Performance Report for https://so-creative.co.uk/search-engine-optimisation-london/

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

"[{\"url\": \"https:\/\/so-creative.co.uk\/search-engine-optimisation-london\/\", \"total\": 950.4122999999998, \"scripting\": 13.165500000000002, \"scriptParseCompile\": 1.1034}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/js_composer\/assets\/js\/dist\/js_composer_front.min.js?ver=6.6.0\", \"total\": 660.2709, \"scripting\": 1.3400999999999998, \"scriptParseCompile\": 0.1878}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-430204870&l=dataLayer&cx=c\", \"total\": 354.0441000000005, \"scripting\": 333.95730000000054, \"scriptParseCompile\": 15.1719}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-9FKW1RKMXJ\", \"total\": 309.5441999999997, \"scripting\": 273.25409999999965, \"scriptParseCompile\": 5.7681}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-V725JS76WN\", \"total\": 299.77079999999955, \"scripting\": 276.0530999999996, \"scriptParseCompile\": 4.2381}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-QJRBNJNQPN\", \"total\": 299.51279999999974, \"scripting\": 234.5693999999997, \"scriptParseCompile\": 14.5725}, {\"url\": \"https:\/\/script.hotjar.com\/modules.8da33a8f469c3b5ffcec.js\", \"total\": 268.19219999999945, \"scripting\": 233.39369999999948, \"scriptParseCompile\": 5.7534}, {\"url\": \"Unattributable\", \"total\": 245.4809999999997, \"scripting\": 4.3919999999999995, \"scriptParseCompile\": 0}, {\"url\": \"https:\/\/kit.fontawesome.com\/dbe02d3c90.js\", \"total\": 224.79869999999997, \"scripting\": 36.364799999999995, \"scriptParseCompile\": 0.2025}, {\"url\": \"https:\/\/connect.facebook.net\/signals\/plugins\/openbridge3.js?v=next\", \"total\": 84.99929999999993, \"scripting\": 79.61549999999994, \"scriptParseCompile\": 1.5225}, {\"url\": \"https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-5DDVS89\", \"total\": 78.52229999999992, \"scripting\": 76.34879999999993, \"scriptParseCompile\": 1.4523}]"

First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric.

"[]"

First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.

"[]"

Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. Learn more about `font-display`.

"[{\"url\": \"https:\/\/fonts.gstatic.com\/s\/dosis\/v32\/HhyJU5sn9vOmLxNkIwRSjTVNWLEJN7Ml2xMEbK0UPg.woff2\", \"wastedMs\": 522.6459999084473}, {\"url\": \"https:\/\/so-creative.co.uk\/wp-content\/plugins\/mobile-menu\/includes\/css\/font\/mobmenu.woff2?31192480\", \"wastedMs\": 528.7399997711182}]"

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

"[{\"url\": \"https:\/\/so-creative.co.uk\/search-engine-optimisation-london\/\", \"responseTime\": 943.281}]"

Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric

"[]"

This is the largest contentful element painted within the viewport. Learn more about the Largest Contentful Paint element

"[{\"type\": \"table\", \"items\": [{\"node\": {\"lhId\": \"page-0-DIV\", \"path\": \"1,HTML,1,BODY,6,DIV\", \"type\": \"node\", \"snippet\": \"<div class=\\\"vc_row wpb_row vc_row-fluid about_main_banner vc_custom_1724126474653 vc_r\u2026\\\">\", \"selector\": \"body.page-template > div.vc_row\", \"nodeLabel\": \"Search Engine Optimisation\\n\\nOptimising Your SEO Performance\\n\\nGET AN SEO QUOTE\", \"boundingRect\": {\"top\": 50, \"left\": 0, \"right\": 785, \"width\": 785, \"bottom\": 630, \"height\": 580}}}], \"headings\": [{\"key\": \"node\", \"label\": \"Element\", \"valueType\": \"node\"}]}, {\"type\": \"table\", \"items\": [{\"phase\": \"TTFB\", \"timing\": 1175.2615, \"percent\": \"8%\"}, {\"phase\": \"Load Delay\", \"timing\": 8552.2435438728, \"percent\": \"61%\"}, {\"phase\": \"Load Time\", \"timing\": 2096.640986481414, \"percent\": \"15%\"}, {\"phase\": \"Render Delay\", \"timing\": 2145.42546964579, \"percent\": \"15%\"}], \"headings\": [{\"key\": \"phase\", \"label\": \"Phase\", \"valueType\": \"text\"}, {\"key\": \"percent\", \"label\": \"% of LCP\", \"valueType\": \"text\"}, {\"key\": \"timing\", \"label\": \"Timing\", \"valueType\": \"ms\"}]}]"

Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript

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Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

"[{\"group\": \"scriptEvaluation\", \"duration\": 1687.0905000000057, \"groupLabel\": \"Script Evaluation\"}, {\"group\": \"styleLayout\", \"duration\": 1408.2834, \"groupLabel\": \"Style & Layout\"}, {\"group\": \"other\", \"duration\": 769.6193999999953, \"groupLabel\": \"Other\"}, {\"group\": \"scriptParseCompile\", \"duration\": 61.021799999999985, \"groupLabel\": \"Script Parsing & Compilation\"}, {\"group\": \"garbageCollection\", \"duration\": 41.68080000000001, \"groupLabel\": \"Garbage Collection\"}, {\"group\": \"parseHTML\", \"duration\": 35.236500000000056, \"groupLabel\": \"Parse HTML & CSS\"}, {\"group\": \"paintCompositeRender\", \"duration\": 24.021600000000017, \"groupLabel\": \"Rendering\"}]"

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

[]

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.

["body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row"]

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.

["body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","div.wpb_single_image > figure.wpb_wrapper > div.vc_single_image-wrapper > img.vc_single_image-img","body.page-template > div.vc_row > div.wpb_column > div.vc_column-inner","div.row > div.col-md-4 > label > img","div.row > div.col-md-4 > label > img","div.row > div.col-md-4 > label > img","div.row > div.col-md-4 > label > img","div.row > div.col-md-4 > label > img","div.row > div.col-md-4 > label > img"]

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.

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Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.

"[{\"url\": \"https:\/\/so-creative.co.uk\/search-engine-optimisation-london\/\", \"responseTime\": 943.281}]"

Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.

"[]"

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.

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Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.

[]

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

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Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

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Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

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Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

["div.mob-menu-header-holder > div.mob-menu-logo-holder > a.headertext > img.mob-standard-logo"]

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

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Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

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A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.

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Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn how to preconnect to required origins.

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Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.

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Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more about text compression.

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