\": \"paintCompositeRender\", \"duration\": 19.052100000000017, \"groupLabel\": \"Rendering\"}]"

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

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Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.

"[]"

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.

"[{\"entity\": \"Google Tag Manager\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-NS64GV\", \"tbtImpact\": 273.0335024302416, \"blockingTime\": 216.7784, \"transferSize\": 125846, \"mainThreadTime\": 444.8970000000037}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-E21CV80ZCZ&l=dataLayer&cx=c\", \"tbtImpact\": 89.99999999999996, \"blockingTime\": 73.94409999999999, \"transferSize\": 92100, \"mainThreadTime\": 142.85309999999976}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-MP6F46L\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 83982, \"mainThreadTime\": 28.1808}]}, \"tbtImpact\": 363.0335024302415, \"blockingTime\": 290.72249999999997, \"transferSize\": 301928, \"mainThreadTime\": 615.9309000000035}, {\"entity\": \"osano.com\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": 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{\"url\": \"https:\/\/p1cluster.cxense.com\/p1.js\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 637, \"mainThreadTime\": 0.6149999999999999}, {\"url\": \"https:\/\/comcluster.cxense.com\/Repo\/rep.gif?ver=2.8.52&typ=pgv&rnd=lurid8wvrn2brif0&sid=1138555623353467747&loc=https%3A%2F%2Fwww.businessinsider.com%2Fadvertising&new=1&arf=0&ltm=1712614359289&ref=&tzo=-180&wsz=800x600&res=800x600&dpr=1&col=24&bln=en-US&chs=UTF-8&cks=luridd3ttnw75u2f&ckp=lurid8wv29j4qjp1&glb=&cp_userState=anon&cst=26r3memtm5eeh11glv3o82qcox\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 467, \"mainThreadTime\": 0}]}, \"tbtImpact\": 94.99999999999996, \"blockingTime\": 88.8185, \"transferSize\": 47022, \"mainThreadTime\": 223.32930000000013}, {\"entity\": \"piano\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/cdn.tinypass.com\/api\/tinypass.min.js\", \"tbtImpact\": 74.00537131354423, \"blockingTime\": 54.6943, \"transferSize\": 118872, \"mainThreadTime\": 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Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.

[]

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

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Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

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A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.

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