logoβ


Link copied to clipboard

Performance Report for https://so-creative.co.uk/ux-ui-branding-comms/

URL = https://so-creative.co.uk/ux-ui-branding-comms/

Category Audit = performance

The performance audit in Lighthouse consists of several stages:
1. Data collection: Lighthouse launches the browser and loads the web page to collect data about its performance.
2. Metrics analysis: Lighthouse evaluates performance metrics such as page load time, content rendering speed, cache usage, and more. It also provides information on how each metric impacts the user experience.
3. Report: Lighthouse generates a report that contains the results of the performance audit. The report includes a list of recommendations for improving page performance and an assessment of each performance metric.
After conducting the performance audit in Lighthouse, you can use the data and recommendations to optimize your web page's performance and improve the user experience.

auditthe name of the audit and its description, follow the link for more details scorethe value of the audit score after the check valuedetected cause values and check values details for technician
🔺bootup-time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

0 1.9 s

"[{\"url\": \"https:\/\/so-creative.co.uk\/ux-ui-branding-comms\/\", \"total\": 1369.7922000000003, \"scripting\": 5.611500000000002, \"scriptParseCompile\": 6.069600000000002}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/js\/dist\/js_composer_front.min.js?ver=6.6.0\", \"total\": 525.6909, \"scripting\": 1.2147, \"scriptParseCompile\": 0.12299999999999998}, {\"url\": \"https:\/\/kit.fontawesome.com\/dbe02d3c90.js\", \"total\": 364.7949000000001, \"scripting\": 55.99349999999998, \"scriptParseCompile\": 0.1137}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-V725JS76WN\", \"total\": 338.0120999999999, \"scripting\": 309.3020999999999, \"scriptParseCompile\": 6.390299999999999}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-5DDVS89\", \"total\": 306.5087999999999, \"scripting\": 263.39699999999993, \"scriptParseCompile\": 11.6124}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-QJRBNJNQPN\", \"total\": 281.6330999999998, \"scripting\": 241.83569999999983, \"scriptParseCompile\": 4.6101}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-9FKW1RKMXJ\", \"total\": 267.69239999999996, \"scripting\": 247.03439999999995, \"scriptParseCompile\": 8.4066}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/jquery.js?ver=6.6.1\", \"total\": 220.81049999999996, \"scripting\": 197.8104, \"scriptParseCompile\": 0.4983}, {\"url\": \"https:\/\/script.hotjar.com\/modules.8da33a8f469c3b5ffcec.js\", \"total\": 184.0571999999994, \"scripting\": 154.16699999999938, \"scriptParseCompile\": 3.672}, {\"url\": \"Unattributable\", \"total\": 182.80589999999944, \"scripting\": 1.878, \"scriptParseCompile\": 0}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-9FKW1RKMXJ&l=dataLayer&cx=c\", \"total\": 155.7543, \"scripting\": 140.8653, \"scriptParseCompile\": 14.889}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-430204870&l=dataLayer&cx=c\", \"total\": 121.15769999999986, \"scripting\": 114.51599999999986, \"scriptParseCompile\": 1.4061}, {\"url\": \"https:\/\/www.gstatic.com\/call-tracking\/call-tracking_9.js\", \"total\": 82.06679999999997, \"scripting\": 79.33199999999998, \"scriptParseCompile\": 0.4764}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"total\": 50.166299999999985, \"scripting\": 42.602099999999986, \"scriptParseCompile\": 5.5332}]"

🔺dom-size

A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.

0 1,045 elements

["p > span.wpcf7-form-control-wrap > select.wpcf7-form-control > option","body.page-template"]

🔺first-contentful-paint

First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric.

0 9.9 s

"[]"

🔺first-meaningful-paint

First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.

1 9.9 s

"[]"

🔺font-display

Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. Learn more about `font-display`.

50

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/font\/mobmenu.woff2?31192480\", \"wastedMs\": 1556.6959991455078}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/dosis\/v32\/HhyJU5sn9vOmLxNkIwRSjTVNWLEJN7Ml2xMEbK0UPg.woff2\", \"wastedMs\": 1984.9280014038088}]"

🔺interactive

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

1 22.6 s

"[{\"url\": \"https:\/\/so-creative.co.uk\/ux-ui-branding-comms\/\", \"responseTime\": 1784.274}]"

🔺largest-contentful-paint

Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric

0 20.0 s

"[]"

🔺largest-contentful-paint-element

This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element

0 19,960 ms

"[{\"type\": \"table\", \"items\": [{\"node\": {\"lhId\": \"page-0-DIV\", \"path\": \"1,HTML,1,BODY,6,DIV\", \"type\": \"node\", \"snippet\": \"<div class=\\\"vc_row wpb_row vc_row-fluid about_main_banner vc_custom_1706080479709 vc_r\u2026\\\">\", \"selector\": \"body.page-template > div.vc_row\", \"nodeLabel\": \"UX\/UI, Branding & Comms\\n\\nSeamless Experiences, Intuitive Design\\n\\nContact Us Now\", \"boundingRect\": {\"top\": 50, \"left\": 0, \"right\": 785, \"width\": 785, \"bottom\": 667, \"height\": 617}}}], \"headings\": [{\"key\": \"node\", \"label\": \"Element\", \"valueType\": \"node\"}]}, {\"type\": \"table\", \"items\": [{\"phase\": \"TTFB\", \"timing\": 1934.295, \"percent\": \"10%\"}, {\"phase\": \"Load Delay\", \"timing\": 7530.580106898706, \"percent\": \"38%\"}, {\"phase\": \"Load Time\", \"timing\": 9263.544023527287, \"percent\": \"46%\"}, {\"phase\": \"Render Delay\", \"timing\": 1233.3033695739978, \"percent\": \"6%\"}], \"headings\": [{\"key\": \"phase\", \"label\": \"Phase\", \"valueType\": \"text\"}, {\"key\": \"percent\", \"label\": \"% of LCP\", \"valueType\": \"text\"}, {\"key\": \"timing\", \"label\": \"Timing\", \"valueType\": \"ms\"}]}]"

🔺legacy-javascript

Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript

50 Potential savings of 4 KiB

"[{\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"line\": 23, \"type\": \"source-location\", \"column\": 2302, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.filter\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"line\": 266, \"type\": \"source-location\", \"column\": 9361, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.from\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"line\": 266, \"type\": \"source-location\", \"column\": 15478, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.map\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"line\": 266, \"type\": \"source-location\", \"column\": 17228, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.find\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"line\": 266, \"type\": \"source-location\", \"column\": 18020, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 3607}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 2878, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.filter\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 45374, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.find\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 45641, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.forEach\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 45819, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.from\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 45966, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.isArray\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 46644, \"urlProvider\": \"network\"}}, {\"signal\": \"Array.prototype.map\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 47305, \"urlProvider\": \"network\"}}, {\"signal\": \"Date.now\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 48382, \"urlProvider\": \"network\"}}, {\"signal\": \"Number.isInteger\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 49337, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.defineProperties\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 49528, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.defineProperty\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 49748, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.entries\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 49870, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.getOwnPropertyDescriptors\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 50231, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.getPrototypeOf\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 50504, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.keys\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 50681, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.setPrototypeOf\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 50796, \"urlProvider\": \"network\"}}, {\"signal\": \"Object.values\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 50915, \"urlProvider\": \"network\"}}, {\"signal\": \"Reflect.construct\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"line\": 30, \"type\": \"source-location\", \"column\": 56955, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 562}, {\"url\": \"https:\/\/script.hotjar.com\/modules.8da33a8f469c3b5ffcec.js\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/script.hotjar.com\/modules.8da33a8f469c3b5ffcec.js\", \"line\": 1, \"type\": \"source-location\", \"column\": 80770, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 16}, {\"url\": \"https:\/\/static.hotjar.com\/c\/hotjar-3845480.js?sv=6\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/static.hotjar.com\/c\/hotjar-3845480.js?sv=6\", \"line\": 2, \"type\": \"source-location\", \"column\": 921, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 0}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/config\/276050557574545?v=next&r=stable&domain=so-creative.co.uk&hme=da9a399065fb1c492026018b9e54864148adfb49d800f41752428fb7b59190f8&ex_m=69%2C118%2C104%2C108%2C60%2C4%2C97%2C68%2C16%2C94%2C86%2C50%2C53%2C168%2C171%2C183%2C179%2C180%2C182%2C29%2C98%2C52%2C75%2C181%2C163%2C166%2C176%2C177%2C184%2C127%2C40%2C34%2C139%2C15%2C49%2C190%2C189%2C129%2C18%2C39%2C1%2C42%2C64%2C65%2C66%2C70%2C90%2C17%2C14%2C93%2C89%2C88%2C105%2C51%2C107%2C38%2C106%2C30%2C91%2C26%2C164%2C167%2C136%2C28%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C56%2C61%2C63%2C73%2C99%2C27%2C74%2C9%2C8%2C78%2C47%2C21%2C101%2C100%2C102%2C95%2C10%2C20%2C3%2C19%2C83%2C55%2C81%2C33%2C72%2C0%2C92%2C32%2C80%2C85%2C46%2C45%2C84%2C37%2C5%2C87%2C79%2C43%2C35%2C82%2C2%2C36%2C62%2C41%2C103%2C44%2C77%2C67%2C109%2C59%2C58%2C31%2C96%2C57%2C54%2C48%2C76%2C71%2C24%2C110\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"signal\": \"@babel\/plugin-transform-classes\", \"location\": {\"url\": \"https:\/\/connect.facebook.net\/signals\/config\/276050557574545?v=next&r=stable&domain=so-creative.co.uk&hme=da9a399065fb1c492026018b9e54864148adfb49d800f41752428fb7b59190f8&ex_m=69%2C118%2C104%2C108%2C60%2C4%2C97%2C68%2C16%2C94%2C86%2C50%2C53%2C168%2C171%2C183%2C179%2C180%2C182%2C29%2C98%2C52%2C75%2C181%2C163%2C166%2C176%2C177%2C184%2C127%2C40%2C34%2C139%2C15%2C49%2C190%2C189%2C129%2C18%2C39%2C1%2C42%2C64%2C65%2C66%2C70%2C90%2C17%2C14%2C93%2C89%2C88%2C105%2C51%2C107%2C38%2C106%2C30%2C91%2C26%2C164%2C167%2C136%2C28%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C56%2C61%2C63%2C73%2C99%2C27%2C74%2C9%2C8%2C78%2C47%2C21%2C101%2C100%2C102%2C95%2C10%2C20%2C3%2C19%2C83%2C55%2C81%2C33%2C72%2C0%2C92%2C32%2C80%2C85%2C46%2C45%2C84%2C37%2C5%2C87%2C79%2C43%2C35%2C82%2C2%2C36%2C62%2C41%2C103%2C44%2C77%2C67%2C109%2C59%2C58%2C31%2C96%2C57%2C54%2C48%2C76%2C71%2C24%2C110\", \"line\": 19, \"type\": \"source-location\", \"column\": 2057, \"urlProvider\": \"network\"}}]}, \"totalBytes\": 0, \"wastedBytes\": 0}]"

🔺mainthread-work-breakdown

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

0 4.7 s

"[{\"group\": \"scriptEvaluation\", \"duration\": 1955.859300000001, \"groupLabel\": \"Script Evaluation\"}, {\"group\": \"styleLayout\", \"duration\": 1822.6988999999996, \"groupLabel\": \"Style & Layout\"}, {\"group\": \"other\", \"duration\": 676.1406000000012, \"groupLabel\": \"Other\"}, {\"group\": \"scriptParseCompile\", \"duration\": 95.98409999999998, \"groupLabel\": \"Script Parsing & Compilation\"}, {\"group\": \"parseHTML\", \"duration\": 73.2228, \"groupLabel\": \"Parse HTML & CSS\"}, {\"group\": \"garbageCollection\", \"duration\": 50.87099999999992, \"groupLabel\": \"Garbage Collection\"}, {\"group\": \"paintCompositeRender\", \"duration\": 29.208600000000015, \"groupLabel\": \"Rendering\"}]"

🔺max-potential-fid

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

45 260 ms

[]

🔺modern-image-formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.

0 Potential savings of 577 KiB

["div.wpb_single_image > figure.wpb_wrapper > div.vc_single_image-wrapper > img.vc_single_image-img","body.page-template > div.vc_row","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","div.wpb_wrapper > div.vc_row > div.art_img_right > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","div.wpb_single_image > figure.wpb_wrapper > div.vc_single_image-wrapper > img.vc_single_image-img"]

🔺offscreen-images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.

0 Potential savings of 127 KiB

["div.wpb_single_image > figure.wpb_wrapper > div.vc_single_image-wrapper > img.vc_single_image-img"]

🔺render-blocking-resources

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.

0 Potential savings of 7,860 ms

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/css\/dist\/block-library\/style.min.css?ver=6.6.1\", \"wastedMs\": 1496, \"totalBytes\": 112693}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=5.9.8\", \"wastedMs\": 187, \"totalBytes\": 3047}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/style.css?ver=6.6.1\", \"wastedMs\": 748, \"totalBytes\": 121819}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/bootstrap.min.css?ver=6.6.1\", \"wastedMs\": 748, \"totalBytes\": 145187}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/style.css?ver=6.6.1\", \"wastedMs\": 374, \"totalBytes\": 104938}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/dynamic-mobmenu.css?ver=2.8.5-288\", \"wastedMs\": 187, \"totalBytes\": 9869}, {\"url\": \"https:\/\/fonts.googleapis.com\/css?family=Dosis%3Ainherit%2C400&subset=latin%2Clatin-ext&ver=6.6.1\", \"wastedMs\": 1043, \"totalBytes\": 879}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wp-whatsapp-chat\/build\/frontend\/css\/style.css?ver=7.4.5\", \"wastedMs\": 187, \"totalBytes\": 32868}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/css\/js_composer.min.css?ver=6.6.0\", \"wastedMs\": 2432, \"totalBytes\": 486104}, {\"url\": \"https:\/\/kit.fontawesome.com\/dbe02d3c90.js\", \"wastedMs\": 1480, \"totalBytes\": 5211}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\", \"wastedMs\": 561, \"totalBytes\": 87804}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/jquery.js?ver=6.6.1\", \"wastedMs\": 561, \"totalBytes\": 96216}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/bootstrap.min.js?ver=6.6.1\", \"wastedMs\": 187, \"totalBytes\": 49149}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/slick.min.js?ver=6.6.1\", \"wastedMs\": 187, \"totalBytes\": 43068}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/script.js?ver=6.6.1\", \"wastedMs\": 187, \"totalBytes\": 3793}]"

🔺server-response-time

Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.

0 Root document took 1,780 ms

"[{\"url\": \"https:\/\/so-creative.co.uk\/ux-ui-branding-comms\/\", \"responseTime\": 1784.274}]"

🔺speed-index

Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.

0 33.5 s

"[]"

🔺third-party-summary

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.

0 Third-party code blocked the main thread for 980 ms

"[{\"entity\": \"Google Tag Manager\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-V725JS76WN\", \"tbtImpact\": 0.8827870825695113, \"blockingTime\": 216.45399999999995, \"transferSize\": 104182, \"mainThreadTime\": 338.01210000000015}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-5DDVS89\", \"tbtImpact\": 86.02260825813134, \"blockingTime\": 182.6611, \"transferSize\": 92500, \"mainThreadTime\": 306.5088000000002}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-9FKW1RKMXJ\", \"tbtImpact\": 0.008393257872977183, \"blockingTime\": 172.9321, \"transferSize\": 96756, \"mainThreadTime\": 267.69240000000025}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-QJRBNJNQPN\", \"tbtImpact\": 0.22510442432022756, \"blockingTime\": 114.7748, \"transferSize\": 107542, \"mainThreadTime\": 281.6331000000001}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-9FKW1RKMXJ&l=dataLayer&cx=c\", \"tbtImpact\": 35.93682622826282, \"blockingTime\": 90.8287, \"transferSize\": 96924, \"mainThreadTime\": 155.7543}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-430204870&l=dataLayer&cx=c\", \"tbtImpact\": 71.00000000000003, \"blockingTime\": 54.4885, \"transferSize\": 94858, \"mainThreadTime\": 121.1577}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-V725JS76WN&l=dataLayer&cx=c\", \"tbtImpact\": 7.0539677378332994, \"blockingTime\": 0, \"transferSize\": 104089, \"mainThreadTime\": 30.5727}]}, \"tbtImpact\": 201.1296869889902, \"blockingTime\": 832.1392000000001, \"transferSize\": 696851, \"mainThreadTime\": 1501.3311000000008}, {\"entity\": \"FontAwesome CDN\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/kit.fontawesome.com\/dbe02d3c90.js\", \"tbtImpact\": 5.917959060428274, \"blockingTime\": 66.54879999999999, \"transferSize\": 5211, \"mainThreadTime\": 364.79490000000027}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/webfonts\/free-fa-solid-900.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 158021, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/webfonts\/free-fa-brands-400.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 118692, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/css\/free.min.css?token=dbe02d3c90\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 22697, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/css\/free-v4-shims.min.css?token=dbe02d3c90\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 5153, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/css\/free-v4-font-face.min.css?token=dbe02d3c90\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 1072, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/css\/free-v5-font-face.min.css?token=dbe02d3c90\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 726, \"mainThreadTime\": 0}]}, \"tbtImpact\": 5.917959060428274, \"blockingTime\": 66.54879999999999, \"transferSize\": 311572, \"mainThreadTime\": 364.79490000000027}, {\"entity\": \"Hotjar\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/script.hotjar.com\/modules.8da33a8f469c3b5ffcec.js\", \"tbtImpact\": 80.9999999999999, \"blockingTime\": 51.9949, \"transferSize\": 56963, \"mainThreadTime\": 184.05719999999923}, {\"url\": \"https:\/\/static.hotjar.com\/c\/hotjar-3845480.js?sv=6\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 5410, \"mainThreadTime\": 1.4445000000000003}, {\"url\": \"https:\/\/content.hotjar.io\/?site_id=3845480&gzip=1\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 171, \"mainThreadTime\": 0}]}, \"tbtImpact\": 80.9999999999999, \"blockingTime\": 51.9949, \"transferSize\": 62544, \"mainThreadTime\": 185.50169999999923}, {\"entity\": \"Google CDN\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/www.gstatic.com\/call-tracking\/call-tracking_9.js\", \"tbtImpact\": 31, \"blockingTime\": 28.362700000000004, \"transferSize\": 21160, \"mainThreadTime\": 82.0668}, {\"url\": \"https:\/\/www.gstatic.com\/wcm\/loader.js\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 2589, \"mainThreadTime\": 4.7715000000000005}]}, \"tbtImpact\": 31, \"blockingTime\": 28.362700000000004, \"transferSize\": 23749, \"mainThreadTime\": 86.8383}, {\"entity\": \"Facebook\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"tbtImpact\": 6.1252151980870115, \"blockingTime\": 0, \"transferSize\": 84632, \"mainThreadTime\": 50.16630000000003}, {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"tbtImpact\": 7.925400844484105, \"blockingTime\": 0, \"transferSize\": 61380, \"mainThreadTime\": 39.14580000000001}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/config\/276050557574545?v=next&r=stable&domain=so-creative.co.uk&hme=da9a399065fb1c492026018b9e54864148adfb49d800f41752428fb7b59190f8&ex_m=69%2C118%2C104%2C108%2C60%2C4%2C97%2C68%2C16%2C94%2C86%2C50%2C53%2C168%2C171%2C183%2C179%2C180%2C182%2C29%2C98%2C52%2C75%2C181%2C163%2C166%2C176%2C177%2C184%2C127%2C40%2C34%2C139%2C15%2C49%2C190%2C189%2C129%2C18%2C39%2C1%2C42%2C64%2C65%2C66%2C70%2C90%2C17%2C14%2C93%2C89%2C88%2C105%2C51%2C107%2C38%2C106%2C30%2C91%2C26%2C164%2C167%2C136%2C28%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C56%2C61%2C63%2C73%2C99%2C27%2C74%2C9%2C8%2C78%2C47%2C21%2C101%2C100%2C102%2C95%2C10%2C20%2C3%2C19%2C83%2C55%2C81%2C33%2C72%2C0%2C92%2C32%2C80%2C85%2C46%2C45%2C84%2C37%2C5%2C87%2C79%2C43%2C35%2C82%2C2%2C36%2C62%2C41%2C103%2C44%2C77%2C67%2C109%2C59%2C58%2C31%2C96%2C57%2C54%2C48%2C76%2C71%2C24%2C110\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13189, \"mainThreadTime\": 34.2849}, {\"url\": \"https:\/\/www.facebook.com\/tr\/?id=276050557574545&ev=PageView&dl=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&rl=&if=false&ts=1725831415595&sw=800&sh=600&v=next&r=stable&a=wordpress-6.6.1-3.0.16&ec=0&o=12318&eid=ob3_plugin-set_a27bf0c7a5832f6121aaf883fc479fed9551825f867ce473f3cad65592d93a7a&fbp=fb.2.1725831415578.745469552679067963&ler=empty&it=1725831407750&coo=false&rqm=GET\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 274, \"mainThreadTime\": 0}]}, \"tbtImpact\": 14.050616042571116, \"blockingTime\": 0, \"transferSize\": 159475, \"mainThreadTime\": 123.59700000000004}, {\"entity\": \"Google Fonts\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/fonts.gstatic.com\/s\/dosis\/v32\/HhyJU5sn9vOmLxNkIwRSjTVNWLEJN7Ml2xMEbK0UPg.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 16601, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOjCnqEu92Fr1Mu51TzBic6CsTYl4BO.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 15175, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13965, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOlCnqEu92Fr1MmSU5fBBc4AMP6lQ.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13646, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13506, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13503, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOkCnqEu92Fr1MmgVxIIzIXKMny.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13454, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.gstatic.com\/s\/roboto\/v32\/KFOlCnqEu92Fr1MmYUtfBBc4AMP6lQ.woff2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 13450, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/fonts.googleapis.com\/css2?family=Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,100;1,300;1,400;1,500;1,700;1,900&display=swap\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 1553, \"mainThreadTime\": 0.4275}, {\"url\": \"https:\/\/fonts.googleapis.com\/css?family=Dosis%3Ainherit%2C400&subset=latin%2Clatin-ext&ver=6.6.1\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 879, \"mainThreadTime\": 0}]}, \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 115732, \"mainThreadTime\": 0.4275}, {\"entity\": \"Google\/Doubleclick Ads\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/googleads.g.doubleclick.net\/pagead\/viewthroughconversion\/430204870\/?random=1725831417070&cv=11&fst=1725831417070&bg=ffffff&guid=ON&async=1&gtm=45be4940v9176271242z8891802384za200zb891802384&gcd=13l3l3l3l1l1&dma=0&tag_exp=0&u_w=800&u_h=600&url=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&hn=www.googleadservices.com&frm=0&tiba=UX%2FUI%2C%20Branding%20%26%20Comms%20-%20So-Creative%20London&npa=0&pscdl=noapi&auid=677465877.1725831414&uaa=&uab=64&uafvl=Chromium%3B124.0.6367.91%7CHeadlessChrome%3B124.0.6367.91%7CNot-A.Brand%3B99.0.0.0&uamb=1&uam=moto%20g%20power%20(2022)&uap=Android&uapv=11.0&uaw=0&fdr=QA&data=event%3Dgtag.config&rfmt=3&fmt=4\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 2953, \"mainThreadTime\": 10.953}, {\"url\": \"https:\/\/www.googleadservices.com\/pagead\/conversion\/430204870\/wcm?cc=ZZ&dn=02039250350&cl=MOaKCPS6pYwZEMbPkc0B&dma=0&npa=0&ct_eid=2\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 418, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/stats.g.doubleclick.net\/g\/collect?v=2&tid=G-V725JS76WN&cid=544181448.1725831408&gtm=45je4940v885094129za200zb9188345764&aip=1&dma=0&gcd=13l3l3l3l1l1&npa=0&frm=0&tag_exp=0\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 255, \"mainThreadTime\": 0}]}, \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 3626, \"mainThreadTime\": 10.953}, {\"entity\": \"Other Google APIs\/SDKs\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/www.google.com\/pagead\/1p-user-list\/430204870\/?random=1725831417070&cv=11&fst=1725829200000&bg=ffffff&guid=ON&async=1&gtm=45be4940v9176271242z8891802384za200zb891802384&gcd=13l3l3l3l1l1&dma=0&tag_exp=0&u_w=800&u_h=600&url=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&hn=www.googleadservices.com&frm=0&tiba=UX%2FUI%2C%20Branding%20%26%20Comms%20-%20So-Creative%20London&npa=0&pscdl=noapi&auid=677465877.1725831414&uaa=&uab=64&uafvl=Chromium%3B124.0.6367.91%7CHeadlessChrome%3B124.0.6367.91%7CNot-A.Brand%3B99.0.0.0&uamb=1&uam=moto%20g%20power%20(2022)&uap=Android&uapv=11.0&uaw=0&fdr=QA&data=event%3Dgtag.config&rfmt=3&fmt=3&is_vtc=1&cid=CAQSGwDpaXnfmbFh7nz7ohgWV3dtTD9jdX2f0CrMmA&random=2924021873&rmt_tld=0&ipr=y\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 455, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/www.google.ru\/ads\/ga-audiences?v=1&t=sr&slf_rd=1&_r=4&tid=G-V725JS76WN&cid=544181448.1725831408&gtm=45je4940v885094129za200zb9188345764&aip=1&dma=0&gcd=13l3l3l3l1l1&npa=0&frm=0&tag_exp=0&tag_exp=0&z=605227197\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 408, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/www.google.ru\/pagead\/1p-user-list\/430204870\/?random=1725831417070&cv=11&fst=1725829200000&bg=ffffff&guid=ON&async=1&gtm=45be4940v9176271242z8891802384za200zb891802384&gcd=13l3l3l3l1l1&dma=0&tag_exp=0&u_w=800&u_h=600&url=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&hn=www.googleadservices.com&frm=0&tiba=UX%2FUI%2C%20Branding%20%26%20Comms%20-%20So-Creative%20London&npa=0&pscdl=noapi&auid=677465877.1725831414&uaa=&uab=64&uafvl=Chromium%3B124.0.6367.91%7CHeadlessChrome%3B124.0.6367.91%7CNot-A.Brand%3B99.0.0.0&uamb=1&uam=moto%20g%20power%20(2022)&uap=Android&uapv=11.0&uaw=0&fdr=QA&data=event%3Dgtag.config&rfmt=3&fmt=3&is_vtc=1&cid=CAQSGwDpaXnfmbFh7nz7ohgWV3dtTD9jdX2f0CrMmA&random=2924021873&rmt_tld=1&ipr=y\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 154, \"mainThreadTime\": 0}]}, \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 1017, \"mainThreadTime\": 0}, {\"entity\": \"Google Analytics\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/www.google-analytics.com\/g\/collect?v=2&tid=G-QJRBNJNQPN&gtm=45je4940v9188345764za200&_p=1725831402876&gcd=13l3l3l3l1l1&npa=0&dma=0&tag_exp=0&cid=544181448.1725831408&ul=en-us&sr=800x600&uaa=&uab=64&uafvl=Chromium%3B124.0.6367.91%7CHeadlessChrome%3B124.0.6367.91%7CNot-A.Brand%3B99.0.0.0&uamb=1&uam=moto%20g%20power%20(2022)&uap=Android&uapv=11.0&uaw=0&frm=0&pscdl=noapi&_s=1&sid=1725831408&sct=1&seg=0&dl=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&dt=UX%2FUI%2C%20Branding%20%26%20Comms%20-%20So-Creative%20London&en=page_view&_fv=1&_nsi=1&_ss=1&_ee=1&tfd=12694\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 255, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/analytics.google.com\/g\/collect?v=2&tid=G-V725JS76WN&gtm=45je4940v885094129za200zb9188345764&_p=1725831402876&_gaz=1&gcd=13l3l3l3l1l1&npa=0&dma=0&tag_exp=0&cid=544181448.1725831408&ecid=113978967&ul=en-us&sr=800x600&uaa=&uab=64&uafvl=Chromium%3B124.0.6367.91%7CHeadlessChrome%3B124.0.6367.91%7CNot-A.Brand%3B99.0.0.0&uamb=1&uam=moto%20g%20power%20(2022)&uap=Android&uapv=11.0&uaw=0&frm=0&pscdl=noapi&ec_mode=a&_s=1&sid=1725831412&sct=1&seg=0&dl=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&dt=UX%2FUI%2C%20Branding%20%26%20Comms%20-%20So-Creative%20London&en=page_view&_fv=1&_ss=1&_ee=1&tfd=17414\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 246, \"mainThreadTime\": 0}, {\"url\": \"https:\/\/www.google-analytics.com\/g\/collect?v=2&tid=G-9FKW1RKMXJ&gtm=45je4940v878517146za200zb9188345764&_p=1725831402876&gcd=13l3l3l3l1l1&npa=0&dma=0&tag_exp=0&cid=544181448.1725831408&ul=en-us&sr=800x600&uaa=&uab=64&uafvl=Chromium%3B124.0.6367.91%7CHeadlessChrome%3B124.0.6367.91%7CNot-A.Brand%3B99.0.0.0&uamb=1&uam=moto%20g%20power%20(2022)&uap=Android&uapv=11.0&uaw=0&frm=0&pscdl=noapi&_s=1&sid=1725831411&sct=1&seg=0&dl=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&dt=UX%2FUI%2C%20Branding%20%26%20Comms%20-%20So-Creative%20London&en=page_view&_fv=1&_ss=1&_ee=1&tfd=16284\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 45, \"mainThreadTime\": 0}]}, \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 546, \"mainThreadTime\": 0}, {\"entity\": \"google.lt\", \"subItems\": {\"type\": \"subitems\", \"items\": [{\"url\": \"https:\/\/www.google.lt\/pagead\/attribution\/wcm?cc=ZZ&dn=02039250350&cl=MOaKCPS6pYwZEMbPkc0B&dma=0\", \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 472, \"mainThreadTime\": 0}]}, \"tbtImpact\": 0, \"blockingTime\": 0, \"transferSize\": 472, \"mainThreadTime\": 0}]"

🔺total-blocking-time

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.

62 450 ms

[]

🔺total-byte-weight

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

50 Total size was 4,105 KiB

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/css\/js_composer.min.css?ver=6.6.0\", \"totalBytes\": 486104}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-banner-img-new-1.jpg\", \"totalBytes\": 176063}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/webfonts\/free-fa-solid-900.woff2\", \"totalBytes\": 158021}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/bootstrap.min.css?ver=6.6.1\", \"totalBytes\": 145187}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/Brand-Positioning.jpg?id=2328\", \"totalBytes\": 141625}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/UX-UI-Agency-Services.jpg?id=2362\", \"totalBytes\": 133978}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-colour-bg.png?id=782\", \"totalBytes\": 132547}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-image.png\", \"totalBytes\": 130843}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/style.css?ver=6.6.1\", \"totalBytes\": 121819}, {\"url\": \"https:\/\/ka-f.fontawesome.com\/releases\/v6.6.0\/webfonts\/free-fa-brands-400.woff2\", \"totalBytes\": 118692}]"

🔺unminified-css

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

0 Potential savings of 54 KiB

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/style.css?ver=6.6.1\", \"totalBytes\": 121819, \"wastedBytes\": 32728, \"wastedPercent\": 26.86639622812287}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/style.css?ver=6.6.1\", \"totalBytes\": 104938, \"wastedBytes\": 22276, \"wastedPercent\": 21.22787071625791}]"

🔺unminified-javascript

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

0 Potential savings of 19 KiB

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/assets\/js\/index.js?ver=1.0.0\", \"totalBytes\": 26111, \"wastedBytes\": 11283, \"wastedPercent\": 43.21167324116273}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/js\/mobmenu.js?ver=2.8.5\", \"totalBytes\": 16173, \"wastedBytes\": 5064, \"wastedPercent\": 31.31144500092747}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wpcf7-redirect\/build\/js\/wpcf7r-fe.js?ver=1.1\", \"totalBytes\": 8074, \"wastedBytes\": 3198, \"wastedPercent\": 39.60555693376333}]"

🔺unsized-images

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

50

["div.mob-menu-header-holder > div.mob-menu-logo-holder > a.headertext > img.mob-standard-logo"]

🔺unused-css-rules

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

0 Potential savings of 968 KiB

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/css\/js_composer.min.css?ver=6.6.0\", \"totalBytes\": 485416, \"wastedBytes\": 479613, \"wastedPercent\": 98.80453054699474}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/bootstrap.min.css?ver=6.6.1\", \"totalBytes\": 144877, \"wastedBytes\": 138094, \"wastedPercent\": 95.31809742057057}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/style.css?ver=6.6.1\", \"totalBytes\": 121535, \"wastedBytes\": 115930, \"wastedPercent\": 95.38800799795936}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/css\/dist\/block-library\/style.min.css?ver=6.6.1\", \"totalBytes\": 112419, \"wastedBytes\": 112102, \"wastedPercent\": 99.71801167093652}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/style.css?ver=6.6.1\", \"totalBytes\": 104673, \"wastedBytes\": 94671, \"wastedPercent\": 90.44416207282003}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wp-whatsapp-chat\/build\/frontend\/css\/style.css?ver=7.4.5\", \"totalBytes\": 32686, \"wastedBytes\": 31872, \"wastedPercent\": 97.50948476318688}, {\"url\": \"\/*!\\n * Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com\\n * License - https:\/\/fonta\u2026\", \"totalBytes\": 19491, \"wastedBytes\": 19339, \"wastedPercent\": 99.21911876372442}]"

🔺unused-javascript

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

0 Potential savings of 323 KiB

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\", \"totalBytes\": 87553, \"wastedBytes\": 63362, \"wastedPercent\": 72.36987881625987}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-5DDVS89\", \"totalBytes\": 92399, \"wastedBytes\": 50542, \"wastedPercent\": 54.69930932506925}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/jquery.js?ver=6.6.1\", \"totalBytes\": 95956, \"wastedBytes\": 40540, \"wastedPercent\": 42.248530576514234}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-9FKW1RKMXJ\", \"totalBytes\": 96702, \"wastedBytes\": 40300, \"wastedPercent\": 41.674909919400626}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-430204870&l=dataLayer&cx=c\", \"totalBytes\": 94834, \"wastedBytes\": 38656, \"wastedPercent\": 40.76153787557268}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-V725JS76WN\", \"totalBytes\": 104127, \"wastedBytes\": 36984, \"wastedPercent\": 35.51795060556454}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/bootstrap.min.js?ver=6.6.1\", \"totalBytes\": 48944, \"wastedBytes\": 36370, \"wastedPercent\": 74.30941484145146}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-QJRBNJNQPN\", \"totalBytes\": 66582, \"wastedBytes\": 23790, \"wastedPercent\": 35.73068537533038}]"

🔺uses-long-cache-ttl

A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.

50 83 resources found

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/css\/js_composer.min.css?ver=6.6.0\", \"totalBytes\": 486104, \"wastedBytes\": 486104, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-banner-img-new-1.jpg\", \"totalBytes\": 176063, \"wastedBytes\": 176063, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/bootstrap.min.css?ver=6.6.1\", \"totalBytes\": 145187, \"wastedBytes\": 145187, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/Brand-Positioning.jpg?id=2328\", \"totalBytes\": 141625, \"wastedBytes\": 141625, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/UX-UI-Agency-Services.jpg?id=2362\", \"totalBytes\": 133978, \"wastedBytes\": 133978, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-colour-bg.png?id=782\", \"totalBytes\": 132547, \"wastedBytes\": 132547, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-image.png\", \"totalBytes\": 130843, \"wastedBytes\": 130843, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/style.css?ver=6.6.1\", \"totalBytes\": 121819, \"wastedBytes\": 121819, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/UX-UI-Testing-Optimisation.jpg?id=2334\", \"totalBytes\": 116140, \"wastedBytes\": 116140, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-art-image.png?id=787\", \"totalBytes\": 113703, \"wastedBytes\": 113703, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/css\/dist\/block-library\/style.min.css?ver=6.6.1\", \"totalBytes\": 112693, \"wastedBytes\": 112693, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/style.css?ver=6.6.1\", \"totalBytes\": 104938, \"wastedBytes\": 104938, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/jquery.js?ver=6.6.1\", \"totalBytes\": 96216, \"wastedBytes\": 96216, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\", \"totalBytes\": 87804, \"wastedBytes\": 87804, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/UX-UI-Flows-and-Features.jpg?id=2330\", \"totalBytes\": 81608, \"wastedBytes\": 81608, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/02\/Wireframe-UX-UI-Designs-new-img.jpg?id=2407\", \"totalBytes\": 58633, \"wastedBytes\": 58633, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/bootstrap.min.js?ver=6.6.1\", \"totalBytes\": 49149, \"wastedBytes\": 49149, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2024\/01\/Website-Design-mob.png\", \"totalBytes\": 44449, \"wastedBytes\": 44449, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/slick.min.js?ver=6.6.1\", \"totalBytes\": 43068, \"wastedBytes\": 43068, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/10\/Web-design-banner.jpg?id=1445\", \"totalBytes\": 35342, \"wastedBytes\": 35342, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wp-whatsapp-chat\/build\/frontend\/css\/style.css?ver=7.4.5\", \"totalBytes\": 32868, \"wastedBytes\": 32868, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/10\/Software-Development-colorimg.jpg?id=1344\", \"totalBytes\": 28559, \"wastedBytes\": 28559, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/assets\/js\/index.js?ver=1.0.0\", \"totalBytes\": 26299, \"wastedBytes\": 26299, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/js\/dist\/js_composer_front.min.js?ver=6.6.0\", \"totalBytes\": 20816, \"wastedBytes\": 20816, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1\", \"totalBytes\": 18904, \"wastedBytes\": 18904, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-inner-radent-bg.jpg?id=788\", \"totalBytes\": 18428, \"wastedBytes\": 18428, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/js\/mobmenu.js?ver=2.8.5\", \"totalBytes\": 16343, \"wastedBytes\": 16343, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/jquery\/jquery-migrate.min.js?ver=3.4.1\", \"totalBytes\": 13747, \"wastedBytes\": 13747, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/js\/index.js?ver=5.9.8\", \"totalBytes\": 13592, \"wastedBytes\": 13592, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/swv\/js\/index.js?ver=5.9.8\", \"totalBytes\": 11682, \"wastedBytes\": 11682, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/dynamic-mobmenu.css?ver=2.8.5-288\", \"totalBytes\": 9869, \"wastedBytes\": 9869, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/font\/mobmenu.woff2?31192480\", \"totalBytes\": 9546, \"wastedBytes\": 9546, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/dist\/i18n.min.js?ver=5e580eb46a90c2b997e6\", \"totalBytes\": 9310, \"wastedBytes\": 9310, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/mobmenu.css?ver=2.8.5\", \"totalBytes\": 8764, \"wastedBytes\": 8764, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wpcf7-redirect\/build\/js\/wpcf7r-fe.js?ver=1.1\", \"totalBytes\": 8233, \"wastedBytes\": 8233, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wp-whatsapp-chat\/build\/frontend\/js\/index.js?ver=050b65b6ccb82df6ae3c\", \"totalBytes\": 7552, \"wastedBytes\": 7552, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-inner-small-bg.jpg?id=780\", \"totalBytes\": 6773, \"wastedBytes\": 6773, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2022\/10\/logo.png\", \"totalBytes\": 5615, \"wastedBytes\": 5615, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/logo.png\", \"totalBytes\": 5615, \"wastedBytes\": 5615, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/mobmenu-icons.css?ver=6.6.1\", \"totalBytes\": 5402, \"wastedBytes\": 5402, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/dist\/hooks.min.js?ver=2810c76e705dd1a53b18\", \"totalBytes\": 4466, \"wastedBytes\": 4466, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-6.png\", \"totalBytes\": 4402, \"wastedBytes\": 4402, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-2.png\", \"totalBytes\": 4316, \"wastedBytes\": 4316, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-1.png\", \"totalBytes\": 4230, \"wastedBytes\": 4230, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-3.png\", \"totalBytes\": 4193, \"wastedBytes\": 4193, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-8.png\", \"totalBytes\": 4137, \"wastedBytes\": 4137, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-4.png\", \"totalBytes\": 4089, \"wastedBytes\": 4089, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-7.png\", \"totalBytes\": 3992, \"wastedBytes\": 3992, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/need_it.png\", \"totalBytes\": 3908, \"wastedBytes\": 3908, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/Website-Design-gradent-bg-1.png?id=781\", \"totalBytes\": 3843, \"wastedBytes\": 3843, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/main-icon-5.png\", \"totalBytes\": 3799, \"wastedBytes\": 3799, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/script.js?ver=6.6.1\", \"totalBytes\": 3793, \"wastedBytes\": 3793, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/WD-icon-2.png\", \"totalBytes\": 3604, \"wastedBytes\": 3604, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/WD-icon-3.png\", \"totalBytes\": 3418, \"wastedBytes\": 3418, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/WD-icon-4.png\", \"totalBytes\": 3375, \"wastedBytes\": 3375, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/thumbs-down.png\", \"totalBytes\": 3312, \"wastedBytes\": 3312, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/provied_it.png\", \"totalBytes\": 3304, \"wastedBytes\": 3304, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/slick-theme.css?ver=6.6.1\", \"totalBytes\": 3299, \"wastedBytes\": 3299, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/09\/WD-icon-1.png\", \"totalBytes\": 3053, \"wastedBytes\": 3053, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=5.9.8\", \"totalBytes\": 3047, \"wastedBytes\": 3047, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/not-sure.png\", \"totalBytes\": 3002, \"wastedBytes\": 3002, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/print.css?ver=1.0.0\", \"totalBytes\": 2856, \"wastedBytes\": 2856, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/thumbs-up.png\", \"totalBytes\": 2578, \"wastedBytes\": 2578, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/1-month.png\", \"totalBytes\": 2347, \"wastedBytes\": 2347, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/asap.png\", \"totalBytes\": 2118, \"wastedBytes\": 2118, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/i_want.png\", \"totalBytes\": 2060, \"wastedBytes\": 2060, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/slick.css?ver=6.6.1\", \"totalBytes\": 1930, \"wastedBytes\": 1930, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/not-sure-cal.png\", \"totalBytes\": 1725, \"wastedBytes\": 1725, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/check-10.png\", \"totalBytes\": 1670, \"wastedBytes\": 1670, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/3-6-month.png\", \"totalBytes\": 1665, \"wastedBytes\": 1665, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/check-12.png\", \"totalBytes\": 1563, \"wastedBytes\": 1563, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/check-50.png\", \"totalBytes\": 1477, \"wastedBytes\": 1477, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/2023\/10\/phoneicon-white.png\", \"totalBytes\": 1393, \"wastedBytes\": 1393, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/1-3-month.png\", \"totalBytes\": 1344, \"wastedBytes\": 1344, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/images\/flexible.png\", \"totalBytes\": 1305, \"wastedBytes\": 1305, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/style.css?ver=1.0.0\", \"totalBytes\": 520, \"wastedBytes\": 520, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wpcf7-redirect\/build\/css\/wpcf7-redirect-frontend.min.css?ver=1.1\", \"totalBytes\": 460, \"wastedBytes\": 460, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/www.facebook.com\/tr\/?id=276050557574545&ev=PageView&dl=https%3A%2F%2Fso-creative.co.uk%2Fux-ui-branding-comms%2F&rl=&if=false&ts=1725831415595&sw=800&sh=600&v=next&r=stable&a=wordpress-6.6.1-3.0.16&ec=0&o=12318&eid=ob3_plugin-set_a27bf0c7a5832f6121aaf883fc479fed9551825f867ce473f3cad65592d93a7a&fbp=fb.2.1725831415578.745469552679067963&ler=empty&it=1725831407750&coo=false&rqm=GET\", \"totalBytes\": 274, \"wastedBytes\": 274, \"cacheLifetimeMs\": 0, \"cacheHitProbability\": 0}, {\"url\": \"https:\/\/static.hotjar.com\/c\/hotjar-3845480.js?sv=6\", \"debugData\": {\"type\": \"debugdata\", \"max-age\": 60}, \"totalBytes\": 5410, \"wastedBytes\": 5364.916666666667, \"cacheLifetimeMs\": 60000, \"cacheHitProbability\": 0.008333333333333333}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"debugData\": {\"type\": \"debugdata\", \"public\": true, \"max-age\": 1200}, \"totalBytes\": 84632, \"wastedBytes\": 74758.26666666666, \"cacheLifetimeMs\": 1200000, \"cacheHitProbability\": 0.11666666666666668}, {\"url\": \"https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next\", \"debugData\": {\"type\": \"debugdata\", \"public\": true, \"max-age\": 1200}, \"totalBytes\": 61380, \"wastedBytes\": 54219, \"cacheLifetimeMs\": 1200000, \"cacheHitProbability\": 0.11666666666666668}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/config\/276050557574545?v=next&r=stable&domain=so-creative.co.uk&hme=da9a399065fb1c492026018b9e54864148adfb49d800f41752428fb7b59190f8&ex_m=69%2C118%2C104%2C108%2C60%2C4%2C97%2C68%2C16%2C94%2C86%2C50%2C53%2C168%2C171%2C183%2C179%2C180%2C182%2C29%2C98%2C52%2C75%2C181%2C163%2C166%2C176%2C177%2C184%2C127%2C40%2C34%2C139%2C15%2C49%2C190%2C189%2C129%2C18%2C39%2C1%2C42%2C64%2C65%2C66%2C70%2C90%2C17%2C14%2C93%2C89%2C88%2C105%2C51%2C107%2C38%2C106%2C30%2C91%2C26%2C164%2C167%2C136%2C28%2C11%2C12%2C13%2C6%2C7%2C25%2C22%2C23%2C56%2C61%2C63%2C73%2C99%2C27%2C74%2C9%2C8%2C78%2C47%2C21%2C101%2C100%2C102%2C95%2C10%2C20%2C3%2C19%2C83%2C55%2C81%2C33%2C72%2C0%2C92%2C32%2C80%2C85%2C46%2C45%2C84%2C37%2C5%2C87%2C79%2C43%2C35%2C82%2C2%2C36%2C62%2C41%2C103%2C44%2C77%2C67%2C109%2C59%2C58%2C31%2C96%2C57%2C54%2C48%2C76%2C71%2C24%2C110\", \"debugData\": {\"type\": \"debugdata\", \"public\": true, \"max-age\": 1200}, \"totalBytes\": 13189, \"wastedBytes\": 11650.283333333333, \"cacheLifetimeMs\": 1200000, \"cacheHitProbability\": 0.11666666666666668}, {\"url\": \"https:\/\/www.gstatic.com\/wcm\/loader.js\", \"debugData\": {\"type\": \"debugdata\", \"public\": true, \"max-age\": 3600}, \"totalBytes\": 2589, \"wastedBytes\": 2071.2000000000003, \"cacheLifetimeMs\": 3600000, \"cacheHitProbability\": 0.2}]"

🔺uses-passive-event-listeners

Consider marking your touch and wheel event listeners as `passive` to improve your page's scroll performance. Learn more about adopting passive event listeners.

50

"[{\"source\": {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/jquery.js?ver=6.6.1\", \"line\": 3, \"type\": \"source-location\", \"column\": 5724, \"urlProvider\": \"network\"}}]"

🔺uses-rel-preconnect

Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn how to preconnect to required origins.

0 Potential savings of 560 ms

"[{\"url\": \"https:\/\/connect.facebook.net\", \"wastedMs\": 562.0420000000001}, {\"url\": \"https:\/\/static.hotjar.com\", \"wastedMs\": 559.7660000000001}, {\"url\": \"https:\/\/ka-f.fontawesome.com\", \"wastedMs\": 300}, {\"url\": \"https:\/\/fonts.gstatic.com\", \"wastedMs\": 300}]"

🔺uses-responsive-images

Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.

0 Potential savings of 100 KiB

["div.wpb_single_image > figure.wpb_wrapper > div.vc_single_image-wrapper > img.vc_single_image-img"]

🔺uses-text-compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more about text compression.

0 Potential savings of 1,162 KiB

"[{\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/css\/js_composer.min.css?ver=6.6.0\", \"totalBytes\": 485416, \"wastedBytes\": 439699}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/bootstrap.min.css?ver=6.6.1\", \"totalBytes\": 144877, \"wastedBytes\": 124323}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/style.css?ver=6.6.1\", \"totalBytes\": 121535, \"wastedBytes\": 98665}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/css\/dist\/block-library\/style.min.css?ver=6.6.1\", \"totalBytes\": 112419, \"wastedBytes\": 97584}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/style.css?ver=6.6.1\", \"totalBytes\": 104673, \"wastedBytes\": 88147}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/jquery.js?ver=6.6.1\", \"totalBytes\": 95956, \"wastedBytes\": 62639}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/jquery\/jquery.min.js?ver=3.7.1\", \"totalBytes\": 87553, \"wastedBytes\": 57142}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/bootstrap.min.js?ver=6.6.1\", \"totalBytes\": 48944, \"wastedBytes\": 35842}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/slick.min.js?ver=6.6.1\", \"totalBytes\": 42863, \"wastedBytes\": 32434}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wp-whatsapp-chat\/build\/frontend\/css\/style.css?ver=7.4.5\", \"totalBytes\": 32686, \"wastedBytes\": 20834}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/assets\/js\/index.js?ver=1.0.0\", \"totalBytes\": 26111, \"wastedBytes\": 19126}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/js\/dist\/js_composer_front.min.js?ver=6.6.0\", \"totalBytes\": 20637, \"wastedBytes\": 14812}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1\", \"totalBytes\": 18726, \"wastedBytes\": 13670}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/js\/mobmenu.js?ver=2.8.5\", \"totalBytes\": 16173, \"wastedBytes\": 12144}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/js\/index.js?ver=5.9.8\", \"totalBytes\": 13423, \"wastedBytes\": 9166}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/jquery\/jquery-migrate.min.js?ver=3.4.1\", \"totalBytes\": 13577, \"wastedBytes\": 8705}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/swv\/js\/index.js?ver=5.9.8\", \"totalBytes\": 11513, \"wastedBytes\": 8159}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/uploads\/dynamic-mobmenu.css?ver=2.8.5-288\", \"totalBytes\": 9706, \"wastedBytes\": 7709}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/mobmenu.css?ver=2.8.5\", \"totalBytes\": 8600, \"wastedBytes\": 6491}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wpcf7-redirect\/build\/js\/wpcf7r-fe.js?ver=1.1\", \"totalBytes\": 8074, \"wastedBytes\": 6457}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/dist\/i18n.min.js?ver=5e580eb46a90c2b997e6\", \"totalBytes\": 9141, \"wastedBytes\": 5474}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/wp-whatsapp-chat\/build\/frontend\/js\/index.js?ver=050b65b6ccb82df6ae3c\", \"totalBytes\": 7393, \"wastedBytes\": 4932}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/mobmenu-icons.css?ver=6.6.1\", \"totalBytes\": 5247, \"wastedBytes\": 3870}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/js\/script.js?ver=6.6.1\", \"totalBytes\": 3634, \"wastedBytes\": 3130}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-includes\/js\/dist\/hooks.min.js?ver=2810c76e705dd1a53b18\", \"totalBytes\": 4307, \"wastedBytes\": 2766}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty-child\/assets\/css\/slick-theme.css?ver=6.6.1\", \"totalBytes\": 3145, \"wastedBytes\": 2279}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=5.9.8\", \"totalBytes\": 2894, \"wastedBytes\": 1879}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/themes\/twentytwenty\/print.css?ver=1.0.0\", \"totalBytes\": 2702, \"wastedBytes\": 1693}]"